Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Ambal's Amusings

JULY 22, 2010

Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. An example of a tactical objective: Post to Twitter, a minimum of two tweets, three times per day with a collaboration focus.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well.

Social Media 115

Social Media SEO Marketing Websites PR 115

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Hinge Marketing

JULY 25, 2014

If your last press release or blog post was uploaded in 2009, it’s time for something new! If you don’t have this free tool, than you are missing out on an opportunity to learn more about your customers and their behaviors on your website. Video blog posts are popular for professional services firms to use.

CMS Development 48

CMS Development Marketing Websites Work Management Marketing Management 48

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. My take: Sharpen your listening skills.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

SEPTEMBER 3, 2010

The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers. They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. Post this on Diigo.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Industrial Marketing Today

JANUARY 26, 2010

Is it so outdated that you avoid sending prospects and customers to your site? It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 14, 2010

How do you shift the focus from you or your company to your prospects and customers? Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 3, 2010

You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. Are you pre-selling a product or service? How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. For example, segment your products and services by application and/or industry. Those are my five top lessons for industrial marketing to attract engineers and turn them into loyal customers. What’s on your list that’s not on here?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

We already have lots of brochures and data sheets to give to our prospects and customers. Figure out what the pressing issues are, what motivates them to act now rather than later and then write in a voice that addresses their concerns. There’s nothing new we can say on our website.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

DECEMBER 1, 2010

Using social media to build event attendance Most larger events have their own web site and most smaller events have a least a landing page with registration (and hopefully those include social sharing functionality), but very few take advantage of the event capabilities of several social media channels or services.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Hubspot

APRIL 1, 2018

When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? What solution does your product or service provide? Big brands are often hard-pressed to do something ground-breaking when they're already so big. Remind your customers how much you care that they care.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

readwrite

MARCH 8, 2010

The self-described “Twitter-based social deals search engine site” does precisely that – it finds tweets about deals and coupons through a custom search algorithm and then allows its users to upvote or downvote the deals on its site. In 2009, Dell made more than $6.5 In 2009, Dell made more than $6.5

Digg 40

Digg RSS Aggregators CAN-SPAM 40

Industrial Marketing Today

SEPTEMBER 27, 2010

The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are). Today’s B2B salesperson must bridge the gap from the experience of others to the specific and unique needs and priorities of the customer.

Social Media 60

Social Media Social Marketing Media Planning 60

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Hubspot

OCTOBER 18, 2018

1456: The Gutenberg Press publishes the first book ever: the Bible. 1800s: The Penny Press arrives in the U.S., 2000s: Social media sites like Facebook and Twitter emerge, as does blogging. 2000s: Social media sites like Facebook and Twitter emerge, as does blogging. Here are some highlights. Amazon releases Kindle.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Blog Writing on the Web Twitter patsiblogsquad. Talk about it on Twitter, FB or LinkedIn. " Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

MARCH 24, 2010

This is where the human connection is made… at the point where the company connects with its customers in a meaningful way. These are the folks that have the knowledge and experience that the market is looking for. Posting tweet.

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Adobe Experience Cloud Blog

APRIL 1, 2011

How do we get the busy executive to attend, the person who barely has enough time to get through their most pressing daily tasks? Additionally, consider allowing registrants to send questions to the speaker in advance, e.g. on Twitter or via a central email address. In 2009, it was the Kindle. Call attendees to remind them.

Webinar Metrics 48

Webinar Metrics Peer-to-peer B2B Thought Leadership Marketo 48

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Adobe Experience Cloud Blog

SEPTEMBER 17, 2009

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. It’s your job to be where customers and prospects want you to be.

Conference 48

Conference Marketing Management Paid Search Agency Landing Pages 48

Convince & Convert

JULY 21, 2010

You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. Have you read the Terms link provided by Facebook, Twitter or YouTube? Freedom of the Press/Media – Should you feel obligated to cite sources if asked for it? Read the fine print. Keep it in compliance. The Lawyers R Coming.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. 8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today. by HubSpot. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Hubspot

SEPTEMBER 8, 2011

Using location based services to build a loyalty program. Point-of-purchase and location based services. What kinds of businesses should use location based services. But in 2009, Foursquare launched with an eye toward utilizing location based tools for marketing and business. Adopting Location Based Marketing Services. "I

Rules 28

Rules Campaigns Work Management Marketing Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JULY 31, 2012

2009 Eddie and Ozzie Awards Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Thanks for sharing. Im Jay Baer.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Paul Gillin

AUGUST 9, 2012

The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte. Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50