Best Google AdWords Tips and Tactics of 2010
JANUARY 28, 2011
According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009. In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. “Image ads (a.k.a.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Tweet This!
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Sutton concludes, “Clearly, SEO is more effective at attracting attention and ultimately converting people. The State of the Blogosphere 2010 by Brian Solis. And much more.
Predictions for B2B Marketing in 2011
Customer Experience Matrix
DECEMBER 12, 2010
Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. 1. Current examples: Hubspot's Web site grader for SEO, Omniture Test & Target for landing page optimization, Google AdWords for keyword and copy testing.) 3. The content explosion implodes: marketers will rein in runaway content generation by adopting a more systematic approach to understanding the types of content needed for different customer personas at different stages in the buying cycle. So I figured I'd share it here as well.
The Top 3 Priorities for 2010 Marketing Budgets
NOVEMBER 2, 2009
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Search Engine Optimization (SEO) – this is the ultimate no-brainer. There are lots of excellent articles on SEO that provide guidance and tips. Buyers won’t buy from you if they can’t find you.
B2B Marketing Predictions For 2011
B2B Marketing Insider
NOVEMBER 18, 2010
2010 was the year social media moved from cutting edge to mainstream (right?). We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. The brand is back, baby! We
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. Social Media 2010, The Fastest Growth Ever by MyCorporateMedia Randy Schrum supplies some interesting social media statistics, such as: Twitter users post more than 65 million tweets per day. Or that 73% of U.S.
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E. Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
What’s the key to generating more inbound marketing leads? Social media may be good for 99 things, but lead generation ain’t one of them. Using social media boosts website traffic: companies gain a 185% lift in Web traffic after achieving 1,000 Facebook likes, and businesses with 51 to 100 Twitter followers generate 106% more traffic than those with 25 or fewer followers.
WordStream Helps Advertisers Generate More Qualified Traffic with New Tools
OCTOBER 12, 2010
Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. AdWords Quality Score is assigned by Google based on relevancy and click-through rates and has a big impact on how successful campaigns are.
A Marketer's Guide to Tracking Online Campaigns
DECEMBER 6, 2010
If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work. Free Download: Online Lead Generation Kit. Learn how to generate more inbound leads using SEO, blogging, and social media. The Basics.
Marketing & Sales: Integrating Social Media and Lead Generation
B2B Marketing Insider
APRIL 19, 2011
The question remains; how should sales communicate with marketing, and vice-versa, to form a solid lead generating process. As far as lead generation goes, social media most definitely IS a contributor to lead generation, and I have written a new e-Book describing in detail the strategies and tactics to find and nurture prospects for your business. Get the role confusion?
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. An example of the data you would hope to find in a lead record for these two fields would be: Google AdWords, lead generation services. b2bmarketing
Is Social Media BS?
NOVEMBER 10, 2010
You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. Combining social media with SEO provides 97% more links, on average, back to a web site. Fix it.
How to Generate Leads in 30 Days Using Inbound Marketing
JUNE 7, 2010
The following is a guest blog post by Greg Digneo, founder of Cloud Marketing Labs , a marketing firm that helps business generate more sales leads using social media. We wanted to see if we could generate leads using inbound marketing in 30 days. However, instead of using Adwords, we decided to use Facebook’s advertising platform. You can follow him on Twitter and on his blog.
SEO Is Evolving: But Relevant Content Is Still King
MAY 13, 2010
Over the past month or so, SEO luminaries have been sharing their perspectives on the fast changing world of optimization on the HubSpot Blog. How have you seen SEO as a practice change over the last few years? Also Google will begin adding product ratings and reviews into their search results, and even into their AdWords product offerings. SEO for Lead Generation Kit.
Top 37 B2B Marketing Posts and Hot Topics August 2010
B2B Marketing Zone Posts
SEPTEMBER 8, 2010
And the hot topics this month are pretty interesting as well - see at the bottom. So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Order of SEO Operations. SEO Tactics. SEO vs. What’s Up, Blog? Pause.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010.
How to do Lead Nurturing Right
FEBRUARY 14, 2010
This changes the role of marketing; instead of generating the lead and moving on, today’s marketers must synchronize their marketing throughout the buying process, providing potential buyers with high quality content that is contextually relevant. ( Scott Albro ). Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.
