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Nine Social Media Marketing Stats You Can Use

Webbiquity

The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Social media ads are tied with sponsored posts among the most trusted channels by consumers when making a purchase decision.

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How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Everyone Wins But it also means something else.

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HubSpot Expands Its Services But Stays Focused on Small Business

Customer Experience Matrix

Summary: HubSpot has continued to grow its customer base and expand its product. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs. Of course, this competition was always implicit – few small businesses would have purchased HubSpot plus one of those products.

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if Salesforce.com likes what it sees, who knows where that will lead?

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Marketers are starting to play a strong role in defining the needs and in the selection process when it comes to purchasing marketing technology. United States License. United States License.

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Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Here’s a piece from 2009.) Web site management vendor SDL purchased Alterian last November and sales enablement vendor CallidusCloud bought LeadFormix in January. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. Some of that gobbling has already begun.

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Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. A Judge Will Decide. Stay tuned! One Response to Magic Quadrant or Magic Numbers?