SpotMe Blog

JUNE 13, 2023

Content development: The content, from presentations and panel discussions to interactive workshops, is the heart of any pharma event. Logistics management: From booking the venue to arranging travel and accommodation for attendees and speakers, experienced pharma event planners handle all the logistical details.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

The Effective Marketer

DECEMBER 8, 2010

Buyer personas and content creation The interaction was great and the fact that we had people from both SMB and large companies was great, we could hear both sides of the story and how different size companies work with marketing automation. Join the LinkedIn group and attend the next event! What is the hand-off process with sales?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

B2B Marketing Zone Posts

OCTOBER 6, 2009

September 2009. Deconstructing Twitter: Analytics for Reach and Impressions - B2B Marketing Savvy , September 10, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. 23 Reasons Why Content Marketing Fails - Marketing Interactions , September 22, 2009.

Social Media 40

Social Media B2B Marketing Ideal Customer Profiles Market2Lead 40

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

The Effective Marketer

MAY 3, 2011

Companies need to be able to track and measure customer interactions from a reliable source and that has driven a lot of the recent interest in Marketing Automation and Customer Intelligence technologies. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

SEPTEMBER 27, 2010

Although you can make interactive prototypes using PowerPoint , my suggestion is to keep it simple and focus on key elements you’d like to communicate to the designers such as overall layout, placement of objects, and so on. That’s why we made our best to create a really plain way of getting things done. Give it a try!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

AUGUST 30, 2010

You setup a campaign, define the nurturing stages, and even add some points to different interactions to score the lead and customize the nurturing experience. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

B2B Marketing Zone Posts

AUGUST 3, 2009

Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. Best of B2B Marketing.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Outbound Engine

MARCH 3, 2020

However, over the past decade, the percentage of American adults on social media grew from 26 in 2009 to 72 percent in 2019 ! But simply being present on social media isn’t enough–you need to have interactions and that means followers. To find the answers, try different ways of interacting with your audience. What do they do?

Social Media 58

Social Media Curation Social Marketing Promotion 58

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blog WhitePaperPundit Twitter Jonathan_Kantor. "Discovering the Power of Twitter and Adobe TweetDeck.” I use Twitter to populate my weekly Friday FREE White Paper list.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Convince & Convert

JULY 16, 2013

One commenter on Jay’s post mentioned surveys revealing that social media conversations play a significant role in people’s buying decisions, but social media interaction simply does not show up in conversion rates because a social media site is almost never the last click before somebody buys something.

Click Rate 148

Click Rate Social Media Conversion Rate Marketing Analytics Tools 148

Marketing Insider Group

APRIL 26, 2012

I recently read Tweet Smarter Not Harder by Rachel Thompson (@ RachelintheOC ) and I was reminded about how simply saying “thank you” has helped me make amazing connections on the social channels where I interact with people, sometimes and often on a daily basis. Looking To Get Started On Twitter. ” Thank Everyone?

Social Media 100

Social Media Media CAN-SPAM Twitter 100

Content Standard

NOVEMBER 2, 2018

But the more brands take advantage of social platforms to interact with customers, the more content is competing for user attention on a daily basis. In 2009, we began to see major changes in the complexity of the algorithms. They’re most likely to share on LinkedIn. They value their networks.

Social Media 109

Social Media Media Word of Mouth Content 109

Oktopost

JANUARY 13, 2020

Launched in 2009, Quora has emerged as a viable platform for delving beyond surface-level information and trading in substantive analysis and discussion from actual thought leaders. Interest: shows ads to users who have previously interacted with pages related to a specific topic. This presents B2B marketers with a new playground.

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Convince & Convert

OCTOBER 28, 2010

A 2009 study by MarketingProfs found that all companies, regardless of model and size, are predominately using Twitter, Facebook, YouTube, Blogs, and Linkedin. There’s a lot more to social media than Twitter. All of these are positively impacted by social media. B2B Social Media Myth #3. B2B Social Media Myth #4.

Social Media 154

Social Media Media B2B Paid Search Agency 154

Webbiquity

JANUARY 2, 2013

While 76% of marketers believe “they know what their consumers want” in terms of social media content and interaction, only 34% have actually asked those buyers. ( B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JULY 6, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. Wondering how the demographics of Twitter, LinkedIn and Facebook users compare? Share this on LinkedIn. What is Webbiquity? How to Be Everywhere Online. Share this on Bebo.

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Convince & Convert

SEPTEMBER 22, 2010

If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. In general, however, the chances any one Twitter follower sees any specific update from you is minimal. Very, very few.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Martech Advisor

NOVEMBER 14, 2019

In 2009, Alibaba converted this relatively unknown day into an international shopping festival – a move that has yielded great returns, considering that their 2019 Singles’ Day sales have crossed $38 billion. Interactivity. Tell us on LinkedIn , Facebook , or Twitter. 2019 was no different. Live streaming.

Merchandising 48

Merchandising Lead Ranking Mobile Marketing Interactive Marketing 48

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Twitter tip: Keep your network updated as to where you are.

Social Media 100

Social Media Web 2.0 Media Blogger 100

WebMarketCentral

DECEMBER 31, 2009

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Industrial Marketing Today

AUGUST 3, 2010

According to them , “customer engagement is the level of involvement, interaction, intimacy, and influence that an individual has with a brand over time.&# In essence, to measure customer engagement accurately, we need to track four components — involvement, interaction, intimacy and influence.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Webbiquity

MARCH 22, 2010

But in 2009, the volume of pitches began to rise dramatically. Follow your targeted bloggers on Twitter. Help them promote their content through Twitter and other social media tools. Join the same LinkedIn groups they belong to. Tags: Interactive PR B.L. Retweet some of their posts. Share this on Technorati.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Conversica

NOVEMBER 11, 2019

Conversica is committed to augmenting teams via Intelligent Virtual Assistants for customer engagement scaling human interactions that attract, retain, and grow customers. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. We’re proudly leading the charge,” said Kaskade. Conversica.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

Webbiquity

JANUARY 12, 2011

What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter? Twitter was the most popular social media channel, with 80% of PR agencies having a presence. PR and SEO.

PR 100

PR Tools Tips Blogger 100

B2B Marketing Zone Posts

SEPTEMBER 15, 2009

September 4, 2009 to September 11, 2009. Tools for Business Teams Doing Twitter - B2B Marketing Savvy , September 7, 2009. Six Steps to a Successful Small Business Content Marketing Strategy - Content Marketing Today , September 4, 2009. bizsolutionsplus , September 8, 2009. Best of B2B Marketing.

Lead Nurturing 40

Lead Nurturing Social Media Social Marketing B2B Marketing 40

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. For example, some companies think they have to be on Twitter. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Industrial Marketing Today

JULY 23, 2010

Rule #3: Create interaction and shareability Nothing happens until your site visitor takes some sort of action. To improve engagement, build interaction into your site. See rule #4 for other ideas on creating interaction. This will lead to your visitors bookmarking your site for future reference and becoming a valuable resource.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Create an expertise blog to showcase your internal subject matter experts and allow your prospects and site visitors to interact with them directly.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Then Linkedin. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results.

Social Media 115

Social Media Media Paid Search Agency PR 115

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Blog Writing on the Web Twitter patsiblogsquad. Blog Funnelholic Twitter funnelholic.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Ardath Albee of Marketing Interactions, Inc. While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60