Trending Sources

Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year. Google Instant) and changes within AdWords itself. “Image ads (a.k.a.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). And much more.

Stats 77

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Tweet This!

Optimizing Google AdWords- Part 1

NuSpark

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take advantage of. Proper AdWords management takes a lot of work and effort, and if you’re not willing to give that effort, or take advantage of the tools, you’re setting … [ visit site to read more ]. Related posts.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Demand Generation? Manticore Technology wishes you a full-funnel in 2010. predictions.

ROI 9

B2B Marketing Predictions For 2011

B2B Marketing Insider

2010 was the year social media moved from cutting edge to mainstream (right?). We will remember that results improve when we balance awareness activity on top of effective consideration techniques and pay-for-performance demand generation. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments. James Nov 18 2010 Good points Chris. The brand is back, baby! We

Optimizing Google AdWords- Part 1

NuSpark

Google Pay-Per-Click, or also called AdWords, can be the most immediate method to generate traffic to your website. For those who think it’s as simple as writing ads, bidding on terms, and being charged for only those who click, well, there’s much more to it, and there’s many tools that most AdWords novices don’t take [.].

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. Facebook: Facts & Figures For 2010 by Digital Buzz Blog. More than 1.5

3 Strategies to Run an Effective Google AdWords Campaign

Hubspot

At HubSpot , we always stress the importance of creating valuable content to strengthen presence on search engines and generate high-quality website traffic. Paid search can be expensive, but with careful design, you can maximize the effectiveness of your Google AdWords campaign. What other suggestions do you have for kick-starting your Google Adwords campaign ?

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

This entry was posted on Tuesday, March 9th, 2010 at 12:15 pm and is filed under Uncategorized. Responses to Email Design Review Gallery Jodi Kaplan says: March 12, 2010 at 5:42 pm I think they got caught up in the design tools and forgot to focus on the basics: readability, usability, and good copywriting. I’ve had excellent results with plain, ordinary text emails.

WordStream Helps Advertisers Generate More Qualified Traffic with New Tools

Sazbean

Most PPC (pay-per-click) software is focused on helping advertisers manage bids on keywords, WordStream’s new AdWords Quality Score Management Tools are designed to boost quality scores in Google AdWords campaigns while driving costs down. AdWords Quality Score is assigned by Google based on relevancy and click-through rates and has a big impact on how successful campaigns are.

Marketing & Sales: Integrating Social Media and Lead Generation

B2B Marketing Insider

The question remains; how should sales communicate with marketing, and vice-versa, to form a solid lead generating process.  As far as lead generation goes, social media most definitely IS a contributor to lead generation, and I have written a new e-Book describing in detail the strategies and tactics to find and nurture prospects for your business. Get the role confusion?

A Marketer's Guide to Tracking Online Campaigns

Hubspot

If you're running a PPC campaign, sending an email, or putting an advertisement on another website, tracking URLs are essential for calculating the number of visits, leads and customers you've generated from your hard work. Free Download: Online Lead Generation Kit. Learn how to generate more inbound leads using SEO, blogging, and social media. The Basics. Here's the good part.

URL 9

Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it?  Do you have a marketing plan for it?  I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts.

Optimizing Google AdWords & Pay-Per-Click, Part 2

NuSpark

Advertising on Google or other search engines can be a very productive way to generate immediate leads to your website. First, think about your website. How much did you spend on it?  Do you have a marketing plan for it?  I’m a big believer in pay-per-click advertising (Google has made billions on it) only because it is the only online medium where you can target “warm leads&# with promotional messages. The key is to be as relevant as possible to a searcher, then make sure … [ visit site to read more ]. Related posts. No related posts.

Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign.

CTR 5

Manticore VII Marketing Automation and Lead Generation Released

Webbiquity

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Although the improved UI is the big change, the new version also adds integration with SalesForce.com for AdWords campaigns and improved lead generation capabilities. The company made the announcement at Salesforce.com’s Dreamforce conference in San Francisco. Share this on del.icio.us.

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C retailers and $1.93 for B2C lead generators. Conversion actions are not all created equal (e.g.

CPC 5

Developing a Social Media Content Strategy

Sazbean

Having contests and using user generated content may increase your engagement but put off people who are looking for information and expertise. Also try keyword analysis tools like Keyword Discovery or WordTracker or in Google Adwords. Having a good content strategy is a vital key to any successful social media strategy. Nor do people care about your marketing messaging.

