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Sales Tips from PR Legend Lee Levitt

Marketing Craftmanship

Lee Levitt, who passed away in 2010 at the age of 80, continues to be remembered as a PR practitioner who gave much to the profession; as someone who lived up to his characterization as an industry visionary. ” If you can find a copy of Lee’s book, buy it and read it. Lee Levitt, sans fedora and shoulder bag.

PR 100
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B2B Ideas @ Work Blog Posts: The Top 10 for 2010

MLT Creative

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Art director Sean Borja 's first blogging effort, featuring his musings on biking and buying habits, is wildly popular. He also lists the nominees for the 2010 B2B Twitterer of the Year Awards.

B to B 40
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How social media is changing what brands stand for

Biznology

Today consumers buy brands not just for the product promises and/or price, but more often for what the brand stands for. Maxx , and Marshalls all dropped Ivanka Trump’s branded product lines in January for apparent business reasons, but the perception by many was that this was due to politics, causing an intense reaction.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. United States License. United States License.

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B2B Lead Generation Blog: The Lead Generation Advantage for Small Businesses

markempa

» The Lead Generation Advantage for Small Businesses According to John Jantsch , small businesses have a decided advantage [over big companies] to do highly personal marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 I tend to agree. I tend to agree.

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B2B Lead Generation Blog: Will Writing a Business Book Generate Sales Leads?

markempa

« Marketing That Reaches Decision Makers In Big Companies | Main | Podcast Segment 4: Selling to BIG Companies » Will Writing a Business Book Generate Sales Leads? If you have more than a passing interest in writing a business book, this is worth checking out. Comments Will Writing a Business Book Generate Sales Leads?

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Facebook Success Summit - 22 Sessions on Everything Facebook.

Convince & Convert

Despite Facebook’s apparent addiction to public relations missteps and half-baked schemes, they still keep chugging along, taking over the world one “like&# button at a time. Many businesses are past the point of asking the “should we be on Facebook&# question.

Facebook 121