Convince & Convert
OCTOBER 26, 2015
I’ve been a fan of webinars since the first one I ever presented on in 2009 (and made $6200 without having a product ready—I thought I was rich). My whole brand is now captured in a book, which has allowed me to get press and introductions that weren’t open before. Get our Definitive email newsletter.
Marketing Craftmanship
AUGUST 19, 2011
As a result, website visitors might see…a company blog with only 3 posts over the past year; no press releases issued since 2009; a “Coming Soon” graphic for the In the News section; an archive of quarterly newsletters with many issues skipped; a 2 year-old white paper that’s no longer relevant; and zero upcoming events scheduled.
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Writing on the Web
JANUARY 19, 2012
Which email newsletters titles got better open rates ? What were the press releases that got the most clicks? Related posts: A Checklist for 2009 Content Marketing Plans. (Checkout this previous blog post for Subject Line Tips ). Which white paper or special report got good download rates? Happy writing!
The Effective Marketer
JANUARY 11, 2010
Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. Slides can be seen below. Well, because there were some features we considered more important than others and so should you. You get the point. United States License.
markempa
AUGUST 17, 2007
Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0
Industrial Marketing Today
AUGUST 17, 2010
Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Since each has their own questions, concerns and interests, one needs to develop content around those specific issues.
Industrial Marketing Today
JUNE 24, 2010
Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff.
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