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Marketing Summit Shows Old Problems Persist So it seems MarketingSherpa’s B2B Summit 2010 is over and from what I read in their wrap up post , the same old problems plaguing marketers for the last 5 years are still here today. United States License.

26 Must-Have Negative Keywords for B2B PPC Campaigns

The Point

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. But just as often, a successful search campaign depends as much on avoiding bad clicks as it does on generating good ones. Tags: B2B Marketing Google AdWords SEM search marketing paid search PPC Have suggestions for other useful negative keywords? career.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Last week’s post looked at newer marketing automation systems that focused on small businesses. Here are a few options.

On-The-Go PPC: How Marketers Can Take Advantage of Google AdWords for Mobile

Hubspot

So for marketers looking into trying out some PPC experiments, you might be interested to know that Google announced Friday it has released full functionality for its AdWords for mobile interface, initially launched a few weeks ago for the iPhone, Android and Palm Pre devices. Video: How to Get Off the Google AdWords PPC Crack Learn how to break your Google AdWords addiction!

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Enjoy!

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Enjoy!

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

And the hot topics this month are pretty interesting as well - see at the bottom.  So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Doing so will increase your sales and reduce your Adwords expenses. August 3, 2010.

B2B 0

How to do Lead Nurturing Right

Webbiquity

This changes the role of marketing; instead of generating the lead and moving on, today’s marketers must synchronize their marketing throughout the buying process, providing potential buyers with high quality content that is contextually relevant.&# ( Scott Albro ). Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy.

Is Social Media BS?

Webbiquity

You can run a small AdWords campaign focused on a single asset to determine whether a bigger campaign is justified. Success at inbound marketing requires that social media be integrated with other marketing objectives: branding, content, SEO, research, and lead generation. When marketing moved online, advertisers shifted efforts to banner ads, pop-ups and email marketing. Fix it.

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). very powerful side benefit of being on the Facebook platform. (to learn more see my blog post on generating a buyer persona with Facebook ). But Facebook? Tweet This!

True Influence's LeadPAC Offers Pay-Per-Click Email. Think About It.

Customer Experience Matrix

It’s a major improvement over traditional lead generation. I can’t recall a vendor with the same business model as LeadPAC from marketing automation vendor True Influence. Of course, the classic pay-per-click medium is paid search, and above all Google AdWords. It's no accident that LeadPAC resembles AdWords in both function and appearance. True Influence CEO Brian Giese said the goal with LeadPAC is to give marketers a way to create real leads quickly, using AdWords as a model. The beauty of all this, as with AdWords, is simplicity. Nothing new there.

How Success is Misunderstood

The Effective Marketer

Number of leads generated? This entry was posted on Wednesday, September 29th, 2010 at 3:25 am and is filed under Communication , Decision Making , Marketing Strategy , Online Marketing. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free.

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

And the current frogs are all small enough that a powerful newcomer could displace them, especially if it had a natural entry point such as, oh, Google AdWords or Salesforce.com’s CRM system. hubspot demand generation marketing automation inbound marketingSummary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com.

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management. Like Be the first to like this post.

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. Related posts: Generating a Buyer Persona with Facebook Advertising I am a big fan of David Meerman Scott’s work. These ads are available to anyone with an advertising budget, from $1 to $1 billion.  We hope you agree! Tweet This! Digg this!

The Ghost Blogging Debate Done Right

The Effective Marketer

This entry was posted on Monday, August 23rd, 2010 at 8:30 am and is filed under Communication , Social Media. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Schaefer , another excellent blogger and marketer. Like Be the first to like this post.

Purchases are fun, but…….they don’t move the business needle

Fearless Competitor

Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. When used primarily as an email engine, adoption is “probably more than 50% (DemandGen Report, October 5, 2010). We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too.

How to Fail at Social Media

The Effective Marketer

This entry was posted on Monday, August 2nd, 2010 at 12:00 pm and is filed under Social Media. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The solution, it seems, is far more complicated. You can follow any responses to this entry through the RSS 2.0

Explaining Social Media

The Effective Marketer

This entry was posted on Friday, May 7th, 2010 at 8:15 am and is filed under Social Media , Uncategorized. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. The presentation is not only funny is also engaging. Enjoy! Like Be the first to like this post.

Marketing By Objectives « The Effective Marketer

The Effective Marketer

The financial objectives are revenue, profits, return on assets (how much sales will the campaign generate? That’s what I just did This entry was posted on Monday, November 29th, 2010 at 9:00 am and is filed under Decision Making , Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. Right on, my friend! Maybe now is time for some change.