2009, Demand and RSS - B2B Marketing Zone

Genoo and Act-On Software Add Social Marketing Features

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. Genoo , which offers a solid demand generation system for a rock-bottom $199/month, has placed a particular focus on capturing contact information from social interactions.

Act-On

Act-On Marketing Management Marketing Automation Services Features

B2B Email Design – Gallery 2 « The Effective Marketer

The Effective Marketer

MARCH 17, 2010

What I Don’t Like: Copy is a bit too short… I did register for the webinar and missed it but it could have a bit more copy enticing me to go on and watch it on demand. You can follow any responses to this entry through the RSS 2.0 Right side bar with useful links related to the webinar. Big blue lead in. United States License.

Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Management Design

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. Yes, too many people think curation is nothing but copy & paste or adding a RSS feed to their site.

Curation

Curation RSS Web 2.0 Content Marketing

inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. You can follow any responses to this entry through the RSS 2.0

Inbound Marketing

Inbound Marketing Training Planning Work Management

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

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Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

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Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

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Social Media

Social Media Social Marketing B2B Marketing Web 2.0

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

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Optimization

Optimization Web 2.0 Planning Buying Cycle

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

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Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

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Business Blogging

Business Blogging Optimization Web 2.0 Business

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The first study done by AWeber (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

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B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

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Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The focus here is definitely on quantity.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

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Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

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Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

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CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

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Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

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Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

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Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. With a majority of marketing efforts going digital, that means even more content is needed.

Planning

Planning B2B Marketing Emarketing B2B

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. According to a study done by Professor John A.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

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Sales Management

Sales Management Pricing Price Marketing Websites

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

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Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Building a ROMI Calculator

Online Marketing Institute

NOVEMBER 8, 2010

Until next time – Axel Related Posts: The Shift from Art to Science in B2B Marketing The best ROMI calculators on the Web Website ROMI – Calculating your Marketing ROI online Tags: marketing ROI , ROMI This entry was posted on Tuesday, December 15th, 2009 at 1:05 pm and is filed under Blog Posts. Just the facts.Enjoy! 105 queries.

ROMI

ROMI Ad Building Marketing Automation Services Privacy Policies

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

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B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

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B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

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Rules

Rules Marketing Websites Web 2.0 Buying Cycle

2 Mistakes that Cause Content Syndication to Fail

Online Marketing Institute

NOVEMBER 4, 2010

Put the right lead follow-up processes in place, and only then will content syndication be a successful part of your demand generation mix. Follow any comments here with the RSS feed for this post. RSS Feed Click Here to receive new posts instantly via RSS. Bookmark the permalink. You are free to unsubscribe at any time.

Demand Generation Agencies

Demand Generation Agencies Paid Search Agency RSS Paper

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

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Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

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Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

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Features

Features Web 2.0 Planning Work Management

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

NOVEMBER 16, 2008

Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions.

Lead Ranking

Lead Ranking Top of Funnel RSS Lead Nurturing

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

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Buying Cycle

Buying Cycle Buy Work Management Marketing Management

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

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Web 2.0

Web 2.0 Buying Cycle B2B Blogger

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

AUGUST 17, 2007

Invite people to attend events such as: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on demand events. Be sure to give your audience a way to subscribe to get updates either via RSS or via email. What can you do online?

Lead Nurturing

Lead Nurturing Lead Generation Tactics Lead Scoring

Genoo and Act-On Software Add Social Marketing Features

B2B Email Design – Gallery 2 « The Effective Marketer

Trending Sources

Is Content Curation an Easy Way for Content Marketers to Do More.

inbound marketing training for free

A Blogging Style to Call Your Own

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

101 Tips from 50 Small Business Bloggers

The Twofold Benefit of Optimizing Marketing Content

Generating More “Educated Leads” on a Small Budget

Business Value of Social Networking

Optimizing Your WordPress Business Blog

Social Media with Email Marketing – is it the Super Combo?

Top 10 Clichés to Avoid in B2B Marketing Content

The Role of B2B Marketing is Shifting from Lead Generation to.

B2B Lead Generation Using a Business Blog

Creating Relevant B2B Marketing Content: Walk the Talk

Don't Count on Marketing Automation to Solve All Your Lead.

Focus on Content in B2B Marketing

Successful Industrial Websites Require Part DiY and Part.

Deconstructing the Four Stages of the Industrial Buy Cycle

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Using Content to Move Prospects Forward in the Sales Cycle

Are You Creating Irresistible Offers with Your Email Marketing?

7 “Rs” for B2B Marketing Content Planning

How Relevant Marketing Content Helps B2B Branding

Variety of Content is the Key in the Early Stages of the.

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

High-Performance Email Marketing for Attracting and Engaging.

Content Auditing and Mapping it to the Industrial Buy Cycle

Building a ROMI Calculator

Industrial and B2B Customer Engagement Simplified

The Disconnect Between B2B Content Marketing and Customer Engagement

Content Creation Made Easy

The 6 essential rules of a website redesign – Ignore them at your.

2 Mistakes that Cause Content Syndication to Fail

How to Make Your Business Blog Be All It Can Be

5 Things Industrial Marketers Must Do to Attract Engineers and.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Translate Features into Benefits if You Want Your Marketing.

The Recession is Here - Time to Become an Eco-Marketer

Shortening the Industrial Buy Cycle in 5 Simple Steps

How to Use a B2B Blog to Win Customers and Influence Prospects

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

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