Online Marketing Institute

AUGUST 14, 2011

We do see a lot of ROI case examples come out of companies that have social close to the point of conversion, such as Bazaarvoice or other social commerce companies –but for those that are focused on conversion, it’s harder. Much of the challenge stems from the engagement mid funnel is often seperated from point of conversion.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

markempa

MAY 23, 2005

Dont for get your audience wants information that is relevant and meaningful. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. Dont for get your audience wants information that is relevant and meaningful. Dont waste their time with a sales pitch.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

NOVEMBER 18, 2005

The development of an effective e-mail program depends on how much you know about your target audience and how well you use that information to tailor a relevant message. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) The key is message relevance and program execution.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 13, 2007

See the above mind map for examples) 2. " Also, Jill Konrath has some great information on trigger events (geared for sales people) in her book Selling to Big Companies and her blog too. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

JUNE 7, 2005

During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy. For example, they learned that 4 SIC codes comprised their sweet spot not 20. For example, they learned that 4 SIC codes comprised their sweet spot not 20.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

FEBRUARY 10, 2010

.&# Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. Just a thought.

Social Media 127

Social Media Email Marketing Social Marketing Paid Search Agency 127

Convince & Convert

MAY 11, 2010

Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Those who lack the knowledge of providing useful information or how/what to provide? Answering questions in your niche works very well!

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Hubspot

APRIL 13, 2015

Since its inception in 2009, Houzz.com has quickly become a valuable tool to help home builders increase online exposure. For example, a Dallas home buyer in the market for a custom builder may want to see examples of unique exteriors on Houzz created by Dallas-area home builders. 2) Increase Reviews.

Lead Generation 28

Lead Generation Lead Scoring Lead Ranking Generation 28

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. link] [link] Natalie Stanczyk Great example of an online community: [link] [link] Russ Henneberry RT @jaybaer: An Online Community with a Purpose, and a Plan.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Hubspot

APRIL 18, 2019

Growth Strategy Examples. They just had to get the word out. The service hit its million users milestone by April 2009 , doubled to two million only five months later, and to three million just two months after that. Growth Strategy: Word-of-Mouth. Growth Strategy: Viral Loops. But they succeeded. The result?

Word of Mouth 100

Word of Mouth Paid Search Agency Companies Viral Marketing 100

Hubspot

OCTOBER 6, 2014

You might notice how many of these "new" words are actually just appropriated, meaning they are pre-existing words that are combined or given entirely new meanings. For example, "social network" became a word in the Oxford English Dictionary back in 1973, referring to the physical activity of networking in a social atmosphere.

Word of Mouth 28

Word of Mouth Ad Exchange Press Television marketing 28

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? We can now associate a tremendous amount of data to individuals.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JULY 21, 2010

Todd Defren and Dell have both shared excellent examples to build from. I hope Michael Lasky will take a look at your comments and provide some more insight – he’s the lawyer (I’m just the lowly marketer) and I have found him to be a fascinating source of information around these issues. All rights reserved.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. How you help buyers learn is both critical to their retention of the information and their ability to influence other project stakeholders. Then use a pertinent, real-world example to help your audience quickly grasp your solution's impact. By Joe Pulizzi and Newt Barrett. Reliability?

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses.

Paid Content 143

Paid Content Ad Building Brand Identity Branding 143

Convince & Convert

FEBRUARY 23, 2010

On Twitter for example, if you’re tweeting about your company’s new product, you’re engaged in a customer gain event. If there's a crisis, for example, they're going to be out there broadcasting their crisis management blogs but also reacting to customer issues. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JUNE 2, 2010

While the merits of this particular implementation of Facebook-fueled connectivity can be debated, it’s a good example of the increasing frequency and intensity of “friend&# involvement we’re going to see in the next 12-18 months. We sure as hell don’t lack for information at this point. 500+ TV channels.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Hubspot

FEBRUARY 10, 2012

How to Abide: Avoid using misleading, deceptive, or falsified information in your “From,” “To,” “Reply-To,” subject line, and routing information. With the recent examples of Google and Path, we've seen what happens with businesses when they're thought to have abused users' personal information.

