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6 Outdated SEO Tactics to Avoid At All Costs

Zoominfo

Content farming is the strategy of employing multiple freelancers at a low cost, in an effort to generate mass amounts of highly targeted content. This update emphasizes the aspects of a website that drive authority, like high-quality backlinks and mobile-friendly, long-form content over high-volume, low-cost content tactics.

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User-Generated Content: How to Use It for Good and Avoid a PR Crisis

Contently

Here’s an example of when it’s bad: United Breaks Guitars is a song and music video that musician Dave Carroll created in 2009 after United Airlines damaged his guitar during a flight. After failing to receive satisfaction from the airline, Dave wrote and recorded a song about his experience and posted it on YouTube.

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When I Couldn’t Find Marketing Outlets to Elevate My Brand, I Created My Own

Buffer

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. which helped us cover event costs while making sure that they are accessible to those who want to attend. We used Eventbrite to sell tickets for our events on a sliding scale basis (and still do!),

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How to Fail at Social Media

The Effective Marketer

An interesting post on Why So Many Companies Suck at Social Media brings in some good insights and compares the now famous Old Spice youtube campaign with copycats like Cisco and Brigham Young University. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

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Video for Financial Services: Banking and Beyond

Vidyard

YouTube is one of the main places, if not the first, people look for “how to” information on a new product. WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone.

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Social Media's Next Victim?

The Effective Marketer

And now with social media, there’s no telling who will be the next United to see its market cap hurt because of a blog post or youtube video. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. What stories or lessons learned do you have to share? United States License.

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11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

Google has been vocal about many aspects of how its algorithm works, with regularly updated documentation, Youtube videos, blog posts, tweets, and more. Often, “short tail” keywords provide more cost-effective ranking opportunities, depending on how competitive they are. The Google Algorithm Is a Complete Mystery. Google Hates Pop-Ups.