The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JUNE 21, 2009

Earn attention: create something great and distribute it online to generate buzz Nobody cares about your products: they care about solving their problems Lose control: trying to control all your content will work against your attempts to get your ideas heard. Like Be the first to like this post. Thanks for doing the reviews.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JUNE 23, 2009

Class: Calls to Action and Landing Page Best Practices (CV101) Professor: Jeanne Hopkins, MECLABS, Marketing Experiments If you are not familiar with MarketingExperiments, than you should immediately bookmark their website: www.marketingexperiments.com. Rand’s presentation is engaging and full of great information.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Don’t Forget Your Company History The recent advent of the lost NASA tapes (they lost the original tapes from the Apollo 11 mission, the first Moon landing, then found out that they had all been erased) got me thinking.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

Customer Experience Matrix

FEBRUARY 12, 2009

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. The company’s marketing is tightly targeted at very small businesses (under 25 employees) but its marketing features are competitive with demand generation products aimed at much larger firms.

Pricing 120

Pricing Price Impressions Marketing Management 120

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

The Effective Marketer

JANUARY 13, 2009

Results from the email might point to improvements needed for the copy, the overall design, or even the landing page used. Look back and verify whether the deadlines for creating the email and scheduling/sending it out were met. Why the results were so good or bad? You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). Consider these advantages of email software: • Drive ROI faster.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Digilant

JANUARY 12, 2021

Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. However, most simply put, in 2009, we saw the first use of real-time-bidding (RTB). The high bidders’ creative is served, and the page is rendered. SaaS Enterprise Software Company Drives Engagement.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Customer Experience Matrix

JANUARY 31, 2010

Placing them all in the same product adds cost and complexity, which are not a software developer’s friends. For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. Interaction: You can measure this by tracking what visitors do after they get to a page. Google Analytics may be all the power you need.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

SWZD

AUGUST 5, 2019

“This whole marketing world probably started around 150 generations ago when people were sitting around campfires and painting drawings on cave walls in order to tell stories and share experiences. Headquartered in Waltham, MA and founded in 2009, Actifio provides an Enterprise Data-as-a-Service platform. Lead Generation.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

SugarCRM

MARCH 15, 2013

March 1, 2013 – SalesFUSION™ is the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform. SalesFUSION has been a leading marketing automation platform offering pre-integrated marketing automation for Dynamics CRM since 2009. Atlanta, GA. About SalesFUSION.

Enterprise Management 50

Enterprise Management Marketing Management Marketing Automation Services Promotion 50

Adobe Experience Cloud Blog

OCTOBER 4, 2010

We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between. Landing Page Testing – The Ultimate Guide To Test Statistics. 8 Ways The Internet Changed Software Marketing. Top 5 Challenges for B2B Demand Generation Marketers.

B2B Marketing 48

B2B Marketing B2B Thought Leadership Marketing Budget B2B 48

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Online Marketing Institute

NOVEMBER 8, 2010

Until next time – Axel Related Posts: The Shift from Art to Science in B2B Marketing The best ROMI calculators on the Web Website ROMI – Calculating your Marketing ROI online Tags: marketing ROI , ROMI This entry was posted on Tuesday, December 15th, 2009 at 1:05 pm and is filed under Blog Posts. Just the facts.Enjoy!

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Webbiquity

JANUARY 2, 2013

What’s the key to generating more inbound marketing leads? Social media may be good for 99 things, but lead generation ain’t one of them. 57% of companies say they generated sales through their blogs, and an identical share have closed business through LinkedIn. Companies with 101-200 web pages generate 2.5x

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I’m sure this post will generate its fair share of comments, outrage, and controversy.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

SEPTEMBER 14, 2010

Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

AUGUST 5, 2014

My Mom (Gillian) opened a marketing consultancy in 1980, helping small, local businesses in the Seattle area with things like business cards, logos, letterheads, yellow pages ads, and the like. We always wanted to build software so we transitioned over to creating software for marketers. I was sort of always in marketing.

Paid Content 28

Paid Content Work Management Marketing Management Paid Search Agency 28

Hubspot

OCTOBER 23, 2013

The Future of SEO - 2013 edition from HubSpot All-in-one Marketing Software. According to Google, 61% of mobile searchers who land on non-optimized site will immediately leave the site and return to Google to find one that is more readable. HubSpot uses responsive design for our website, landing page, and blog software).

Inbound Marketing 28

Inbound Marketing SEO Correlation Paid Search Agency 28

Hubspot

APRIL 17, 2013

Main Line Family Law reached a #1 rank for dozens of keywords, saw a 30% quarterly growth in web traffic, and because she used calls-to-action and landing pages to convert all that traffic, she saw a quarterly 30% lead growth, too. Help Scout is a B2B customer service software company founded in 2005 with seven full-time employees.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Customer Experience Matrix

JULY 28, 2009

I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Hubspot

OCTOBER 17, 2018

Do a full audit that determines your best sources of leads, traffic, and page views. Have you ever noticed that a certain landing page converts much high than another? It's an opportunity to duplicate that page for other campaigns and optimize for conversion. Figure out which channels are working for you.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Sprout Social

MARCH 30, 2023

Automation and technology streamlines execution Many digital out-of-home platforms and the software that powers them are automated, removing a number of challenges marketers face when planning, contracting and launching campaigns. Billboards were digitally altered on Street View to show the old ads.

Paid Search Agency 107

Paid Search Agency Marketing AI Work Management Ads 107

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Because when businesses aren't optimistic about demand, they don't invest in new software and other technologies. On the b2b side, most campaigns are aimed at generating leads rather than instant sales. Some of the key findings and observations from the report.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

ConvertKit

OCTOBER 20, 2021

” The truth is, a lot of widely successful and capable musicians feel compelled to share their skillset with the next generation of musicians. We even bring in a pro for some real-life tips—our friend Susan Palmer of Lead Cat Press , who has been teaching music lessons online since 2009. Video chat software.

Word of Mouth 127

Word of Mouth Fulfillment Peer-to-peer Internet Marketing 127

Single Grain

JUNE 5, 2019

Calls to action are the final stage in your sales letter, ad, blog post or landing page. This test generated a 90% increase in CTRs in just 3 weeks: Add “& Get Started” (make it urgent and immediate for the reader). Back in 2009, there was a lot of talk about the big orange button and how it was “the future of marketing.”.

Urgency Marketing 111

Urgency Marketing Work Management Landing Pages Marketing Management 111

Hubspot

FEBRUARY 10, 2012

In your privacy policy, make sure you clearly communicate how you use personal information, who you share it with, and whether you use cookies or tracking software. Provide a link to your privacy policy on or near your landing page forms and in email marketing messages. Remove questionable user-generated content.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100

Hubspot

APRIL 18, 2019

As a trailblazer in the cloud storage software arena, Dropbox launched in 2008 and introduced the world to the ease of keeping files in the cloud, rather than on a physical device. The service hit its million users milestone by April 2009 , doubled to two million only five months later, and to three million just two months after that.

Word of Mouth 98

Word of Mouth Paid Search Agency Companies Viral Marketing 98

Martech Advisor

MARCH 30, 2020

Once you lay the foundations, the book teaches you how to drive traffic to your website through landing pages, search marketing, social media, paid ads, and email marketing. Rabazinsky has worked with companies such as Holiday Inn and Universal Studios and has helped a startup generate over one million users and $1 million MRR.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Single Grain

APRIL 25, 2022

But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. When paired with an optimized post-click landing page , ads reach their full potential. PPC marketing lets you generate immediate leads, which is otherwise challenging via SEO or email marketing.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52