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SNCR Research Findings Highlight the Evolution of Social Business

Leader Networks

I am proud to introduce the results of the 2nd annual New Symbiosis of Professional Networks research study by The Society for New Communications Research (SNCR); a benchmark on the impact of social media on enterprise decision-making. In the first study we focused on professionals’ use of social media—and it all comes back to the strength of the relationship.

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

For me, Augie Ray , the executive director of community and collaboration at USAA , is one of those “silent” change agents. When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. Next, the CEO should take time to understand the channel.

Blog Posts I'll Never Write (With Apologies to Borges)

Customer Experience Matrix

This was a brilliantly efficient conceit, allowing Borges to analyze the themes and issues of these stories without going to the trouble of actually creating them. In that same spirit, here are summaries of three blog posts I doubt I’ll ever have time to actually write. 1. This is a reaction to a blog post Do CRM Analysts Provide Value for Money? Basically he concludes that the ‘big-name’ analysts don’t tell him much that he he can’t pick up from his own experience or other sources like blogs, books and academic papers.

A futurist’s view of the “next big thing” in social media

grow - Practical Marketing Solutions

Venessa kindly agreed to an interview and I found her views on the connections between social media and education, politics, global community and our future to be one of the most thought-provoking posts I’ve featured here on {grow}. futurist’s role is to help people anticipate, plan for, and adapt to change. think it will be just the opposite. 

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. Web 2.0 My boss, C.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

After telling me about her company's experience with its first eBook, she agreed to share her insights here into how and why B2B marketers should produce and promote their own eBooks. Q. What prompted Lumension to produce an eBook in addition to white papers? A. B2B marketers have traditionally used white papers to share content. Web 2.0 My boss, C.

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing!

Content and Social Marketing: Connecting and Engaging with 10K+ Engineers

Industrial Marketing Today

Nine out of ten B2B marketers are now using content marketing to grow their businesses, according to the recent study released by MarketingProfs and Junta42|Content Marketing Institute. One-fifth say that “producing enough content” (21%) and “budget to produce content” (19%) are their greatest challenge in content marketing. It is very refreshing then to find an engineering company like Texas Instruments (TI) successfully use content and social marketing to reach and engage with over 10,000 design engineers and customers. Click here to view the embedded video.

Word of Mouth Beats Out Comparison Shopping for Health Care

Marketing Edge

Health care is going through some growing pains when it comes to social media. Word of mouth, especially from friends and family, is the leading resource for consumers selecting a primary care physician, according to a study from the Center for Studying Health System Change.(CSHSC) When it comes to consumers selecting a provider. Time 28:43. Squarely in the middle. Here's how.

Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

just found a more useful way to search than Google. Long time readers of this blog know that I have already chronicled my success at using LinkedIn for both business development and recruiting. So it is not a surprise to me that LinkedIn is seeing easily the highest growth rate among social networking sites. LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. have not upgraded and dont intend to on those terms.