Seismic

OCTOBER 24, 2023

The Marriott Marquis is buzzing with excitement and inspiration — and we’re just getting started. So far, the keynote stage featured presentations from Seismic’s own CEO and co-founder Doug Winter, Chief Marketing Officer Paige O’Neill, and Chief Product Officer Krish Mantripragada. This is something our customers know all too well.

Peer-to-peer 59

Peer-to-peer Marketing Analytics Tools CPO Lead Ranking 59

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. This presentation was a great disappointment for me, since I have read so much great stuff from his blog and was expecting a bit more depth in his presentation.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Content Marketing Institute

OCTOBER 29, 2017

Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? Just over six months later, in May 2010, Content Marketing Institute was born. In May 2010, @cmicontent was born. Lisa Beets agreed to run our annual research. Does anyone do that?”. The concept took off immediately.

Content Marketing 111

Content Marketing Planning Paid Search Agency Content 111

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. Recent research from ExactTarget (a Convince & Convert client) found that only 30% of consumers clicking “like&# on Facebook believe that action gave the liked company permission to market to the consumer. What percentage of your status updates are seen by each of your Facebook fans?

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This makes for both short and long-term success (ex.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

DECEMBER 29, 2010

Tweet Looking back on an exhilarating 2010, I wanted to take a second to just say thank you. This was one of my favorites this year, as it was one of the first times I analyzed and interpreted research findings. 7 Ways to Use Social Media to Create Buzz-Worthy Events. No frills, no flourishes. Just thanks.

Social Media 127

Social Media Media Best Practices Buzz 127

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

markempa

MAY 9, 2007

Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent almost 80% of potential sales. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Register here.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. The biggest obstacle is corporate culture. Lastly, the people factor is huge.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Forrester Research shows that from 2009-2014, U.S. I’d be happy to share my slide presentation with you, too). I wasn’t talking to you.) (If I work almost entirely with agencies.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. link] Sathya Hi jay, could i see the presentation in a bigger size. I was there speaking at the Counselor’s Academy PRSA annual conference.

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. Reply Neoco | Blog | Why Social Media Is Not For Everyone says: April 27, 2010 at 11:07 am [.] We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . United States License.

Social Media 100

Social Media Planning Work Management Social Marketing 100

markempa

FEBRUARY 1, 2006

We see the halo effect demonstrated in places like the Harvard Business Review where its quite common to see business executives collaborate on papers with a professor or sponsor research projects. These experts can become a source of speakers and webinar presenters. These experts can become a source of speakers and webinar presenters.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? You have a wonderful ability to drill straight to the fundamentals, presenting them in a way that's clear and logical. Is this based on your experience or is there research to prove this?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

markempa

JUNE 13, 2007

Review 10 - 15 recent sales "wins" and look at what business pains or events were present. You can research new business opportunities based on trigger events, for little to no cost, by leveraging press releases, websites and news wires. See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Convince & Convert

APRIL 6, 2010

I recommend using a mixture of your Top 25 phrases and some that are highly relevant to your business, but perhaps aren’t sending as much traffic as you’d like at present. Social media scientist Dan Zarrella has some excellent research on social content best practices. Don’t make assumptions – test them.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

AUGUST 18, 2010

In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat. In an old world we'd conduct research, develop messages, test those messages, use the ones that resonate in our marketing channels, refine and repeat.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

APRIL 15, 2010

Kodak (and thousands of other companies) are writing blogs, taking photos, uploading videos, making presentations and creating all sorts of other content. I'd also add that content that isn't unique in message – or at least in perspective or presentation, or is also ineffective.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? With the constant pressure on IT managers to “do-more-with-less&# , and the difficulty to understand how the analyst research translates to particular applications, it is important that organizations analyze their own unique opportunity for cloud savings and ROI.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). How can your brand participate in this space most effectively?

Social Media 155

Social Media Media Paid Content Work Management 155

Anything Goes Marketing

NOVEMBER 15, 2009

To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. David Meerman Scott was a fantastic speaker and adding all the golden nugget tweets from his presentation wouldn’t due it justice. Content choice: research survey. Looking forward to Eloqua Experience 2010! I have added a few though.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

B2B Marketing Savvy

NOVEMBER 10, 2009

Other Twitter Topics: Twitter BackChannel for Presenters Navigating the Approval Maze Social Media: Not Just for Kids Email The Scoopdog Team. In simple terms, “authority&# and the ability to sustain market messaging/buzz. Studies and Research. His data presentation is posted at SlideShare here.

B2B Thought Leadership 40

B2B Thought Leadership Advertising Benchmark Viral Marketing Social Networks 40

The ROI Guy

DECEMBER 23, 2010

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO. Latest Research. Let the Good Times Roll?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 15, 2011

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Latest Research. How to Measure and Present the Effectiveness of Yo.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Online Marketing Institute

JANUARY 4, 2011

Place Powerpoint presentations on your blog by posting and then embedding links from Slideshare 18. When speaking or presenting, record it on video and upload it to company YouTube channel. Jeremy 2010 December 2 at 6:32 am Hey Jeff, I saw your post on Twitter about this article. Run polls and surveys on your blog 19.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The invitation often coming after key decisions have already been made.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Hubspot

JANUARY 5, 2012

Path launched in November 2010 to some buzz but little mainstream adoption. It took Path more than 6 months of work and research to build the new application, again reinforcing that a revolution doesn't happen overnight. It isn't just your ideas, but also how you present them. Think about how you present your content.

Social Media 28

Social Media Media Social Networks Inbound Marketing 28

The ROI Guy

JANUARY 20, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. How to Measure and Present the Effectiveness of Yo.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. At the same time, buyers are indicating that sales is often not prepared for meetings, and not adding value above and beyond what they can research on their own. Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Hubspot

JUNE 1, 2011

Social Media Contest Example 2: In the summer of 2010, the Museum of Science and Industry in Chicago launched a contest that required a web –savvy individual to live in the museum for 30 days and report observations to the outside world. Generate pre-contest buzz. Marketing Data: 100 AWESOME Marketing Stats, Charts, & Graphs.

Social Media 28

Social Media Media Buzz Blogger 28

The ROI Guy

FEBRUARY 14, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Latest Research. How to Measure and Present the Effectiveness of Yo. Let the Good Times Roll?

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

Online Marketing Institute

NOVEMBER 7, 2010

Then just tap into your network that does, and package that content to present you as the trusted industry leader. Where it will go, no one knows…but I’ve heard from smarter people than me that content curation is the future (even present) of media. It’s still a needed service, just a bit different from creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JULY 15, 2009

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. Latest Research.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40