Ardath Albee's book eMarketing Strategies for the Complex Sale. B2B Lead Generation Benchmark Study 2009. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. That’s exactly what one of my B2B sales lead consulting clients, GlobalSpec (an online media company serving the industrial marketplace) did. B2B Lead Generation Benchmark Study 2009. Think quickly. Blogs. MORE >>

Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing. Online accounted for 7% of the B2B marketing mix in 2008. Source ). Source ). Source ). MORE >>

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? And 73% of U.S. MORE >>

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year. General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. Social Media and C-Level Executives. MORE >>

xecs and Social Media - Why They Love It, Why They Fear It - by @mashable Mashable provides some quick highlights from eMarketer's new report. The good - 81% "saw social media as being useful for both brand-building and enhancing customer or client relationships." Straw Man Arguments to Take a Pass on Social Media - by @ConversationAge Trying to convince someone to give social media a go? Hope everyone in the US enjoyed their short work week. Have a great weekend! Interesting research tool. Good stuff. MORE >>