Martech Advisor

AUGUST 20, 2019

70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. Hence marketers must create experiences that are engaging and can win customers’ loyalty and trust. Marketing can no longer operate in silos and needs to work in collaboration with teams across business verticals.

CMO 46

CMO Positioning SWOT Work Management 46

ClearVoice

MARCH 7, 2020

The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. Twitter – Launched in 2006, Twitter is considered a microblogging social networking platform because of its 280-character limit restriction, which is ideal for real-time updates around the world.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. According to a study done by Professor John A.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

SEPTEMBER 11, 2011

And Twitter, which “ranks&# tweets to determine trending topics. The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. Influence Measures Help Business Create Order From Chaos. Facebook, which “ranks&# status updates via EdgeRank.

Social Media 159

Social Media Database Marketing Television marketing CRM 159

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Awareness, Sales, or Loyalty? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 7, 2010

The faux testimonials on the back of the book are priceless, including: “This book is the greatest business book in the world, besides mine.&# - Author who only gives testimonials for people who give him one in return Stratten’s rant against direct marketing – “People still teach courses on how to cold-call better!

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Martech Advisor

DECEMBER 6, 2019

Simply put, CLV is a projection for what each customer is worth to a business. This is because CLV enables businesses to plan their customer acquisition and retention strategy in such a way that the cost of acquiring/retaining a customer is less than the lifetime monetary value of the customer. The 4 Key Benefits. Win-win and how!

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. It’s not hard, it’s complicated. It’s about humanization. Bravo, man. Keep at it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. However — and this came up frequently at the recent Social Media AZ event — in B2B applications, they haven’t been as useful because people still often use a different e-mail address for personal and business use. link] Ian Greenleigh Great post, Kevin.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? You’re thinking that I’m crazy.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Hubspot

SEPTEMBER 8, 2011

Tips on adopting location based marketing in your business. Using location based services to build a loyalty program. What kinds of businesses should use location based services. There were some legs to it, but you couldn't quite see the business use.". People started to realize that you can check into businesses.

Rules 28

Rules Campaigns Work Management Marketing Management 28

Convince & Convert

MAY 5, 2010

From a business standpoint, it’s brilliant. Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 6, 2010

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. link] [link] WebPro360 And, it's not just about businesses 'tooting' their own horn.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

JULY 14, 2010

Putting social media in the context of the strategy and business outcomes is absolutely essential to increasing uptake. The challenges and chances of facebook, twitter, YouTube et. For a lot our non-tech-savvy business men it's never the less good to keep things very easy. Thanks, Mike! These are your follower number.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. The more you can understand about the person on the other end of the phone, the higher the likelihood of a positive business outcome.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

JULY 28, 2010

for most business travelers, it’s also incredibly helpful. My business today has assembled an array of expertise and networked with people and businesses so I can offer help in all areas of marketing and advertising. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Hubspot

AUGUST 5, 2010

His debut album, My World , was the highest grossing debut by any artist in 2009 and he is the first artist in history to have seven songs from his debut album reach the “Billboard Hot 100.” At that point, Justin opened a Twitter account and spent over a year interacting with fans and uploading more homemade videos to YouTube.

Social Media 28

Social Media Social Marketing Media Youtube 28

Convince & Convert

APRIL 15, 2010

But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level. Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. A well deserved honor.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Online Marketing Institute

MARCH 13, 2011

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

APRIL 13, 2010

The app addresses a huge array of business and communication circumstances, including videos and a nifty tip of the day. I think that most people can look at their own relationships in business, employment, family and friends and see the same patterns. (I All of us have influences. I know I can.)

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Martech Advisor

MARCH 30, 2020

It then delves into content marketing, business blogging, and provides 57 blog post ideas. In this section, we’ll cover books that get into the deeper aspects of marketing, such as customer loyalty, data-driven marketing, and AI marketing. The Effortless Experience: Conquering the New Battleground for Customer Loyalty.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Hubspot

OCTOBER 18, 2018

2000s: Social media sites like Facebook and Twitter emerge, as does blogging. 2009: Self-published titles surge to double the amount of traditionally published titles. Consider this a business plan for your book — a document that includes what you’d write about, why it would sell well, any competing manuscripts, and more. (If

Paid Search Agency 75

Paid Search Agency Custom Publishing Work Management Budget Programs 75

Hubspot

FEBRUARY 20, 2015

Whether you agree or not, it''s interesting to look at the way businesses market to the consumers who follow them. Today, 39% of food companies manufacture gluten-free products, up from only 15% in 2009, according to Mintel. At its core, the vegan diet is value-based -- which is a recipe for loyalty- and community-building.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Convince & Convert

APRIL 14, 2010

Tami [link] Tami Hello jay, Great points and not just for Social Media but for doing business in general! I wish more twitter users understood this. I wish more twitter users understood this. Tami loritwilliams Great post! They monitor SM and help customers and noncustomers alike. link] jaybaer Thanks Jordy.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

WebMarketCentral

FEBRUARY 27, 2009

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.” Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? B2B Social Media: Why Do Business Professionals Use Social Media? Why Use Twitter, Facebook & LinkedIn for Content Marketing? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

AUGUST 29, 2019

As a small- and medium-sized business owner, you are always looking for ways to reach your ideal customers. There are several strategies that you can apply to market your business, but it is always recommended that you follow industry leaders to understand the marketing strategies that have worked for them, rather than reinvent the wheel.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” Jay : I’m pretty sure you guys have never tried to buy Twitter, so there’s that.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Industrial Marketing Today

JULY 1, 2010

If your sales team can just get these two basics right, it can boost its share of a customer’s business by an average of 8% to 15%. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. These findings were consistent across most B2B industries with complex, multi-touch buying processes.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

FEBRUARY 14, 2012

More companies are using Facebook, Twitter, LinkedIn, YouTube, downloadable mobile apps, texting and Foursquare.”. Pinterest, the virtual social pin board for themed images and interests, is currently ranked 5 th for driving traffic referrals, behind Facebook, You Tube, Twitter and Yahoo. Word Killer Number One: Pinterest.

Lead Scoring 130

Lead Scoring Lead Ranking Paid Search Agency Thought Leadership 130

The Customer

AUGUST 30, 2019

Business Insider ran an article last year about how “Stores ‘bludgeon’ their customers ‘to death’ with emails.” As someone on Twitter put it last summer, “glossier needs to cool it w the spam. Also, more people use email than use Facebook and Twitter combined. Brand emails can be controversial.

Brand Identity 52

Brand Identity Branding Work Management CAN-SPAM 52

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online. Stuff gets built. You don’t know what’s going to work.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120