Exo B2B

FEBRUARY 27, 2020

It’s true though, who goes on a blog other than to read the latest post published and distributed on social networks or by newsletter? Thus, we published an eBook on personas in B2B and the content was reused by Lynda St-Arneault in this blog post and by Alain Thériault in a training. Very few do.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Social Networks B2B 52

ClearVoice

MARCH 8, 2022

That she spearheaded one of Australia’s largest early-stage investment rounds to support and grow this online design and publishing tool. Now the largest yearbook publisher in Australia, Fusion Books expanded to France and New Zealand. Mina Seetharaman , GVP Strategy & Operations, Global Product Management at Gartner.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Content Marketing Institute

DECEMBER 31, 2018

31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). The team at CMI is nice enough to publish this so the entire CMI audience can watch and read it. Now, I’m not saying you shouldn’t watch TV or YouTube videos or surf Facebook. The plan for our mental house.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

nDash

NOVEMBER 13, 2018

We’re streaming TV shows, creating video content on social, and watching YouTube videos for both information and entertainment—all with anytime, anywhere access thanks to mobile. Blogs like Wait But Why and Brain Pickings publish heavy, long-form articles that ignore the goldfish attention span narrative.

Advertising Mediums 67

Advertising Mediums Content Stats Multi-Channel 67

Martech Advisor

DECEMBER 17, 2019

Remember Apple’s ‘Get a Mac’ campaign from 2005-2009? Infact, a recently published 2019 report by Google said that 85% of buyers will check for product/ service information online, even if they make a store purchase. This reinforces the priority on mobile and digital customer experiences.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Industrial Marketing Today

JUNE 15, 2010

Please share with your friends and followers: Related posts that may interest you: B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question 5 Rules of Website Redesign for Engaging Engineers and Industrial Buyers Is Your Industrial Website Still Just a Business Card? Take a quick poll.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Webbiquity

FEBRUARY 14, 2010

You can link to other blog posts, published articles, white papers or other informational content your company has produced about the topic. Upload the video to YouTube and Vimeo so it’s easy to share on blogs and other sites. Any time there is an online news story or blog post published about your company or product, submit it.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Contently

MAY 11, 2016

“I had this philosophy that we needed to become a brand publisher,” Johnson said about his time at State Farm. We cannot always leave the content creation to our publisher networks, be it MTV or TNT … and then slap our interruptive ad between commercial breaks,” he said. We need to be top of mind.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Use a social publishing site like scribd.com to gain a larger audience for your white papers. Branding is an expense item like the rest of marketing.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Here we are defining size as the number of published articles on a business blog at a given point in time. HubSpot results indicate that median leads start to grow once 24-51 articles are written and published. Size does matter in business blogs The size of your business blog does have an impact on lead generation.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

AUGUST 20, 2010

See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.”

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 14, 2010

Curation: Doing more with less is the topic of a video I found in a post by Steve Rosenbaum who is the CEO of Magnify.net , a video curation and publishing platform. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. I hit the mother lode!

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JUNE 8, 2010

webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. This white paper aims to change that perception of them. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. For example, ICON (a blockchain/crypto network) recently shared an article they’d published on Medium with their Facebook audience. CryptoBobby, YouTube Channel. Chris Larsen, @crhislarsensf. In conclusion.

Social Media 75

Social Media Media Brand Identity Branding 75

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Design in the absence of content is not design, it’s decoration.” Are you involved in or responsible for redesigning your company’s website?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Writing on the Web

JUNE 8, 2010

It was only natural that once the technology made it easy for Web readers to become publishing participants, the doors to connecting and networking unleashed a Tsunami of traffic. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Twitter has 75 million accounts. Read their story here on Wikipedia.

Twitter 100

Twitter Linkedin Facebook Content Marketing 100

Industrial Marketing Today

JULY 9, 2010

Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Rule #4: Build credibility and gain authority The Internet has made everyone into a publisher of content.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Hubspot

FEBRUARY 23, 2017

They cited a disastrous site redesign in 2009, after which traffic and users plummeted. At the time, YouTube and Google+ were outpacing Orkut’s growth, so Google refocused on these platforms in an attempt to compete against Facebook on social media. Ping was launched as an iTunes feature in 2010 and was closed in 2012.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Adobe Experience Cloud Blog

JANUARY 16, 2012

He’s a fellow of the Royal Society of Arts in the United Kingdom and he was awarded the Presidential Medal of Freedom in 2009. Be published. Publishing a book (or books) remains one of the most powerful and potent social media weapons. However, Stephen Hawking, a physicist and cosmologist, is a celebrity.

Social Media 48

Social Media Social Marketing Marketing & Strategy Marketing Strategy 48

Content Standard

DECEMBER 12, 2018

He published an article announcing a sale of an exclusive pink handbag, limited to just 80 in the world. Launched in 2009, Weibo has become one of the most prominent sources of news for China; usage is increasing at more than 20% year-on-year. Take, for example, Givenchy’s collaboration with WeChat influencer, Mr. Bags.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Convince & Convert

SEPTEMBER 7, 2010

by Glenn Friesen – read the full story where this content was originally published, at UNcanny Insights From UnMarketing | Book Reviews | Social Media Consulting – Convince & Co… Share and [.] If his claims are correct there should be no reason not to openly publish the results to be in a sense “peer reviewed.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Ambal's Amusings

MARCH 18, 2010

Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. They published the eBook as web pages, in addition to the download. The John Chambers Telepresence video on YouTube. B2B Lead Generation Benchmark Study 2009. 3 consulting inquiries. 3 speaking/workshop inquiries.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Anything Goes Marketing

NOVEMBER 15, 2009

RT @chadhorenfeldt: [link] - The Eloqua Markies finalists #EE09 For more information on the winners, see: Winners of the 2009 Markie Awards where you can learn more about the categories, the winners and why they won. chadhorenfeldt PS: For videos from the event and some of the sessions I mentioned above, check out the Eloqua YouTube Channel.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Vidyard

JANUARY 14, 2015

A thought leader in the space, the firm publishes the Bessemer cloud index — a listing of the top cloud companies by market cap and the cloudscape – a diagram of the 300 top private cloud companies, as well as The Ten Laws of SaaS computing. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

A thought leader in the space, the firm publishes the Bessemer cloud index — a listing of the top cloud companies by market cap and the cloudscape – a diagram of the 300 top private cloud companies, as well as The Ten Laws of SaaS computing. Salesforce has invested in more than 100 enterprise cloud startups since 2009.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?)

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

JUNE 30, 2009

Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post. In fact, that is exactly why I created our YouTube channel. Webinar: Blogging for Business Want to learn more about publishing a blog on your business website?

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Outgrow

MAY 23, 2022

They’re doing YouTube shorts. I mean, you got to remember that was before search engines were really a thing that was before social media came out and as we were trending that direction, I was lucky enough to be in business-to-business publishing. So, it was called custom media and custom publishing at the time.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Atomic Reach

JANUARY 3, 2019

Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. In addition to founding Andrew and Pete, The Cloud 9 Community, and Think It Wear It Be It, Pickering also publishes many of his marketing takeaways on LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Convince & Convert

MAY 26, 2010

YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. I think this is where Adobe can solve a problem for publishers who desire the power of Premier and After Effects and make a web-based SaaS solution. Doing that will help empower publishers to use video more effectively.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117