Online Marketing Institute

OCTOBER 31, 2010

It’s true — online engagement analysis is not for the weak of heart. Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. And the more time you spend online, the more likely you are to suffer relapses. and great speech!)

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. This can provide both the sales person and the marketing team with information that can improve communications with prospects and customers. TODAY ON SEARCH ENGINE LAND TOP STORIES Google’s 2010 Holiday Logo: From St. Are All Leads Created Equal?

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. It’s about having a strategy for making your company or organization more like a person and less like a machine. BTW, Jason, I am in awe of the way you answer everyone personally.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. for B2C lead generators.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Online Marketing Institute

NOVEMBER 8, 2010

Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

DECEMBER 30, 2011

Avatar - An avatar is an image or username that represents a person online within forums and social networks. Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations, and spreadsheet analysis. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. Google Documents - Google Documents is a group of web-based office applications that includes tools for word processing, presentations and spreadsheet analysis. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

APRIL 8, 2010

link] Zack Nice analysis! link] Zack Nice analysis! If you have two people use the device with different iTunes accounts, you can't update or change apps that one person installed without their iTunes password. When I'm clearing emails or reading (RSS, web, ReadItLater, etc.),

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Excellent for down-and-dirty competitive analysis. I implement bit.ly Try it yourself.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Contify

NOVEMBER 18, 2018

We implemented our first text analytics algorithm back in 2010. It took us a long time to build a market intelligence platform — an information aggregation and analysis platform. Here are a few: Some of the websites are integration-friendly and have RSS feeds and APIs available. They are responsive, dynamic and personalized.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Planning 40

Online Marketing Institute

JANUARY 4, 2011

I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself: shouldn’t they ? Niche is overrated, personality underrated. Then when you see something relevant – forward it to the right person in the list.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. Good humor mixed in with a solid analysis, Jay. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

link] Justin Remember blogs such as thing one can still come to the readers (RSS, Twitter…) There's a great deal of social web functionality built right in. Good humor mixed in with a solid analysis, Jay. In the case of this blog, you'll see the top level “like&# in the top right corner by the RSS icon.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

MARCH 16, 2010

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. link] @Brett2point0 Excellent analysis, Jay.

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

FEBRUARY 2, 2012

The RSS feed is: [link]. Contrast that with 2011, where 43% of people deemed information from a peer, a person like yourself, to be extremely or very credible. They asked us to come and help them with their strategy starting in 2010 and things progressed from there. Next week’s guest is Scott Monty from Ford Motor Company.

Social Media 116

Social Media Media Paid Search Agency Work Management 116

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. Ian: Are you asking how I personally do it for Bazaarvoice? Right now it’s a four-person team. Listen Now. Find us on iTunes: [link]. It unfolds very slowly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

The RSS feed is: [link]. It’s very personal, not only amongst the narrator and the people involved, but obviously the victims of this injustice, etc. Ian: Are you asking how I personally do it for Bazaarvoice? Right now it’s a four-person team. Listen Now. Find us on iTunes: [link]. It unfolds very slowly.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Online Marketing Institute

OCTOBER 1, 2010

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. You can follow any responses to this entry through the RSS 2.0 or something to that effect.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Affect recommended an integrated campaign that combined social media, online video, an online sweepstakes and in-person events. The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Jason Weaver CEO, Shoutlet shoutlet.com HRmarketer.com EXCELLENT article and analysis. Autumn Rain I think small scale entrepreneurs will become more productive with the aid of their own research, trial-and-error, and personal creativity. The B2B Social Media Marketing Series is supported by IDG Enterprise. www.anonymize.it.tc

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 1, 2010

by Barbara Ling, Virtual Coach on Brands 50% More Popular than Celebrities in Social Media all of this analysis assumes. One of the best sources of information is industry statistics. I was just wondering what. by Anonymous on Skin Whitening, Tanning, and Vaseline’s Controversial Facebook Ad Campaign Hah, Im still waiting for.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Excellent for down-and-dirty competitive analysis. I implement bit.ly Try it yourself.

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 13, 2010

Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty?

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

JUNE 28, 2010

I see this as being most useful to the person managing the blog – especially those with multiple authors. Instead, we're developing an editorial calendar with a number of columns devoted to content analysis, both the why and how it did elements. The problem is bandwidth. The problem is bandwidth.

Social Media 127

Social Media Media Webinar Metrics Marketing & Strategy 127

Buzz Marketing for Technology

JUNE 27, 2008

dougwri RSS. dougwri Comments RSS. At the current time one in ten technical support skills are off-shored; by 2010, it will be one in four such jobs. • Students develop positive attitudes toward technology uses that support lifelong learning, collaboration, personal pursuits, and productivity. Morello, “U.S.

Marketing Websites 100

Marketing Websites Lead Ranking Ethics Budget Programs 100