WebMarketCentral

DECEMBER 28, 2009

A Twitter Marketing Sanity Check by iMedia Connection Yes, another Twitter "sanity check." but in the end concedes that "Twitter is ripe for experimentation," and advises marketers to "be true to your brand personality and ethos and play with this (not so) new tool."

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

NOVEMBER 10, 2009

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use. Tags: Web Marketing.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

OCTOBER 19, 2009

What can SEO professionals learn from traditional marketers? Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). Why do SEOs forget about REAL marketing? Which SEO tactics should you avoid?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

OCTOBER 7, 2009

What common mistakes made by AdWords marketers should you avoid in order to optimize your results? Discover this information and more, here in the first set of the best posts about Google AdWords from 2009 (so far). Tags: Web Marketing. What are some AdWords myths you shouldn't believe?

Adwords 20

Adwords PPC Tactics Landing Pages 20

WebMarketCentral

DECEMBER 9, 2009

While most marketers have now embraced social media for monitoring and participating in brand conversations, questions still abound. What's the best method for approaching social media marketing? Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

OCTOBER 13, 2009

5 Ways Your Blog Can Make Money by Conversation Marketing The inimitable Ian Lurie details five ways—well really four, since "steal & cheat" is, as he notes, not an advisable long-term strategy—to profit from blogging.

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

OCTOBER 26, 2009

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Want to learn more about how to use Twitter for marketing, which mistakes to avoid, and learn from brand that are using the microblogging platform successfully? It’s all about the engagement."

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

NOVEMBER 2, 2009

Given the continued high unemployment rate and uncertain prospects for economic recovery, marketing budgets will be tight heading into the new year. Most B2B marketers are likely to find themselves with fewer dollars to spend but more pressure to spend them carefully. Tags: General Marketing.

Marketing Budget 20

Marketing Budget Budget Programs Allocation Emarketing 20

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). paid click volume (is) up 18% from January 2007 to March 2009.In paid click volume (is) up 18% from January 2007 to March 2009.In Search marketers embrace conversion reporting. "By

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. But if most companies are already using social media in their marketing/PR mix, why is a consultant necessary?

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

AUGUST 13, 2009

Though social media is all the rage, email marketing also remains strong, with 85% of companies planning to increase spending in this area in the second half of 2009 according to a recent study. Combining social media with email marketing holds tremendous potential, as the tools are complementary. Social Tagging Web Marketing.

Social Media 20

Social Media Paid Search Agency Web 2.0 Email Marketing 20

WebMarketCentral

MAY 5, 2009

Congratulations to ViralBlog , named Best Marketing & Advertising Blog in the 2009 Chapeau Blog Awards. ViralBlog is written by a "collaborative team of viral bloggers (who) haunt the globe for great viral and social media cases every day.(the)

Viral Marketing 20

Viral Marketing Advertising Agencies Blogger Paid Search Agency 20

WebMarketCentral

SEPTEMBER 16, 2009

How Internet marketing is like a ruptured disc. In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. technologies." (If you parse that, it matches up pretty closely to the 4 C's model of social media marketing.) In It Came from Facebook! Here's some research on how to do that.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

DECEMBER 10, 2009

Judy Grundstrom at the Just JudyJudyJudy blog yesterday announced the Twin Cities Top Ten Titans In Social Media 2009 , chosen by a distinguished group of judges. It's a very interesting list. The winners come from a variety of backgrounds, including politics ( Dusty Trice ), broadcast media ( Jason Matheson and Alexis Thompson of FM 107.1,

Social Media 20

Social Media Web 2.0 Media Tagging 20

WebMarketCentral

FEBRUARY 27, 2009

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Sponsored by Minnesota’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. How to Prioritize Your Optimization by GrokDotCom Interactive marketing guru and best-selling author Bryan Eisenberg maps SEO priorities against Abraham Maslow's famous hierarchy of needs.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

OCTOBER 1, 2009

Welcome to the first best-of-2009 (so far) compilation. This year will feature expanded, finer-grain categories (such as separate best-ofs for Twitter- and Facebook-related posts) and some renamed categories ("social media marketing" will replace "social media optimization" which in turn replaced a varied basket of terms before it).

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

WebMarketCentral

DECEMBER 29, 2009

This is geekier than even most search marketers will go, but can supply valuable insights. This is geekier than even most search marketers will go, but can supply valuable insights. On that last point though, keep in mind that for popular search phrases, even a single character can make a big difference.

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

SEPTEMBER 22, 2009

What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year. Which social bookmarking sites have the most clout? Can social media really increase revenue? Take Advantage of.TV

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

MAY 20, 2009

The February 2009 issue of Wired magazine gives examples. Rubicon Marketing Group ’s logo is interesting. The serif font seems old school for a company competing as a leader in modern marketing. Marketing”) that drew my attention to their brand identities. Tags: General Marketing. Mysterious. Mysterious.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

OCTOBER 21, 2009

Find them all and others here in the first set of the best cool web tools for 2009. Tags: Cool Web Marketing Tools. A sophisticated yet free analytical tool for optimizing your CRM implementation? Low-cost video production? Social media analytics?

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Not sure exactly why this one remain so popular, but here it is at #10. #9:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20