Content Marketing Institute

DECEMBER 31, 2018

Tabula rasa or “clean slate” is found in the writings of Aristotle, and is the belief that we are each born with a blank slate and everything we learn … our habits … our behaviors … comes from our experiences. Each chose one new habit and reported each day on whether or not they did the behavior … and … when the behavior became automatic.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Digital B2B Marketing

FEBRUARY 25, 2014

We create new legislation, new technology or change our behavior. In contrast, at the end of 2009, there were only 672 million phone numbers, include mobile, business and toll free numbers, reported by the FCC. Share your view in the comments below or with me on Twitter ( @wittlake ). Do you want unsolicited email?

Rules 100

Rules Paid Search Agency Banners Barriers 100

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. But increased accountability will have a significant impact of B2B marketing operations and behavior. You can contact me via Twitter or LinkedIn.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. This allowed the research to quantify very few differences in actual behavior vs. reported behavior.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Convince & Convert

JANUARY 11, 2011

Rather than paying rapt attention to the number of Twitter followers you’ve corralled, instead look at your Klout score. One of the challenges of writing a blog is knowing how to value the wide variety of reader engagements and behaviors. for each post and applies behavior points and an algorithm to determine the total score.

Social Media 160

Social Media Media Digg Marketing Analytics Tools 160

ClickZ

MAY 1, 2020

Larger than Snap, Twitter, and Pinterest. ClickZ recently spoke with Michael Akkerman, Cardlytics Chief Product and Strategy Officer, to learn about how they help marketers reach consumers with engaging advertising based on purchase behavior. Cardlytics boasts an audience within the US of more than 125M monthly active users.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Advertisements Advertising 117

Marketing Insider Group

NOVEMBER 29, 2012

But after a dip in 2009, Total TV advertising revenue is up and looks healthy. In the coveted 18-34 demograhic, behavior is changing rapidly to time-shifted DVR, streaming video and gaming as viewership of live TV is down sharply. This forces the question of how long TV advertising will continue to increase.

Mobile Advertising 100

Mobile Advertising Cable Banners Advertisements 100

WebMarketCentral

NOVEMBER 5, 2009

How can you maximize the business value of tools like LinkedIn and Twitter? 50 Ideas on Using Twitter for Business by Social for Business As the title promises, here are more than four dozen ideas on how to use Twitter for business, categorized into five groups including "Ideas about WHAT to Tweet" (e.g.,

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

KoMarketing Associates

JULY 1, 2014

In addition to healthy dose of Matt Cutts (Head of Google’s Webspam Team), these videos cover common questions, link building tactics, and the impact of link building schemes and questionable behavior. In 2014, the question on the impact of Facebook and Twitter activity was asked and answered again, in a different manner.

Link Building 120

Link Building Paid Content Google Advertorials 120

Marketing Insider Group

JANUARY 31, 2013

I joined SAP as Head of North America Marketing in 2009. Technology and innovation have changed the landscape, affecting consumer and customer behavior, decision-making and buying cycles. Contact him at [link] or on Twitter @ marstarke. What are you doing differently? Marcus Starke is SVP, Worldwide Marketing Regions at SAP.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Planning ROMI 100

ClearVoice

MARCH 7, 2020

Influencer Marketing – Influencer marketing is a term used to address individuals in a specific niche or field that have a high number of people following them, and they have a significant influence on the purchasing behaviors within an online community. It would be like word of mouth advertising, but at scale (thanks to social media).

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Hubspot

OCTOBER 30, 2013

This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Twitter’s been busy since its first tweet in March 2006 , as it recently filed for an IPO and has boasted over 50 million tweets per day. so that''s exactly I did.

Twitter 28

Twitter Social Networks Opinions Network Marketing 28

Tony Zambito

MAY 1, 2011

  For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).    What we are seeing is the rising importance of social marketing and social selling. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. Not every action or behavior needs to be tracked and measured.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). by Maria Pergolino According to the Radicati Group, Inc., Track and optimize.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Industrial Marketing Today

SEPTEMBER 13, 2010

Scoring or qualifying your site visitors is largely dependent on their behavior. Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Convince & Convert

JUNE 29, 2010

Many of our behaviors…(are) held in place not be desire but by inconvenience, and they’re quick to disappear when the inconvenience does. And when the accidents went away, so did the behaviors. We did those things for decades or even centuries, but they were only as stable as the accidents that caused them.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Outgrow

SEPTEMBER 25, 2022

BBC focused on this simple human behavior and promoted their show “Dracula” by capitalizing on it. . This move didn’t just stay limited to the small subset of Twitter users, but screenshots of Deadpool’s Tinder profile soon made it to numerous social media platforms. BBC’s Scary Dracula Billboard. Colgate’s Cavity Campaign.

