Remove 2009 Remove Blog Remove Communities Remove Peer-to-peer Remove Tools
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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

It got us thinking that despite the power of social media as an online marketing tool, all too often big business has managed to miss the point by a country mile, making a right royal mess of it in the process. Conclusion: It’s so easy to communicate with the world instantly that some of us forget to think of the consequences.

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Want proof that the C-suite is into social media? Here it is.

Chris Koch

And yet our latest annual survey of 355 buyers of complex IT solutions, How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media, shows that the door to the C-suite is opening up. Another surprise was that the big shots use all of the different social media tools pretty evenly.

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Your Marketing Know-How, Augmented: Introducing Conversion Intelligence

Unbounce

Lots of us don’t have the budget or experience to use pricey tools (or we might be using these tools incorrectly, pulling junk data). Lots of us don’t have the budget or experience to use pricey tools (or we might be using these tools incorrectly, pulling junk data). It’s something for someone else.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Not sure who came up with it originally) Social media changes the relationship between companies and customers from master and servant, to peer to peer. While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate.

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better time management with smart calendars

The Effective Marketer

The subject of running effective meetings has been discussed in several other blogs so I’ll focus at the narrower topic I outlined in the beginning, which is managing your time via smart use of your calendar. But the other side of getting stuff done and being effective at managing your time has to do with meetings.

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Private brand communities vs. Facebook. Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.