prospect 
markempa
MAY 21, 2007
And instead of calling it lead generation, sales people will probably call it prospecting. All of which means investment of time and proficiencies frequently beyond their realm, and sooner or later, one way or another, there must be a shift from prospecting back to selling. This is particularity true in small companies.
Marketing Craftmanship
APRIL 8, 2016
Although there are exceptions (which include those funds most likely to fare well over the long term), hedge funds are notoriously inept at expressing to prospective and current investors the “what, why and how” of their value proposition. There’s a reason why it’s been viewed more than 26 million times since 2009.
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markempa
OCTOBER 27, 2014
80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. The prospect may have responded to marketing campaigns and provided basic contact information, but sales professionals need much more than that. The biggest reason? Relevance is critical lead nurturing.
Customer Experience Matrix
JANUARY 15, 2010
Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect. Either way, the concept remains valid and it’s good to see that someone is working to make it happen.
markempa
JUNE 8, 2007
« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.
markempa
AUGUST 30, 2007
3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without."
The Effective Marketer
JUNE 21, 2009
3 Responses to Inbound Marketing Training for Free David Meerman Scott says: June 22, 2009 at 3:29 am Hey Daniel, @repcor at Hubspot did a great job organizing these. David Reply Because You Can’t Beat Free Marketing Training « The Effective Marketer says: June 23, 2009 at 9:19 pm [.] Like Be the first to like this post.
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