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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). Such apps are also able to gather intricate data about customers, making it possible to buttress loyalty through personalization and automation. Source: ZoomInfo.

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

Generating leads in SaaS now is different from what it was in 2010. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. You can use data and analytics to spot your target accounts and personalize your marketing messages.

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The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. I think I am now doing a better job with managing my personal brand and with creating a community. I have learned what is more important to you through your comments, links and content analysis. But I continue to learn from you.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

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The Martech Show Episode #10: Lessons from a Fortune 50 CMO on Agile Marketing, Martech & More

chiefmartech

David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second wave of martech in the 2010’s. He joined as the CMO of Aetna in 2016, digitally transforming the organization through its acquisition by CVS.

CMO 78
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Top Sales Trends for 2024 — and Beyond

Salesforce Marketing Cloud

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales.

Trends 69
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Top Sales Trends for 2024 — and Beyond

Salesforce Marketing Cloud

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Trend 2: Prioritizing human connection I’ve heard sellers and sales leaders call 2010-2022 the golden age of sales.

Trends 64