markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

APRIL 6, 2006

« Best Practices in Demand Generation | Main | Personal lead generation tools » Lead generation with Podcasts The audience for podcasts is tiny, when compared to other marketing mediums, but growing especially, in the context of the complex sale. A new article in BtoB Magazine by Karen J. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 13, 2007

My post a few weeks ago, " On B2B Demand Generation tools and Lead Generation Dashboards ," started an email exchange between me and Jeffrey Eisenberg on the subject. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Our exchange spawned an article by Bryan Eisenberg over at ClickZ.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

OCTOBER 22, 2005

Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Thanks to Carol Krol over at BtoB Magazine for pointing me to the report. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Telemarketing 120

Telemarketing Lead Generation Tactics Generation 120

markempa

MARCH 30, 2007

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

markempa

AUGUST 11, 2006

And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers. And, as my recent post about MarketingSherpa’s research shows, blogs have become a great lead generation tool for marketers.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 27, 2006

During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation. During this podcast, I share my thoughts on how to use technology tools like podcasts, blogs and RSS for new business development and lead generation.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Work Management 120

markempa

JUNE 8, 2005

Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This is especially important in generating postitive word of mouth (WOM) too.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

APRIL 19, 2007

« On B2B Demand Generation tools and Lead Generation Dashboards | Main | On Lead Nurturing: Looking for a "hot" date? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 16, 2006

David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 13, 2007

Messaging that addresses (in a personalized manner) a specific problem that your prospect is having is more relevant and thus will be more effective than a generic features and benefits message. To begin collecting trigger events, Id start with using free tools like the following: Technorati watchlists Google news alerts via email Yahoo!

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JANUARY 19, 2006

Use a Web analytics tool to monitor your Web visitors. Use a Web analytics tool to monitor your Web visitors. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Heres a summary of Michael Ortners eight points: 1. Understand the significance of your Web site. Use tagged URLs. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

DECEMBER 21, 2006

How about concentrating budget dollars on better measurement tools for sales and marketing, process mapping or outside services to qualify and manage leads and capture and report on results? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

NOVEMBER 14, 2005

If you dont have a analytics tool already, you should check it out. In the task of converting inquiries to leads and ultimately in determining return on investment, your web site log files are an important tool for measuring to what extent search engine optimization is working.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MAY 18, 2007

Develop a marketing program that helps the sales team sell at a personal level. Analyze competitive information, and develop a SWOT (strengths, weaknesses, opportunities, threats) Improve relevance of sales tools and marketing materials with sales input. Centralize the lead qualification process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 14, 2006

Your thought-leading content can be a lead generation tool, but only if it is easily accessed. Your thought-leading content can be a lead generation tool, but only if it is easily accessed. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

markempa

JULY 20, 2005

It is a excellent source for insight, advice, and tools focused for service business marketers. It is a excellent source for insight, advice, and tools focused for service business marketers. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Theres more information about the book at Amazon.com.

Lead Nurturing 120

Lead Nurturing Lead Generation Leads Lead 120

markempa

JULY 13, 2006

Also see: Using Thought Leading Content as a Lead Generation Tool Podcasts are a great way to share your thought leading content which is why I found this report by KnowledgeStorm and Universal McCann very compelling. 65 percent responded that they listen to podcasts for both personal and business interests.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

MARCH 28, 2005

Link: Daily Doses: Land more writing clients by taking advantage of the latest (and easiest) marketing tool. Link: Daily Doses: Land more writing clients by taking advantage of the latest (and easiest) marketing tool. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JUNE 7, 2005

I agree that Blogs and RSS will continue grow in importance (as lead generation tools) but, Im not sure that they will replace any of these modalities - at least not yet. I agree that Blogs and RSS will continue grow in importance (as lead generation tools) but, Im not sure that they will replace any of these modalities - at least not yet.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

JUNE 9, 2005

« Using thought leader content as a lead generation tool | Main | Why dont sales people update the CRM and what can be done about it? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

JUNE 7, 2005

DeLegges interview with Carl Howe comes to the same conclusion, “As more companies begin to see marketing as a quantitative business tool as opposed to a black art,” observed Howe, “ attitudes towards marketing will improve and marketing spending will increase.”

Lead Generation 120

Lead Generation Budget Programs Marketing Budget Lead Scoring 120

markempa

MAY 9, 2006

« Personal lead generation tools | Main | Podcast: The Innovative Marketer » Why CEOs Must Be Actively Involved in Lead Generation Jeff Thull, author of Mastering the Complex Sale , recently published an article, " Sales and The CEO ," that puts CEOs at the head of the sales department.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

JULY 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The ROI Guy

AUGUST 9, 2010

The level of commitment and investment clearly indicates the incredible rise in custom content marketing, and reflects the need for more personalized and relevant connections with ever-skeptical buyers. The personalized benchmark can help the buyer understand where they are, and what opportunities you may be able to help the buyer address.

Urgency Marketing 40

Urgency Marketing Marketing Budget Peer-to-peer Content Marketing 40

markempa

NOVEMBER 10, 2005

Using Thought Leader Content as a Lead Generation Tool FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Okay, lets get going.” Okay, lets get going.”

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

The ROI Guy

JUNE 22, 2010

Carone is that “Marketers must “break through the barrier” of simple personalized communications into more relevant one-to-one interactions with customers.” Other marketing tools such as peer referrals, webinars, e-mails, user events, analyst reports and case studies all lag considerably in early and middle stages of the buying cycle.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

markempa

APRIL 3, 2005

What low budget tools can we use to measure landing pages? What low budget tools can we use to measure landing pages? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Show Agenda Why are landing pages such a hot topic? How exactly would you define a good landing page?

Landing Pages 120

Landing Pages Lead Generation Generation Leads 120

markempa

NOVEMBER 15, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI. This must be cross functional.

Lead Generation 120

Lead Generation ROI Process Generation 120

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

DECEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Thursday, December 09, 2010 Seeing ROI in the Cloud?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

markempa

MAY 23, 2005

Collect and Use Feedback Make sure you collect feedback both during and after the event via on-line survey tools like surveymonkey. Let your audience self qualify themselves with a "request a sales person contact me" box on your post event survey. The real-world feedback weve collected helped us make each event better.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

MAY 20, 2005

Secondly, experts - stay experts - by continually updating their knowledge of industry trends, information, key players, tools and ideas. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 You begin by being genuinely interested in their business. If you can be a good resource for their clients.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

DECEMBER 23, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40