Content Marketing Institute

DECEMBER 31, 2018

Tabula rasa or “clean slate” is found in the writings of Aristotle, and is the belief that we are each born with a blank slate and everything we learn … our habits … our behaviors … comes from our experiences. Depending on what research study you look at, less than 10% of all people write down and record their goals. So here goes.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Hubspot

APRIL 3, 2017

After Pasha Stocking was laid off from her job as a marketing and sales director in Connecticut back in 2009, she took all the usual steps to find a new job: sending resumes to prospective employers, going to job fairs, and even registering with temp agencies. 6) Writing a "Hire Me" Song. Image Credit: Alec Brownstein via YouTube.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

LeadSquared

OCTOBER 17, 2015

Critics might write off his talent as a musician, but no one can write off his success. It all started with a YouTube video. After struggling to find work for 8 months, he released a controversial track in 2009 on YouTube, which became extremely popular among the youngsters. What keeps him going?

Youtube 52

Youtube Paid Search Agency Small Business Marketing Buzz 52

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. Melanie Perkins , co-founder and CEO, Canva.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Vidyard

JUNE 5, 2014

Let’s look at the Ford Fiesta marketing campaign from 2009 as an example. million views on YouTube, 2,100 Facebook fans, 5,300 followers on Twitter, 27,000 blog posts and more. The seeding company they hired secured over 35 major blogs and earned 2,400 engagements through YouTube, Facebook and Twitter. Not bad right?

Video Marketing 51

Video Marketing Brand Identity Branding Blogger 51

Engagio

APRIL 2, 2018

My goal in writing this post is to share some of my favorite titles, in hopes that it opens up new avenues for you to explore in your quest to becoming a better marketer. However, they do a great job at making the ideas in this book stick by applying their own framework of making ideas stick to their writing (I know, it’s very meta).

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Industrial Marketing Today

AUGUST 10, 2010

Rather than write detailed explanations for each setting, let me show you a screen shot of my settings from another blog. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog. After you have installed it, log into your admin panel, go to Settings > All in One SEO (See screen shot).

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Webbiquity

FEBRUARY 14, 2010

At the very least, look for opportunities to write guest-posts and/or get interviewed for blogs related to your industry. Write an article (or articles) for Google Knol on topics pertaining to your product or service. Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. Post this on Diigo.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

WebMarketCentral

NOVEMBER 5, 2009

Study: Company Blogs Lead Social Media Options by MediaPost Mark Walsh reports that " blogging (is) the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg " (not a surprising result, considering that those other sites tend to support a corporate blog, not replace it).

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Industrial Marketing Today

APRIL 20, 2010

The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers. Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? I start with something related to a subject that I’m interested in writing about and get ideas from there.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Make a plan: Even before you start writing content and posting, you need to have a clear set of goals. Write about what matters to your readers: You are passionate about your company and want to write everything about its products and services. You don’t have to write a thousand words post each time, shorter posts are good too.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Martech Advisor

FEBRUARY 3, 2020

Cheetos is making a Super Bowl appearance for the first time after 2009. Sometimes that’s finding a location, sometimes it’s playing a favorite movie, and sometimes it’s using the Google Assistant to remember meaningful details ,” writes Lorraine Twohill, CMO Google, on the Google Blog.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

Industrial Marketing Today

MAY 21, 2010

Others recommend writing about things that you are knowledgeable about. On the other hand, you are not likely to develop a following if all you write about are topics that are of little interest to your audience. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 6, 2010

Features Tell, Benefits Sell It would seem that all a B2B or industrial marketer has to do is write benefits laden copy and magically prospects would become customers. Another often-quoted marketing lesson is from Theodore Levitt who once told his M.B.A. students at Harvard: “People don’t want to buy a quarter-inch drill.

Features 60

Features Web 2.0 Planning Work Management 60

Hubspot

FEBRUARY 23, 2017

Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing. They cited a disastrous site redesign in 2009, after which traffic and users plummeted. Source: Wayback Machine. Why it Failed.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Industrial Marketing Today

MAY 31, 2010

Don’t write headlines purely for the search engines; relate it to the overall theme of your blog post. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

We want our sales team to have some flexibility in order to close the sale I think Anne Holland summed it up nicely in her blog post by writing… Whatever the reason, you need to keep two human factors in mind: #1. We can only provide prices after a formal RFQ process 5. There is no secrecy.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JUNE 3, 2010

How hard can it be to write some words? Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. The ones that I hear most often are: The budget is already very tight and we don’t have any money to hire an outside copywriter.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

SEPTEMBER 7, 2010

Stratten writes: &# The space between the best services, often what a new customer receives and the worst experience is what I call the Experience Gap. link] bagarner Nice write up. As you know, you’re my living example of how to write a blog. As you know, you’re my living example of how to write a blog.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Sprout Social

SEPTEMBER 4, 2018

Those bitcoins are worth 67 million dollars as I’m writing this article. CryptoBobby, YouTube Channel. ” His Youtube channel has over 140k followers, and his videos range from investing tips to industry news—he’s featured in Forbes, Fortune, and Newsweek. How cryptocurrencies are using social channels.

