Chris Koch

APRIL 3, 2014

Liverpool FC maintains 17 local language Twitter accounts. Loyalty programs. Sales of family season ticket plans increased from fewer than 500 in 2009 to more than 7,500 in 2012. Some teams have set up “war rooms” to monitor fan sentiment and weigh in when appropriate.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Martech Advisor

AUGUST 20, 2019

70% of Fortune 500 companies have a CMO, down from 74% in 2009, according to executive search firm, Spencer Stuart. Hence marketers must create experiences that are engaging and can win customers’ loyalty and trust. Tell us on Twitter or LinkedIn or Facebook ; we’re always listening!

CMO 46

CMO Positioning SWOT Work Management 46

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

DivvyHQ

OCTOBER 3, 2018

The 2009 edition was widely acclaimed by content strategists everywhere. Jay Acunzo, Founder of Unthinkable Media (via Twitter). Permission Marketing” gives content leaders a guidepost for making strategic decisions designed to build trust and loyalty. It blows all other books on culture right out of the water.”. Positioning.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

SEPTEMBER 11, 2011

And Twitter, which “ranks&# tweets to determine trending topics. The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. Why do you think billions are invested every year in loyalty programs (tiered treatment) and credit scores (tiered treatment)?

Social Media 159

Social Media Database Marketing Television marketing CRM 159

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Awareness, Sales, or Loyalty? includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

ClearVoice

MARCH 7, 2020

The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. Twitter – Launched in 2006, Twitter is considered a microblogging social networking platform because of its 280-character limit restriction, which is ideal for real-time updates around the world.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Industrial Marketing Today

MAY 21, 2010

Whatever you decide, stick to it because consistency is very important in setting expectations and loyalty with your target audience. Try to post new material at least twice a week and more often initially. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Martech Advisor

DECEMBER 6, 2019

For example, did you know that Facebook turned profitable in 2009? This strategy was later followed by WhatsApp, Twitter, Amazon and is the mainstay of well-funded startups. This, for example, could be either on similar dates of subscriptions or creating a loyalty program or even types of subscription plans, etc.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? Go onto Twitter and talk @ people.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Hubspot

SEPTEMBER 8, 2011

Using location based services to build a loyalty program. But in 2009, Foursquare launched with an eye toward utilizing location based tools for marketing and business. If you make an error, you won't get as much backlash as if you were just starting out with Twitter or Facebook. Point-of-purchase and location based services.

Rules 28

Rules Campaigns Work Management Marketing Management 28

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. How can I help you?

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Hubspot

AUGUST 5, 2010

His debut album, My World , was the highest grossing debut by any artist in 2009 and he is the first artist in history to have seven songs from his debut album reach the “Billboard Hot 100.” At that point, Justin opened a Twitter account and spent over a year interacting with fans and uploading more homemade videos to YouTube.

Social Media 28

Social Media Social Marketing Media Youtube 28

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Convince & Convert

JULY 14, 2010

" /by Mike Cassidy [link] [link] Scott Carson RT @smallbiztwit: Social Media is the Servant of Strategy Not the Master [link] [link] Mark Moreno Mike, I am not a jump on the bandwagon guy who comments just to add Twitter followers. The challenges and chances of facebook, twitter, YouTube et. These are your follower number.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. If they are social media savvy, you can follow up via Twitter direct message. It’s in our DNA. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Online Marketing Institute

MARCH 13, 2011

www.avidian.com Clear Service-CRM Suite End-to-end web-based CRM,Billing, Sales, Document Mgmt,E-Marketing and Member Mgmt www.clearservice.com Technorati Blog Top Sites Technology blogs Awards Online MBA Rankings © 2009 CRM Mastery e-Journal| Get Customized with IDW Publishing Thesis DIYthemes. 6) ERP (17) Internet Cust. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Martech Advisor

MARCH 30, 2020

In this section, we’ll cover books that get into the deeper aspects of marketing, such as customer loyalty, data-driven marketing, and AI marketing. The Effortless Experience: Conquering the New Battleground for Customer Loyalty. Tell us on LinkedIn , Twitter , or Facebook. In Web Analytics 2.0, Happy reading!

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Hubspot

OCTOBER 18, 2018

2000s: Social media sites like Facebook and Twitter emerge, as does blogging. 2009: Self-published titles surge to double the amount of traditionally published titles. Loyalty is an incredibly strong motivator for books sales. Since more people can consume news for less (versus just the rich), letters to the editor increase.

Paid Search Agency 73

Paid Search Agency Custom Publishing Work Management Budget Programs 73

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. You've just written the recipe for Twitter success, too. link] jaybaer Brilliant!

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Hubspot

FEBRUARY 20, 2015

Today, 39% of food companies manufacture gluten-free products, up from only 15% in 2009, according to Mintel. At its core, the vegan diet is value-based -- which is a recipe for loyalty- and community-building. Facebook, Twitter, and Pinterest are great places for marketers of vegan products to publish content.

Marketing Strategy 28

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 28

Convince & Convert

APRIL 14, 2010

I wish more twitter users understood this. I wish more twitter users understood this. And with the new ads on Twitter being placed largely based on response rates, I'm afraid we're going to see “my coupon is better than your coupon.&# [link] jaybaer I agree. Best rule for Twitter is the 8×1.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

WebMarketCentral

FEBRUARY 27, 2009

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. This panel will dispel the misperception that social media can’t be applied in the B2B arena by illustrating how tools like Twitter and blogs can be applied to monitor, communicate and engage audiences.” Louis Park, Minn. from 8 a.m.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

Conversica

SEPTEMBER 21, 2022

We believe the Forrester results demonstrate Conversica’s growth momentum serving B2B marketers—a space we entered in early 2020 leveraging our flagship success in B2B sales starting with the first AI-based sales digital assistant product launched in 2009. throughout the customer journey lifecycle. Conversica Media Contacts. 415) 989-9000.

B2B Sales 40

B2B Sales B2B Marketing Conversion Forrester 40

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Single Grain

AUGUST 29, 2019

6) Amazon's Loyalty Program Is One of the Best. One of the inventive ways that Amazon has been growing tremendously is by leveraging the power of Amazon Prime, which is one of the best customer loyalty programs in the market today. A business' need for loyalty has been changing. million followers on Twitter.

SMB 83

SMB Paid Content Marketing Strategy Marketing & Strategy 83

Convince & Convert

APRIL 5, 2012

I said, “Yeah, they had some interesting YouTube videos and a Twitter program, but maybe the $10 million in paid television commercials that preceded that may have had something to do with the success of that program.” Jay : I’m pretty sure you guys have never tried to buy Twitter, so there’s that.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Industrial Marketing Today

JULY 1, 2010

In their research report Replicating the New High Performer, they point out that 53% of the contribution to “customer loyalty&# is “sales experience&# (ie rep offers valuable market perspectives, rep helps me avoid land mines, rep educates me on new issues and outcomes etc).

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. How can I help you?

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128