Guerilla Marketing 52

Guerilla Marketing Examples Planning Outgrow 52

Adobe Experience Cloud Blog

DECEMBER 17, 2009

For social media, in 2009, you learned how to tweet, in 2010 integrated social marketing makes you hard to beat. Drip campaigns in 2009 were all the rage, but in 2010 lead lifecycle management will make you a sage. While demographic scoring is a good place to start, behavioral and social scoring you should take to heart.

Marketo 48

Marketo Lead Scoring Lead Ranking Demographics 48

ANNUITAS

JANUARY 10, 2011

You can read his blog at [link] or follow him on Twitter at @sgersh. In 2009 & 2010 there was a lot of noise about how marketing automation adoption rates among B2B companies were going to sharply increase, yet the adoption rates remain less than 20%.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 11, 2011

And Twitter, which “ranks&# tweets to determine trending topics. The research I did for The NOW Revolution found that in 2009 there were 1,147,910 households with a TV in metropolitan Charlotte. Facebook, which “ranks&# status updates via EdgeRank.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

Content Standard

SEPTEMBER 10, 2016

In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. The tech, trends, and behaviors surrounding social media are constantly evolving, leaving marketers to play catch-up. percent of marketing budgets in 2009 to 11.7 percent in 2016.”

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Hinge Marketing

JULY 25, 2014

If your last press release or blog post was uploaded in 2009, it’s time for something new! If you don’t have this free tool, than you are missing out on an opportunity to learn more about your customers and their behaviors on your website. On Google+ or Twitter? Follow us +HingeMarketing and join us on Twitter.

CMS Development 48

CMS Development Marketing Websites Work Management Marketing Management 48

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Content Standard

DECEMBER 12, 2018

It’s also the reason why internet giants like Google and Facebook aren’t in China—they advocate free access to information, and don’t allow monitoring of user behavior. Then there’s Weibo , often referred to as the Twitter of China. Getting Started with Social Media in China. Recommended for you.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Industrial Marketing Today

JULY 20, 2010

The concept of selling solutions instead of products has received lots of attention lately but the reality is that industrial and B2B marketers have found it difficult to translate that concept into actionable behavior.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Customer Experience Matrix

JANUARY 31, 2010

This starts with the core functions of any business marketing system: outbound and multi-step email campaigns, landing pages, Web behavior tracking , lead scoring, Salesforce.com integration, reporting and content management. The system can capture Web visitor behavior directly or integrate with Omniture SiteCatalyst.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Exo B2B

OCTOBER 12, 2017

We’ve been blogging since 2009 and in these immemorial times, best practices dictated short posts of about 600 words, divided up into roughly 60 words per paragraph, so a bit less than a dozen of those, with subtitles, images or videos and many hyperlinks, and keywords. I also did some Twitter research.

Spending 40

Spending Lead Ranking Lead Scoring Copywriting 40

Online Marketing Institute

JUNE 18, 2009

Don’t confuse traffic and behavior with value Its easy to get excited about traffic to your B2B online community, or from seeing members interact to address issues or challenges. However, don’t confuse traffic and behavior with value to your business. intermittent participant rate expands. Get a free blog at WordPress.com.

Communities 40

Communities Online Marketing B2B Marketing Paid Search Agency 40

ConvertKit

SEPTEMBER 14, 2020

It was April 2009, and Srini Rao graduated with an MBA – and no job offers. So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? The economy had just crashed.

Opinions 77

Opinions Communities Creativity Television marketing 77

Ambal's Amusings

JANUARY 21, 2010

Blog Marketing Interactions Twitter Ardath421. Blog B2BContentMarketing Twitter SeamusWalsh. Marketing can overcome this roadblock several ways: Make sure that incentives align to desired behavior and that goals are understood and accepted across the executive suite. B2B Lead Generation Benchmark Study 2009. Ardath Albee.

Sales Qualified Leads 100

Sales Qualified Leads Lead Ranking Lead Scoring Marketing Leads 100

Industrial Marketing Today

SEPTEMBER 27, 2010

The key in my opinion is that these are all changes that are driven by buyer behavior and not the other way around. I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales.

Social Media 60

Social Media Social Marketing Media Planning 60

Convince & Convert

AUGUST 10, 2010

We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. by HubSpot. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. You have to ask for sharing behavior in a relevant, contextual, streamlined fashion. It makes sharing simple.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Ambal's Amusings

OCTOBER 15, 2009

B2B Lead Generation Benchmark Study 2009. Blog Marketing Interactions Twitter Ardath421. But regardless of whether overall or drilling down to one prospect’s activity, we now also have the ability to assign more meaning to online behaviors because we can know just who’s doing what, when, in what combinations and how often.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100