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4 Ways the Twitter You Know is Changing Forever

Convince & Convert

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

And there’s a good reason most people dread this project, after all with so many ESP (email service providers) out there, is really a daunting task. You can follow any responses to this entry through the RSS 2.0 That’s why I wrote a comprehensive guide to help you in your email selection process. United States License.

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. You can follow any responses to this entry through the RSS 2.0 The good ones are those that you don’t even think about until you decide to wear your marketer hat.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

Is almost like a virtuous cycle, where money goes to marketing software vendors, who use it to build better products and educate the market, which then learns about the benefits of such solutions, purchase those solutions, and publicize it themselves and pay those vendors for services. Like Be the first to like this post.

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Yes, the excel matrix may help compare features vs. features, but falls short on so-called “soft” features like technical support, quality of service, and the all too common “gut feeling”. You can follow any responses to this entry through the RSS 2.0 You can follow any responses to this entry through the RSS 2.0

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Like Be the first to like this post.