Martech

MAY 4, 2023

Recent Gartner research shows corporate leaders identify “fear of a recession” as their number one challenge to meet growth in 2023. Jocz wrote in 2009. The latest Gartner CX Management survey identified customer retention as the best strategy to simultaneously meet internal goals and customer expectations.

Peer-to-peer 21

Peer-to-peer Gartner B2B Work Management 21

Vidyard

JULY 4, 2019

Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation. Taking a once-frustrating process, mobile applications that allow for photo and video claim management have increased transparency while also significantly improving operational efficiencies.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

JULY 9, 2019

Video can help bridge the gap, bringing the human element back to trusted advisors’ work in the midst of digital transformation. Taking a once-frustrating process, mobile applications that allow for photo and video claim management have increased transparency while also significantly improving operational efficiencies.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

ViewPoint

SEPTEMBER 27, 2012

Prior to joining ITSMA in 1995, Dave held field marketing and sales positions with Oracle and Apple and started his career in 1984 as a market research analyst at The Ledgeway Group, now part of Gartner Group. He adds that ultimately marketing’s increased role can help lower the cost of sales.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

The ROI Guy

JANUARY 13, 2010

In Gartner's 2010 trends report, Daryl Plummer, managing vice president and chief Gartner fellow indicates that "For many organizations, the economic and budgetary challenges of 2009 drove important changes in the general governance of IT investment decisions, accelerating the trend toward greater accountability and transparency.

Marketing Management 40

Marketing Management Vendors Gartner Business 40

Ambal's Amusings

JANUARY 21, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. If marketers want to overcome this roadblock, they need to create programs to match their prospects’ needs at every stage of the buying process.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. These buyers seek diagnostic advice to help proactively uncover issues, recommend improvement roadmaps, quantify benefits and assure best value. Content is King? Content may indeed be king.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

However, solving this problem will be difficult for most teams, as sales remains inwardly focused on the traditional funnel based selling process, rather than having a keen understanding of how customers make decisions and actually buy - the buying lifecycle.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

OCTOBER 22, 2010

Given this reality, many marketing organizations are investing in sales enablement tools and processes to accelerate deal flow and maximize the productivity of their sales teams.” So how is the sales enablement role evolving within b2b vendors?

Sales Cycle 40

Sales Cycle Enterprise Management Marketing Management Buying Cycle 40

The ROI Guy

MAY 6, 2010

These new customer campaigns include tools to use early in the buying process – to help diagnose and assess customer issues, such as assessment tools for cloud computing, collaboration and virtualized desktops. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

OCTOBER 22, 2010

Generating Awareness In order to start the engagement process with prospects, awareness needs to be created. Finding ways to help buyers Fight Frugalnomics is essential to attracting attention and engaging frugal buyers. In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

At the same time, as buyers are becoming more empowered, sales professionals are seen by these buyers as less valuable in the decision making process, and as a result are being invited later and later in the buying cycle. The Death of a Salesman? The invitation often coming after key decisions have already been made.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Tune and refine the buying process. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. • Plan triggers that help nudge your prospects to take next steps.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Help Buyers Become Experts. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Talking about your products’ features won’t help with that.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Productivity benefits where there is not a direct automation or elimination of a process step or task 3. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. It is the natural progression in the market, and the signs are already showing up that we are approaching the climb up towards the “plateau of productivity&# as Gartner calls it. This is when it starts to be fun. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. But, fortunately there are some pretty sweet tools out there to help me find the right people to engage in conversation. Working on campaigns for several clients and its been a slow haul, especially for a new brand.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

The ROI Guy

DECEMBER 14, 2005

As well, personal productivity applications such as word processing, e-mail and messaging could be considered commodities. IT solutions are indeed evolving from basic infrastructure, through business process optimization and information management. Network servers, storage and printers have moved towards commoditization as well.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Martech Advisor

MARCH 30, 2020

We have compiled a list of the top ten books related to the various aspects of digital marketing to help you do that. Whether you intend to be a digital marketing generalist or specialize in a specific area, it certainly helps to understand the entire digital marketing ecosystem. Digital Marketing For Dummies.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Outgrow

SEPTEMBER 30, 2022

Is the new Google Helpful Content Update helpful at all? Dan has previously worked with clients like GBH (Boston’s NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. Saksham Sharda: And what are your views then on the new Google helpful content update? About our host: .

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Outgrow

AUGUST 18, 2022

And so being able to activate their social presence helped build the brand of SalesLoft, which was as much about building relationships, so we have a lot of great brand ambassadors. And we went through an entire process. And it took a while because it was a year-long process that we went through. And it was radical.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. By creating valuable content mapped to the needs they have throughout their buying process, you both win.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. Hope that helps! First – What are the objectives?

Social Media 157

Social Media Media Paid Content Work Management 157

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Brian Carroll's book Lead Generation for the Complex Sale. Kristina Halvorson's Content Strategy for the Web.

Work Management 100

Work Management Marketing Management Demand Generation Agencies Paid Search Agency 100

The ROI Guy

JULY 22, 2010

The ShoreTel TCO Tool helps customers model this complexity and compare TCO categories, considering both near and long term costs across multiple UC solutions, and providing a vital tool for buyers to make well-informed value-based purchase decisions.&# Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

MAY 3, 2010

To help readers who missed the series, I pulled all the posts together in order. In the end, you knew if you had briefings with Yankee Group, Gartner, Forrester, Jupiter and Meta Group, you had your bases covered. For them to be successful, we need to help them establish their voices in a blog.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

The ROI Guy

AUGUST 4, 2010

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Better competitive advantage was gained by helping the customer set the strategy and agenda, versus involvement later in decision process, such as responding to RFPs.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Let us examine one of the most important tools to engage buyers, white papers, and new best practices to help evolve this traditional medium into an effective selling machine. Noise is removed and education streamlined, helping to reduce sales cycles and drive more sales. Do White Papers Still Rule?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Martech Advisor

OCTOBER 14, 2019

Were the agents helpful in answering and convincing the customer that this was the best choice? Was it simple and self-explanatory or did the user need more help? If the customer needed help with the purchase process, how well and fast was assistance delivered? What is Customer Experience Management?;

Work Management 92

Work Management Marketing Management Design Examples 92