markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

Industrial Marketing Today

JULY 29, 2010

The apparent disconnect is even more telling as seen by these key findings from the study: The two traditional interruptive marketing tactics, advertising (25%) and direct (20%) are still receiving the biggest share of the budgets, indicating that marketing budgets are misaligned with the CMO’s priorities.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. Our first interactive show will be on lead generation via podcasts.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Industrial Marketing Today

OCTOBER 2, 2010

Today, the customer split is 55/45 in favor of B2B clients Read the full case study on BtoB Online at [link] Case study #2: Driving qualified traffic and growing in-house list using emails with videos links Business challenge: Milwaukee Electric Tool Corp. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

JUNE 8, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 29, 2007

Download the Executive Summary During our in-depth interview, Anne shares some terrific insights and helpful data on numerous marketing and lead generation tactics. Download the Executive Summary During our in-depth interview, Anne shares some terrific insights and helpful data on numerous marketing and lead generation tactics.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JUNE 21, 2006

If you cant do that, your brilliant lead generation plans and tactics wont matter. If you cant do that, your brilliant lead generation plans and tactics wont matter. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The unrealized potential can be likened to the batteries in a flashlight.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

AUGUST 14, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

AUGUST 15, 2006

Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites). Meet experts; mingle with your peers; and discover new data, strategies, and tactics (includes search, podcasting, email & microsites).

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

markempa

JULY 11, 2005

Thanks to Kate Maddox and BtoB Magazine for pointing me to the upcoming 2005 Marketing Accountability Forum. Relying on just on the tactics that are easy to measure such as tele-prospecting , webinars , website logs , email campaigns while not measuring ROI for public relations and branding is not being fully accountable.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

markempa

JULY 10, 2006

The content flows logically, escalating from fundamentals to tactics and development." The content flows logically, escalating from fundamentals to tactics and development." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Read the entire summary and review.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Copyright © 2010 Tiecas, Inc. I am referring to optimizing customer engagement in B2B marketing. Why is it important? He is the Founder & President of Tiecas, Inc. –

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

markempa

APRIL 5, 2006

Sales and Marketing - collaborate as one team Muti-modal lead generation using a portfolio approach to tactics Lead nurturing is critical Watch my recorded webcast on 8 Critical Success Factors for B2B Lead Generation (no registration required) Read the article Pacifica Group Blog: Best Practices in Demand Generation.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JUNE 7, 2005

« A Lead Generation Fable | Main | In defense of thought leadership » Lead Generation Execution Susan Getgood wrote a thoughtful post that offers some strategies and tactics for better lead generation execution. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MARCH 2, 2006

What tactics work and which dont? What tactics work and which dont? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to Segment 2: Selling to BIG Companies (11:29 min 2.7 MB) Whats the proper role of marketing? Who should do what? What’s your view on the use of email? Does it work?

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

markempa

JUNE 16, 2006

» PR Has New Rules for Reaching Buyers Directly In launching my book , I didnt want to rely on the same time-worn lead generation tactics as everyone else. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 mean, come on. mean, come on.

PR 120

PR Lead Generation Rules Generation 120

markempa

MARCH 8, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Copyright © 2010 Tiecas, Inc. Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

markempa

JANUARY 19, 2006

Each year, it seems, a few hot new lead generation tactics get lots of media attention. I say, go ahead and freely explore new tactics for your marketing mix but above all, think. Do you rely on a minimum of tactics, maybe to save a dollar? If a tactic fails to deliver, be ready to modify it or replace it.

Lead Generation 120

Lead Generation Generation Lead Ranking Lead Scoring 120

markempa

OCTOBER 19, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

OCTOBER 28, 2005

« Telemarketing is the top lead generation tactic | Main | Dont Depend on Technology To Fill the Sales/Marketing Chasm » Lead Generation Summit Notes In case you missed it. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B to B Leads 120

markempa

JULY 5, 2007

The variety tactics we use now different but the overall process of selling ideas is virtually the same. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 As I look back on how these powerful ideas were sold, I realize how little has changed about the collaborative process of selling ideas.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

MAY 21, 2007

Act like a good financial manager - Your lead generation efforts should include a portfolio of tactics that you apply consistently over time. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Youre not in it for the big hit. Define your goals for lead generation – Be clear on what you want.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JANUARY 3, 2006

Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., Though there are scores of books on direct marketing, branding, advertising, marketing tactics, PR, varied sales approaches, cold calling, etc., yes thats Tax Day. yes thats Tax Day.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JUNE 13, 2006

Brian Carroll closes the loop on lead generation, taking you from defining a lead, thinking like your prospects, tactics to increase lead generation, passing leads from marketing to sales, measuring the results, and nurturing the leads for increased revenue. had to say: "The lead generation game has changed in the age of the Internet.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

SEPTEMBER 20, 2005

« Better Sales and Marketing Integration | Main | Telemarketing is the top lead generation tactic » New Cartoon Series Depicts "Sales Lead Hell" Building off my last post, I wanted to share something fun. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Leads B2B Sales Leads 120

markempa

JUNE 7, 2005

If I can’t measure the tactics or programs in terms on return on invest to the organization…leads generated, business closed, opportunities in the funnel, then why should I expect the company to invest in my fund. Click image to enlarge) Are there any tactics/modalities that Im missing?

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

markempa

JANUARY 25, 2006

To that end, Ive developed a model that hypothetically shows the correlation between steps in a prospects buying process and the sales effort together with tactics that might be of interest at each stage. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

markempa

AUGUST 10, 2005

I found the data (from 826 IT marketers) on numerous marketing and lead generation tactics especially valuable. I found the data (from 826 IT marketers) on numerous marketing and lead generation tactics especially valuable. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 25, 2005

Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

markempa

MAY 23, 2005

Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time. Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time. Youre not in it for the big hit.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Webbiquity

FEBRUARY 21, 2011

Email Marketing Tips and Tactics. 3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. She then details five considerations to keep in mind in order to maximize the impact of both channels, along with tactics like repurposing newsletter content in short snippets as social media messages.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

markempa

MAY 9, 2006

With the same tactics and budget as the previous year, return on investment was 120 percent greater than before. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 The sales team focused on fewer opportunities - requiring the same effort as before - but the results were of much higher quality.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

FEBRUARY 7, 2006

What tactics work and which dont? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Who should do what?

Lead Generation 120

Lead Generation Paid Search Agency Companies Generation 120

markempa

MAY 23, 2005

By following this basic truth, InTouch , increased webinar registrations by 255% with out changing any webinar promotion tactics. By following this basic truth, InTouch , increased webinar registrations by 255% with out changing any webinar promotion tactics. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120