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Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. Next, the CEO should take time to understand the channel.

Blog Posts I'll Never Write (With Apologies to Borges)

Customer Experience Matrix

This was a brilliantly efficient conceit, allowing Borges to analyze the themes and issues of these stories without going to the trouble of actually creating them. In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write. 1. This is a reaction to a blog post Do CRM Analysts Provide Value for Money? Basically he concludes that the ‘big-name’ analysts don’t tell him much that he he can’t pick up from his own experience or other sources like blogs, books and academic papers.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. Web 2.0 My boss, C.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. Web 2.0 My boss, C.

A futurist’s view of the “next big thing” in social media

grow - Practical Marketing Solutions

Venessa kindly agreed to an interview and I found her views on the connections between social media and education, politics, global community and our future to be one of the most thought-provoking posts I’ve featured here on {grow}. futurist’s role is to help people anticipate, plan for, and adapt to change. think it will be just the opposite. 

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

just found a more useful way to search than Google. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. have not upgraded and dont intend to on those terms.