B2B and B2C Marketing are Dead. Long Live B2H!
B2B Marketing Traction
NOVEMBER 22, 2013
This is true of both the business-to-business (B2B) and business-to-consumer (B2C) environments. In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level. Marketing Soapbox b2b marketing'
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