Paid Content 28

Paid Content Privacy Policies Advertising Agencies Telemarketing 28

ConvertKit

OCTOBER 20, 2021

We even bring in a pro for some real-life tips—our friend Susan Palmer of Lead Cat Press , who has been teaching music lessons online since 2009. For example, you can have a webcam trained on your face while you’re speaking with your student, and another overhead webcam that shows your fingers at the piano. Word of mouth.

Word of Mouth 127

Word of Mouth Fulfillment Peer-to-peer Internet Marketing 127

Convince & Convert

SEPTEMBER 21, 2010

Thanks for providing information that is not just general chat on the subject.-= Thanks for providing information that is not just general chat on the subject.-= I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 3, 2010

.&# Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. I can't think of many examples of that type of guts on the player side.

Social Media 156

Social Media Media PR Webinar Metrics 156

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle. We are a good example of a media outsider coming in with some fresh thought and making a splash. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The Customer

MARCH 12, 2021

To this end, the insights inform a variety of marketing functions – from big-picture branding to the subject line in an email marketing campaign. Sharing referral code, word of mouth). Whether you look at the old school ACP funnel or the new school AARRR funnel, consumer behavior informs each of the stages.

Word of Mouth 52

Word of Mouth Outgrow Digital Marketing Funnels Acquisitions 52

Convince & Convert

MARCH 23, 2010

You should know if first-time visitors are disproportionately likely to visit your Ebook page, for example. Example: Subscribe to our RSS Feed cos next weeks post will be just like this one – but TWICE as awesome. So much more can come to a blog when it is more than just giving information. they were like strangers.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 13, 2010

The larger screen size is great for an information-based app like this one). Their support, open ears, and ability to lead by example. There are many more examples, but you get my point. There are many more examples, but you get my point. link] jaybaer Excellent example. I also recommend it on the iPad.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

SEPTEMBER 20, 2010

For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). For example @shitmydadsays (0 engagement account) – @jetblue and @groupon (low level engagement). link] Jeff Jacobs Informative piece from @jaybaer today: 7 surprising statistics about Twitter in America.

Social Media 159

Social Media Media Stats Statistics 159

Webbiquity

JULY 26, 2010

CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). B2B Internet Marketing Strategies ( Amazon Viral Marketing Plan Aggregator Pricing Examples Strategy Personalization Measure Ads ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

markempa

MARCH 2, 2007

For example, ask most executives and marketers what sales people need and they will say, "more leads." For example, ask most executives and marketers what sales people need and they will say, "more leads." Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Microsoft RSVP.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 21, 2010

Integrating Email and Social Media with Flowtown 7 Ingredients in the Perfect Twitter Profile Content Lessons Learned A few patterns become instantly clear when I look at this information: Time matters, but not in a consistent way. Of the top 10 posts, only number 4 and number 10 are semi-recent. Thanks for this research. All rights reserved.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

SEPTEMBER 21, 2010

• On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Second – Are there any special types of information you’ll need? What I mean is that California for example always shows up with the most posts.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 18, 2010

Better question: How do we share the clients knowledge to inform and engage consumers? Hope everyone is having a great day! RyanShell Adam Jay This is one of those posts that made me feel sh*t when I saw the headline but GREAT by the time I had finished reading. All rights reserved.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. Are Gardening Forums social media?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

SEPTEMBER 8, 2010

By way of example, here’s a search for “Snapple&# on MySpace and Facebook. On Myspace, it’s always been difficult to find information about your friends b/c each profile is so different. link] Cassie Rice Totally agree! The UI is easy to understand right away in both places. All rights reserved.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Online Marketing Institute

OCTOBER 1, 2010

While the corporate website is still key for factual product information, it’s safe to assume that consumers will continue to lean on each other to make decisions –not listen to the bombardment of marketese. This, could, overtime go away as we’re seeing Facebook snuggle up to payment systems like Paypal in recent quarters.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

AUGUST 31, 2010

The information exchange is asynchronous. Conversations require iteration and modifications as new information is digested. At Holman for example, the majority of our social media conversations are based on helping people who are moving. Watson—come here—I want to see you.&# All rights reserved.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116