The Effective Marketer

AUGUST 30, 2010

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! While I still struggle to write good content, I did find some useful resources online that I hope will also help you out.

Work Management 100

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The Effective Marketer

FEBRUARY 15, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com discussed why you shouldn’t copy other companies just because they were successful at what they do.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication. You can follow any responses to this entry through the RSS 2.0

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markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. To help you get started, I’ve put together a simple spreadsheet (with example data). Be sure to give your audience a way to subscribe to get updates either via RSS or via email. But trust me its worth it.

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Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Others recommend writing about things that you are knowledgeable about.

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The Effective Marketer

JANUARY 25, 2009

For example: Meeting to discuss campaign goals and strategy: this meeting should require attendees to be prepared beforehand by knowing the target market the campaign will focus on, reading results from similar campaigns or from campaigns targeting the same market, and assessing competitors’ actions towards the said market.

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The Effective Marketer

MARCH 7, 2009

Forgoing powerpoint, they showed why they make the big bucks by doing a presentation in an interview style that provided a good respite from powerpiont and was also very educational and full of great tips and tricks on Integrating Blogging Into Your Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

JANUARY 3, 2009

Mark Stevens, in his book “Your Marketing Sucks&# has very good examples of what I mean and this is an issue for a future post. Getting back on track There is a lot to cover and that’s what this blog is for. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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The Effective Marketer

JANUARY 13, 2009

The names of the people who will be affected by it, especially if approvals are needed (think for example about whether the CEO, the CMO, or another high level executive needs to review and approve your ad campaign before it goes out the door. You can follow any responses to this entry through the RSS 2.0 Blog at WordPress.com.

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Scoop.it

JUNE 6, 2019

It allows you to publish it on one or more WordPress blogs, share it on multiple social media, and generate a customized newsletter for email automation solutions. As an example, here are some topics I’ve set up Google alerts for. Think of it, SEOs who still stick solely to techniques they used in 2009 would be obsolete now.

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The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. You can follow any responses to this entry through the RSS 2.0 Blog at WordPress.com.

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Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

APRIL 6, 2009

Example: for a question like “do you have experience with trade shows?” The question about trade shows above, for example. This entry was posted on Monday, April 6th, 2009 at 10:08 pm and is filed under Communication , Hiring. You can follow any responses to this entry through the RSS 2.0 Blog at WordPress.com.

Planning 100

Planning Work Management Marketing Management Trade Show 100

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. See the above mind map for examples) 2. RSS feeds & via email Don’t try to do everything at once. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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Lead Generation Ideal Customer Profiles Generation Leads 120

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. From a corporate blogging perspective, I like that they brought up what I consider the two main issues in corporate blogging: Do you have the time?

Inbound Marketing 100

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The Effective Marketer

JUNE 23, 2009

Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars.

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Training Planning Marketing Budget Creation Work Management 100

Industrial Marketing Today

JULY 14, 2010

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. BTW, this post is a working example of content curation. Where do you stand on this debate?

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The Effective Marketer

JULY 21, 2009

If you want to create a corporate blog that focuses only on your 10 most profitable customers and you have good reasons to do it, then don’t think for a minute that you are doing something wrong. You can follow any responses to this entry through the RSS 2.0 Thanks for reading the blog. Please share! would be more helpful.

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markempa

MARCH 27, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Sales Leads Via RSS via Salesforce.com | Main | My Mention In Writers Digest » Podcast: How Trigger Events improve Lead Generation Have you ever wondered why some sales happen twice as fast others?

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Lead Generation Marketing Budget Generation B2B Thought Leadership 120

Convince & Convert

JUNE 29, 2010

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

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RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. Do you have any good examples of social media used in email marketing?

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Social Media Email Marketing Social Marketing Web 2.0 60

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Example: Thought Leaders in Lead Generation Using your archive properly boosts attendance Don’t forget to archive your webinars/web casts and make sure they are visible to your website visitors.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Industrial Marketing Today

MAY 5, 2010

After-sales support such FAQs, How-to videos, Troubleshooting guides, User forums are all examples of after-sales content. The focus there is to optimize it for keywords or phrases for people to find your website when searching for relevant terms. Your content also needs to perform another key function.

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Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. For example, they learned that 4 SIC codes comprised their sweet spot not 20. Im hosting this week over at the Revenue Roundtable Blog and just wrote two posts on how to close-the-loop.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

JULY 6, 2010

I found this one from Michael Fortin’s blog. For example, Type N612S control valves are available in inlet sizes ¾&# through 4″ and outlet sizes 1″ through 5″ Advantages: what the features will do. In our example…Various configurations of Type N612S control valves make them suitable for a wide range of applications.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JUNE 15, 2010

Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.

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CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. You can read his entire blog post here. If you have a blog, look at the number of comments left by your readers.

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B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 30, 2010

For example, if you reference research conducted a year ago, is there a new source that will increase relevance? For example, if you have 3 or 4 articles on a related topic, can you now combine them into an eBook with a fresh take? If a video you used in a blog post relates, pull it through to the landing page for that content.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Professor Quelch provides the example of Intel and its very successful advertising campaign “Intel Inside.” According to a study done by Professor John A.

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Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? For example, “content creation.” REVEAL Adding a personal experience helps to humanize your content.

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Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 12, 2010

I found a series of blog posts on pricing on your website at Dave Jung’s B2B Blog , some of those articles date back to 2006. You can see an example of B2B web design prices from my company’s online marketing division’s website. Dale Underwood of B2B Conversions Now has a step-by-step procedure for this on his blog.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

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Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! I then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. For example, instead of writing “our valves are manufactured to world-class standards and continue to operate trouble free in the harshest of operating conditions,” simply state “Manufactured to ASME Code standards, designed to handle up to 300 psig and 415°F.”

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Web 2.0 Planning Buying Cycle Lead Scoring 60

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. This entry was posted on Wednesday, February 25th, 2009 at 9:34 pm and is filed under Communication , Marketing Management , productivity.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Are you ready to add some “Why&# to your “How&# ? So, giving you all the cred., Thanks for sharing.

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Social Media Media Webinar Metrics Marketing & Strategy 167