The Effective Marketer

AUGUST 23, 2010

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The Effective Marketer

AUGUST 2, 2010

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The Effective Marketer

MARCH 24, 2011

It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

MAY 7, 2010

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The Effective Marketer

FEBRUARY 10, 2011

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The Effective Marketer

FEBRUARY 7, 2011

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The Effective Marketer

AUGUST 30, 2010

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. What is that acronym you keep using? In the B2B marketing space this is notorious.

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The Effective Marketer

SEPTEMBER 29, 2010

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OCTOBER 14, 2010

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The Effective Marketer

DECEMBER 8, 2010

Join the LinkedIn group and attend the next event! Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! which leads turned into closed deals, where did they come from, what programs generated more closed deals, etc.)

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The Effective Marketer

NOVEMBER 29, 2010

Is a valid question to answer in your objective) and although he doesn’t describe what the “marketing objectives” are, I would focus on lead generation numbers (how many qualified leads, for example) although other metrics such as “number of blog posts” or “twitter messages” could be valid objectives for social media campaigns.

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The Effective Marketer

MAY 10, 2010

More recently even Twitter mascots have been showing up as a company’s public face. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! brand mascots are a common tool to promote your product or service.

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The Effective Marketer

NOVEMBER 6, 2009

This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0 United States License.

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The Effective Marketer

JANUARY 13, 2011

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The Effective Marketer

JULY 23, 2010

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The Effective Marketer

MAY 3, 2011

Marketers also need to work on their justifications and their business cases to make senior management understand why a technology can help the company especially when Facebook, Twitter, and other channels are still a mystery for most corporate executives. You can leave a response , or trackback from your own site. United States License.

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The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

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The Effective Marketer

MARCH 10, 2011

Jeff Ogden Find New Customers [link] Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! I know these companies well. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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SEPTEMBER 20, 2010

Best regards Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! One Response to The Opposite of Advertising Diego Silber says: September 20, 2010 at 9:13 am Thank you for mentioning Marca de Gol! United States License.

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The Effective Marketer

DECEMBER 8, 2009

This entry was posted on Tuesday, December 8th, 2009 at 12:05 pm and is filed under Marketing Training. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

AUGUST 5, 2010

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The Effective Marketer

OCTOBER 5, 2010

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NOVEMBER 30, 2009

This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Some food for thought. United States License.

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The Effective Marketer

NOVEMBER 16, 2009

This entry was posted on Monday, November 16th, 2009 at 8:00 am and is filed under Communication. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0 United States License.

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The Effective Marketer

APRIL 9, 2009

This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

JANUARY 3, 2009

This entry was posted on Saturday, January 3rd, 2009 at 10:11 am and is filed under Uncategorized. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

MAY 18, 2010

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The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy. Spreadsheets abound, and ideas flow. A great marketing plan is created! United States License.

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The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. Reply B2B Marketing Summit Shows Old Problems Persist « The Effective Marketer says: October 14, 2010 at 9:12 am [.]

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The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

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The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

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The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Happy salary negotiation! United States License.

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The Effective Marketer

NOVEMBER 4, 2009

This entry was posted on Wednesday, November 4th, 2009 at 8:15 am and is filed under Communication , Marketing Management , productivity. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

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The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. Suit over Gartner’s Magic Quadrant Big Marketing Ploy « The Effective Marketer says: November 6, 2009 at 12:10 pm [.] Stay tuned! You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

SEPTEMBER 27, 2010

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! I’ve already discussed the use of PowerPoint for website reviews and if you’re starting from scratch it not only provides you with a grate starting point but [.]

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The Effective Marketer

JULY 29, 2009

This entry was posted on Wednesday, July 29th, 2009 at 8:29 pm and is filed under Communication , Marketing Management , Marketing Strategy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

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The Effective Marketer

FEBRUARY 14, 2009

This entry was posted on Saturday, February 14th, 2009 at 12:19 pm and is filed under Decision Making , Marketing Planning , productivity. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Food for thought. United States License.

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