Online Marketing Institute

NOVEMBER 10, 2010

FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search. Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you. Make sure every link works.

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Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them.

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Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Ambal's Amusings

JANUARY 7, 2010

White Paper FAQs. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. No, “for more information” is NOT an offer. May your 2010 bring enviable response rates! Who needs white papers anyway?

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Marketing Insider Group

JANUARY 28, 2015

By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI. But you can easily take those questions and turn them into simple forms of content, even if it’s just a basic FAQ. Sometimes it’s an internal question, sometimes it’s a customer question.

Work Management 100

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Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

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Adobe Experience Cloud Blog

MAY 11, 2011

You thought you had informed potential customers about everything your product offers, but customers are showing that you missed some essential facts. If that’s not an option, then revisit your existing customer information to address common concerns and help avoid frustration in the future. Was it your case studies and webinars?

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Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= Thanks for sharing the very useful information with the rest of us. Thanks for sharing the very useful information with the rest of us. Sessions start October 5.

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Ambal's Amusings

NOVEMBER 5, 2009

For more information on ‘Short Attention Marketing’, interested readers should review my free white paper on this topic. It is pretty easy to picture a byte - it’s the equivalent of a character on a page - or even a megabyte, which contains about the same amount of information as a small novel.

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Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. Sounds like a great case study. Sounds like a great case study. link] jaybaer Fantastic analogy! Nice post, Jay.

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Convince & Convert

MARCH 3, 2010

Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. I'd love to write up a case study on you guys when you're ready. Please keep me posted on your progress.

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Convince & Convert

SEPTEMBER 21, 2010

You are indeed the perfect case study. You are indeed the perfect case study. Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. Jason Baer Thanks very much for the kind words.

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Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Longer sales cycles due to more complex products and services and business purchasing processes often require more information. Guru J Great information and comments below.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need?

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Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

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Analytics Top of Funnel Research Webinar Metrics 40

Webbiquity

NOVEMBER 5, 2019

Research should inform every strategy and marketing decision. You can use search operators to find information about specific market segments on targeted websites. Without a clear message, contact information, simple forms, and easy navigation, potential buyers leave websites. Case studies. Mobile-friendly designs.

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Paid Content Sales Management Work Management Marketing Automation Services 239

Convince & Convert

FEBRUARY 25, 2010

February 25th, 2010 |Written By: Susan Baier | View Comments Tweet Guest post from Susan Baier, a 20-year marketing strategy veteran with an MBA in Entrepreneurship. killer case study by @susanbaier) [link] susanbaier Hi Lisa, thanks for the nice comments! “Motive&# is a great word for the WHY. Thx for sharing.

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Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

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Convince & Convert

SEPTEMBER 8, 2010

I think Myspace is a great case study but I don’t think FB has learned from the mistakes. On Myspace, it’s always been difficult to find information about your friends b/c each profile is so different. I agree Myspace sold too early, but I think FB is going to sell too late. Hard to read, follow, share.

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Convince & Convert

MAY 19, 2010

is Crucial to your Content Marketing Strategy May 19th, 2010 |Written By: russhenneberry | View Comments Tweet Guest post from Russ Henneberry , who writes, speaks and executes on content marketing plans for small businesses. Awesome information! Thanks for the clarity. ruby Wilhite [link] Russ Henneberry RT @jaybaer: Why D.I.S.

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Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. The other thing that bugs me (in addition to the clamor for proven ROI) is the need for case studies before companies get involved. Can you blame them?

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Social Media Media Paid Search Agency Advertising Agencies 120

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Another example is when scroll maps show that 80% or more of your visitors engage with the FAQs on your product pages. Can they easily find the information they need? Heatmaps can show you.

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Convince & Convert

MARCH 9, 2010

March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist? A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts.

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Convince & Convert

JUNE 8, 2010

June 8th, 2010 |Written By: Jay Baer | View Comments Tweet Sure, the speed and always-on nature of the real-time Web makes it a daunting and challenging environment. link] [link] Hot In Business Are You Ready for the Opportunity Economy | social media case studies | Social Media Consulting – Convince & C.

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Convince & Convert

SEPTEMBER 15, 2010

Case studies are one of the most popular forms of collateral. Case studies offer the perfect mix of both. How do you gather the story (informally? Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories.

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Online Marketing Institute

MARCH 30, 2011

Content Marketing Playbook Content Marketing University Content Marketing Spending Junta42 Top Blogs Elance vs.

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Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? This, could, overtime go away as we’re seeing Facebook snuggle up to payment systems like Paypal in recent quarters.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. link] [link] Glenn Taylor Very concise information!

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Convince & Convert

JUNE 30, 2010

We all need to start thinking about how we can mine social and email data to create not just one list of subscribers/fans/followers, but multiple lists based on what people want from our brands, and how likely they are to respond to information of a particular type and context. I’m dying to find someone to recommend them to now.

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B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And the hot topics this month are pretty interesting as well - see at the bottom. How do you do it?

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B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). adult internet users are now on Twitter, double the percentage from 2010. Relevanza ). 18% of U.S.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

20-something business buyers are roughly twice as likely to seek information or advice from social media as the generation before them (31- to 40-year-olds) and almost four times more likely to than the baby boomers (51- to 60-year-olds). adult internet users are now on Twitter, double the percentage from 2010. Relevanza ). 18% of U.S.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Convince & Convert

APRIL 27, 2010

The captain has informed me that the flight duration will be almost precisely three hours. Randy turned the simple conveyance of information into theater. Information Isn’t Boring By Accident. Why can’t you make your FAQ a marketing and sales tool, instead of a necessary evil? But he didn’t.

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Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. Facebook is preferred for information about the brand’s activities, and email is preferred for product updates. Customers follow you on Twitter not to be informed, but to be interacted with. Think about that for a moment.

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Convince & Convert

JUNE 16, 2010

In return, it gets access to intimate needs-focused information on the customer or prospect him/herself. By offering relevant industry information and quality posts you become a trusted source and sales will naturally follow. Adagio gives tea drinkers a useful tool. Notice the qualitative outcomes for both parties?

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