Social Media 75

Social Media Media Brand Identity Branding 75

Adobe Experience Cloud Blog

JANUARY 16, 2012

He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. In addition to speaking, he appears on television, writes, has a family life (he’s written several books with his daughter Lucy), and continues his extensive research. Overcome all obstacles.

Social Media 48

Social Media Social Marketing Marketing & Strategy Marketing Strategy 48

Industrial Marketing Today

AUGUST 20, 2010

For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.” Don’t try to embellish features with wordy benefits.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Anything Goes Marketing

NOVEMBER 15, 2009

While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. chadhorenfeldt PS: For videos from the event and some of the sessions I mentioned above, check out the Eloqua YouTube Channel. It’s in the moment. Looking forward to Eloqua Experience 2010!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Content Standard

DECEMBER 12, 2018

Writing for Forbes , Kimberly A. Launched in 2009, Weibo has become one of the most prominent sources of news for China; usage is increasing at more than 20% year-on-year. Youku : An oldie but a staple, Youku is often described as China’s YouTube and is a subsidiary of e-commerce giant Alibaba. They sold out in 12 minutes.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Contently

MAY 11, 2016

And this was back in 2009 when the term “content marketing” wasn’t as widely accepted as it is now. Beginning in January 2012, Hanley answered each question one at a time in a YouTube video that was three minutes or less. He did that every day for 100 days. “If

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about industry News – whats happening this week, this month 2. Case Studies are always popular to write about and not just your own 17.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

DECEMBER 1, 2010

Write posts about the conference and answer frequently asked questions. YouTube and UStream Videos Create pre-event videos discussing conference topics or featuring conference speakers. Blog Create a blog for the conference and source content from speakers and attendees. Follow Adam on Twitter @adamholdenbache. Powered by Wordpress.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 20, 2010

And they’d unwittingly mastered Ohio’s required fifth-grade curriculum—from understanding sound waves to per-unit cost calculations to the art of persuasive writing. Along the way, kids demonstrated the very definition of creativity: alternating between divergent and convergent thinking, they arrived at original and useful ideas.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Outgrow

MAY 23, 2022

They’re doing YouTube shorts. Joe Pulizzi: So yeah, I mean, let’s see, we started the business in 2007 and in 2008, 2009, we started our, our research project. I would be writing fiction novels. But at some point, I would like to go back and write a sequel to the will to die. And I enjoy writing.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Online Marketing Institute

JUNE 30, 2009

Werent you worried about a shortage of readers and topics to write about? After all, "writing a column" (like a journalist) seems quite unlike the traditional serious and deeply-involved creation of a "white paper" - it doesnt feel right to some scientists. But, remember, a YouTube video can be easily embedded into a blog post.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Industrial Marketing Today

SEPTEMBER 27, 2010

5 Ways to Impress Editors – Even if You DONT Advertise Achinta Mitra September 28, 2010 at 4:35 pm @Kerry, Thank you for reading my post and taking the time to write your thoughtful comment. Kerry O’Malley´s last blog. It can be a great timesaver or a huge timesink, depending how someone uses it.

Social Media 60

Social Media Social Marketing Media Planning 60

Writing on the Web

JUNE 8, 2010

LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Later, I might get some other experts to share about SlideShare, video sites like YouTube, and iTunes for podcasts. For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Hubspot

APRIL 1, 2018

Write the ad's primary text copy. My eyes are still wet while writing this blurb. Year in Search began in 2009 as "Zeitgeist," a written report of the public's most common Google searches over the previous 12 months. It became a viral success practically overnight: That video has over 51 million views as of this writing.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Ambal's Amusings

MARCH 18, 2010

For instance, capturing attention via a YouTube video or a viral link on Twitter, but then having people who access this media find something – some link or call to action – that takes them to the next step. The John Chambers Telepresence video on YouTube. Patsi Krakoff's blog Writing on the Web. MarketingSherpa.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. Did I just write in caps?

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Customer Experience Matrix

JULY 30, 2009

It extended this in 2009 email alerts triggered when user-selected leads visit the Web site. The social media features also make it easy to comment on the articles and to measure the reach of the company’s own blogs, Twitter, Facebook and YouTube posts. Hubspot originally used its lead database largely for analytics.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120