Thought Leadership Interview #7 – Scott Mersy of Genius.com
MAY 11, 2010
CSO Insights recently found that quota achievement was at its lowest rate ever, lead generation budgets were flat or cut, and quotas were being raised. How can a robust online presence help generate leads? Today, a robust online presence is essential to generate leads. Beyond leads generated, sales-ready leads generated, opportunities, or deals (revenue), marketers also need to look at things like: How many touches does it take for a certain type of customer (or “persona ) to become a customer? Many more thought leaders are coming soon, so stay tuned.
B2B Marketers Hold Off on Killing Traditional Media
The Effective Marketer
OCTOBER 22, 2010
Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management. Like Be the first to like this post.
Best Search Engine Marketing Tips of 2009, Part 1
JANUARY 10, 2010
Noting that 78% of marketers consider generating online leads one of their top priorities, Andreas Roell offers advice on how improve both the quality and quantity of leads, including sharing source information between marketing and sales (as not all leads are created equal) and carefully monitoring the lead generation performance of each source. Finding Google AdWords Super Converter Keywords by MediaPost Online Media Daily. Aaron interviews Ben and Karl from Conversion Rate Experts (CRE) by SEO Book. What’s the real optimal cost per lead for your SEM program?
33 Inspiring B2B digital marketing case studies
grow - Practical Marketing Solutions
MAY 21, 2015
The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. The results of the campaign generated 1,700 leads, 125 webinar participants, 5,000 views on Slideshare and $1 million in new business. The social media listening center has had an ROI of +281% in 5 months to generate an annual benefits of $1,596,292.
Best Random but Interesting Posts, Articles and Resources of 2009
MAY 20, 2010
Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. Tad Chef supplies an outstanding list of ebooks and white papers related to social media in general, blogging, social media marketing and SEO. There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? What exactly is “Web 3.0? Web 3.0 and 3.0.
Marketing Content That Sells
The Effective Marketer
AUGUST 30, 2010
The key ideas that seem to be present across them all are: Buyer persona is key for content generation Guest writers (employees, competitors, etc.) This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. Wow, it’s magical! Yes, except for one little detail. Who’s going to write all that new content?
Choosing where to spend scarce marketing $’s
MARCH 2, 2010
They say “Spend your marketing dollars on our , and your lead generation problems will be over. All these say they’re the best: Industry trade shows. Google AdWords. That SEO firm did what most companies do today — lurch from one tactic to another. Tags: Demand Generation Management best practices I really feel for business leaders today. Print ads.
B2B Lead Generation Blog: Prediction: Lead generation dashboards will likely be a hot topic
B2B Lead Generation Blog
NOVEMBER 15, 2005
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Whats a lead generation dashboard? Whats a lead generation dashboard?
On-The-Go PPC: How Marketers Can Take Advantage of Google AdWords for Mobile
MAY 3, 2010
While pay-per-click (PPC) is in no way a replacement for search engine optimization (SEO), it can sometimes be a useful tool. AdWords for mobile is designed to give mobile users a quick overview of account activity and performance while allowing users to make easy, select changes to keywords and campaigns. Connect with HubSpot
WordPress Plugins for Marketers
The Effective Marketer
FEBRUARY 22, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking WordPress Plugins for Marketers A recent question on the Marketing Over Coffee LinkedIn group about WordPress plugins generated a really great list of tools marketing professionals should consider when running a personal or company blog. Let us know!
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. landing page is a website page containing a form that is used for lead generation. Off-page SEO refers to incoming links and other outside factors that impact how a webpage is indexed in search results.
Getting the most out of conferences and events « The Effective.
The Effective Marketer
APRIL 29, 2011
Could be as simple as “Review our home page meta tags to improve SEO or a bit more complex like “Create a project to select a CMS system for our website. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. This serves two purposes.
inbound marketing training for free
The Effective Marketer
JUNE 21, 2009
SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). From a corporate blogging perspective, I like that they brought up what I consider the two main issues in corporate blogging: Do you have the time?
free stuff that sells. maybe.
The Effective Marketer
JUNE 13, 2009
Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. Effective marketing is about generating sales. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. Maybe. And how do you reach even greater number of prospects? Give away free stuff. Maybe. Cheers!