Industrial Marketing Today

MAY 7, 2010

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

markempa

NOVEMBER 15, 2005

Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends. Since marketing and sales are iterative, dashboards are best used to help you understand your baseline ROI metrics and spot trends. They should not be used as a command and control system.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

JULY 13, 2006

B2B trends seem to be leaning in the direction of podcasting as another marketing channel according to Podcast Alley a. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

MAY 20, 2005

Secondly, experts - stay experts - by continually updating their knowledge of industry trends, information, key players, tools and ideas. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 They are still more likely to favor someone who has shown an interest in them and given them value.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

Thought leaders often do the following things; they write, speak, do research, analyze trends, and openly share insightful ideas with people (regardless of their timing to buy). Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

The ROI Guy

FEBRUARY 15, 2011

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 10, 2011

Although Forrester was predicting 8-9% IT budget growth earlier in the year, its latest survey of 2,800 global CIOs and other IT decision-makers, revealed that their predictions, as were others, were overly optimistic, with the vast majority of respondents indicating that their budgets remained the same in 2010 as they were in 2009.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 20, 2011

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

SMB 40

SMB ROI Marketing Budget Work Management 40

The ROI Guy

NOVEMBER 4, 2010

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 23, 2010

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

DECEMBER 9, 2010

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Alinean recognized by BtoB Magazine’s as one of To. Time to upgrade that aging SAN?

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 14, 2011

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. Time to upgrade that aging SAN?

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

MAY 6, 2010

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

OCTOBER 22, 2010

In researching technology buyer trends, it is important to know how technology buyers become aware in new solutions. This trend is called Frugalnomics and represents a fundamental and permanent shift in buyer sentiment. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 17, 2011

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

DECEMBER 6, 2010

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Anything Goes Marketing

MAY 17, 2009

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. kdewitte27 : # sds09 trend in channel demand gen strategy: let the partner create his leads and have the vendor support them with the right tools. chadhorenfeldt Tweet This!

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 4, 2007

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

DECEMBER 14, 2005

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Ambal's Amusings

AUGUST 27, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B Lead Generation Benchmark Study 2009. B2B Lead Generation Benchmark Study 2009. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The ROI Guy

JULY 22, 2010

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. How to Break Free of the Pack?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 10, 2010

The good news is that the second half of 2010, projections are in line with Gartner’s survey in the fourth quarter of 2009 when CIOs reported IT budgets would increase, on average, by only 1.3%, and spending outlooks are more positive than earlier surveys. for 2009, showing that a spending recovery is in place, but marginally.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 16, 2010

April 2009 Sales Enablement: Measuring its Impact. Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. SiriusDecisions Perspectives. Posted by Tom Pisello at 8:13 AM Email This BlogThis!

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

SEPTEMBER 17, 2010

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

AUGUST 5, 2010

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 9, 2010

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 4, 2010

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 28, 2010

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

NOVEMBER 8, 2006

Alinean recognized by BtoB Magazine’s as one of To. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40