The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Good question! Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

OCTOBER 21, 2009

Is an interesting lawsuit because it brings up the question of whether these vendor reports can really help or hinder a company’s ability to grow. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Gartner's Magic Quadrant is now on trial The problem?

Work Management 100

Work Management Marketing Automation Services Marketing Management Gartner 100

The Effective Marketer

FEBRUARY 15, 2010

Just beware of that inevitable question “why are we not getting the same results?” The last question is probably the most important. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 from your boss. How can we improve open rates? United States License. United States License.

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

The Effective Marketer

JULY 29, 2009

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Buzz Marketing for Technology

DECEMBER 7, 2009

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0 The question is: are you up for the challenge or will you let this pass you by? HR will require checking the background of new hires via Social Networks.

CMO 100

CMO Web 2.0 Social Networks Social Media 100

The Effective Marketer

FEBRUARY 16, 2009

This knowledge can come up in several different ways, such as a compilation of the survey results, a more personalized benchmark of your questions versus the survey population, a whitepaper about the subject at hand, and many others. You can follow any responses to this entry through the RSS 2.0 United States License.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

MAY 25, 2009

Use strategically located polling questions : One way to engage the audience during a webinar is to use polling questions. Not only the moderator can help with instructions before the start of the presentation (how to maximize the screen, where to enter questions, etc.) Prepare, rehearse, and train like you mean it!

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

MARCH 17, 2010

Design #15 Email Sender: Manticore Email Title: 23 Questions Marketing Automation Vendors Don’t Want You to Ask What I Like : Big attractive header graphic with compelling title and nice “hero shot&# of the buyer’s guide being offered. Good balance between copy and design elements. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100

Industrial Marketing Today

AUGUST 17, 2010

Since each has their own questions, concerns and interests, one needs to develop content around those specific issues. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

The Effective Marketer

APRIL 29, 2009

Marketing presentations and educational sessions : usually involving a moderator and a speaker, sharing PowerPoint slides and often making use of polling questions and maybe annotations to engage the audience. These are only some of the questions that you should ask yourself as you are setting up your company’s webinar program.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

the highest level reported on the question. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This is another one of those “scratching my head” contradictions.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

The Effective Marketer

APRIL 6, 2009

As you are asked questions during the interview, managers are not looking for a right answer, they are looking for clues that will tell them whether you are high or low risk. So you need to make sure that when you are answering questions during an interview, your answers are focused on lowering that perceived risk.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JANUARY 5, 2009

This is probably the toughest question and the most critical principle outlined by Drucker since it forces you to think through all your priorities, review your knowledge of the marketplace and of your products and offerings, then come up with that critical action that will drive all your other efforts. What is your highest priority?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0 The question is: are you up for the challenge or will you let this pass you by? Let me explain …. HR will require checking the background of new hires via Social Networks.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0 The question is: are you up for the challenge or will you let this pass you by? Let me explain …. HR will require checking the background of new hires via Social Networks.

CMO 100

CMO Web 2.0 Digg Social Networks 100

Industrial Marketing Today

APRIL 20, 2010

Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. I’m happy to see that’s no longer the case.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

The Effective Marketer

JANUARY 3, 2009

The people are what will ensure the correct use of the marketing tool, the success of the marketing department, and subsequently, the success of the marketer in question. This entry was posted on Sunday, January 4th, 2009 at 1:45 am and is filed under Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

How often have you presented an idea to your team or to the company’s senior management only to get asked questions you never yourself considered before? This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy. Let me explain.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

The Effective Marketer

JANUARY 25, 2009

If you have ever asked yourself the following questions during a meeting, then is fair to assume the meeting wasn’t productive at al Why am in this meeting? This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. Why are we meeting?

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JULY 12, 2009

Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer. That’s the “so what” question people often ask themselves after a presentation. Some charts are clear and have all the information necessary, while others only glimpse into a certain question or answer.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Buzz Marketing for Technology

OCTOBER 11, 2008

Challenges 2009 : The EDUCAUSE Top Teaching and Learning. 2.0 : for those interested in Web 2.0 College 2.0 : Online Learning and Web 2.0 College 2.0: (Facebook group, Eduardo Peirano ). 2.0 : Instructional Designers, developers, instructors and. application of Web 2.0

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Industrial Marketing Today

JUNE 15, 2010

Please share with your friends and followers: Related posts that may interest you: B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Is Your Industrial Website Still Just a Business Card? Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 20, 2010

See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

SEPTEMBER 13, 2010

White papers: Without a question, this continues to be the most effective content to build your in-house list. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

The Effective Marketer

JUNE 13, 2009

As an attendee the question is whether the content will be good. As a marketer (HubSpot in this case) the question is whether sales will follow. This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

SEPTEMBER 3, 2010

These three charts (from the webinar) illustrate how to answer these key questions. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Smashmouth Marketing

MARCH 6, 2009

annekeseley : " sales 2.0 It is a question." damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20. greenleads : "Sales 2.0 combines customer focused processes with Web 2.0 is not the answer. productivity technologies" David Thompson, Genius.com #sales20.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Industrial Marketing Today

MAY 5, 2010

That’s when you can provide more in-depth information and the specifics of your solution, provide answers to their questions and transform them into evangelists for your message for them to present to final decision makers and/or other internal stakeholders that you may not have access to.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

The Effective Marketer

MARCH 15, 2009

What I will argue is that whatever the correct answer to this question, it is missing the point. This entry was posted on Sunday, March 15th, 2009 at 6:30 pm and is filed under Decision Making , productivity. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Industrial Marketing Today

OCTOBER 2, 2010

And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. They are: WHO : Who are the intended recipients of your emails? Are you targeting final decision makers, users and/or influencers?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 9, 2010

There’s is no question that marketing departments do become a lot more efficient by automating many of these marketing tasks. To most C-level execs that really means answering the question, “How much revenue did it generate?” To most C-level execs that really means answering the question, “How much revenue did it generate?”

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Smashmouth Marketing

MARCH 19, 2009

annekeseley : " sales 2.0 It is a question." sales20 jepc : Gerhard Geschwandtner: " Trend 6: customers create companies instead of companies creating customers " #sales20 damphoux : @IDC "companies that reduce their investment in sales in 2009 will be gone in 2010" #sales20 greenleads : "Sales 2.0 is not the answer.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

The Effective Marketer

JULY 21, 2009

The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. You can follow any responses to this entry through the RSS 2.0

Social Media 100

Social Media Planning Work Management Social Marketing 100