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3 Examples of B2B Marketing Campaigns That Made Headlines

Launch Marketing

Be sure to focus on what your customers are interested in, even outside of your product – whether it’s fun cultural references or more traditional content like video documentation and case studies. In 2009, Adobe acquired the marketing analytics company Omniture. This is a great example of content marketing done well.

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7 Books That Will Help You Develop More Empathy

Hubspot

Siegel (2009). In his engaging book, Dr. Daniel Siegel uses interactive examples and case studies from his clinical practice to teach you how to observe the inner-workings of your mind, allowing you to understand why we think, feel, and act the way we do, and how you can literally rewire your brain. 7) Empathy.

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ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

He's written hundreds of white papers and case studies for big-name clients like Autodesk, IBM, and Oracle. Tips on writing white papers as tips Tips rule in magazines, books, and the Web. More recently, Eccolo Media published the B2B Technology Collateral Survey Report in September 2009. ” Stephanie Tilton's Bio.

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B2B Marketing | Business to Business Marketing Information Portal

Online Marketing Institute

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! I thank BearingPoint for the opportunity to do some of these incredible things and wish them only the best for the future!

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? BTW, it recently won BtoB Magazine’s BtoB Social Media Awards 2010 in the blog category. How do you shift the focus from you or your company to your prospects and customers?

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American Business Media - Research & Marketing

Online Marketing Institute

Bringing the business media opportunity to life for marketers, advertisers and media planners/buyers, each issue contains industry data, research and case studies that document the power and effectiveness of business media as advertising and marketing vehicles.