Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Get the free “Step-by-Step Guide to Website (re)Design” now.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The Effective Marketer

JULY 21, 2009

You can follow any responses to this entry through the RSS 2.0 The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Reply Neoco | Blog | Why Social Media Is Not For Everyone says: April 27, 2010 at 11:07 am [.] Great post and thanks again.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

MAY 5, 2010

Convert prospects into leads – a prospect that has made an inquiry or responded to an offer is now a lead. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. Your sales team must report to marketing and put these leads back into the hopper for nurturing.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. I don’t want to ignore the other forms of marketing content such as emails, e-newsletters, virtual events, case studies and analyst reports. Scoring or qualifying your site visitors is largely dependent on their behavior.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” “We The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? We couldn’t reach half the contacts.”

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. Why do you want to test the tool?

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

NOVEMBER 8, 2010

The three leading obstacles B2B marketers face are insufficient personnel to maintain (about 50%) and a three-way tie between lack of organizational knowledge, preference for traditional marketing and perceived irrelevance to their field (about 45% each).

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Online Marketing Institute

JANUARY 25, 2010

BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 BLOG HOME ARCHIVES RSS/XML BECOME A MEMBER MARKETINGPROFS Adam Needles BIO 01.21.10 Is this the best projection of market growth — i.e., is this ‘the number’ for 2010? Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Marketing Insider Group

JANUARY 28, 2015

Many businesses have ways to measure the cost per subscriber, or cost per lead. Between those guidelines and your brand guidelines, should be a conversation about how important it is that your business has a voice in (if not leads) the conversation happening in the marketplace. Next, you can look at performance. Want to learn more?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Along with these social accounts, the “ Win an Office &# sweepstakes was a great source of leads, as well.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 3, 2010

The great promise of online is that for the first time here is an opportunity to take your message to prospects, engage them, lead them on a journey though to first sale, up sales, cross sales, regular sales, retention and finally as a source of referral to repeat the process and grow market share. Please keep me posted on your progress.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. We’ve seen a few cases with clients of shuffling off the Social Media responsibilities to junior (ie.e Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Hubspot

MAY 3, 2010

Once you've reached you're limit for services, products, case studies, etc, it's time to start getting serious about creating blog content. Additionally, posting your RSS feed to FeedBurner , Twitter or Ping-o-Matic will also help your blog posts get indexed faster. Does this post show up on the front page?

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing.

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Lead Generation. 2010 Eddie and Ozzie Awards Call for Entries OPEN! The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Reader Service and Lead Generation. MediaPRO Community.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. It’s not rocket science.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. It’s not rocket science.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. It’s not rocket science.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Connect With Joe: About Joe Joe Pulizzi is a leading author, speaker and strategist for content marketing. Reply Post a Comment Click here to cancel reply.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Along with these social accounts, the “ Win an Office &# sweepstakes was a great source of leads, as well.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. ” This sounds like a case study for great content that was really marketed well. It’s all about that point, mapping content and lead generation to the buyer’s journey, which is really the right way to go. Listen Now. Find us on iTunes: [link]. Please Support Our Sponsors.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. ” This sounds like a case study for great content that was really marketed well. It’s all about that point, mapping content and lead generation to the buyer’s journey, which is really the right way to go. Listen Now. Find us on iTunes: [link]. Please Support Our Sponsors.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40