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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Design & Production. 2009 Eddie and Ozzie Awards Winners. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.

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New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. Have a look at the reports here: 2009 and 2010. Response files were typically sold on a list by list basis.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009.

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Best Web and Landing Page Design Tips of 2009

Webbiquity

10 Great B-to-B Sites by BtoB Magazine. 20 Incredible Illustrative Site Designs Inspired by Nature by Design Reviver.

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B2B Lead Generation Blog: Targeting Your B2B Lead Generation

markempa

Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. Mac writes, "When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution.

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B2B Lead Generation Blog: Inquiry management and search marketing strategy

markempa

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products. All leads are not created equal.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Forrester and Marketing Profs report B-to-B Marketing in 2009 shows that business marketers most commonly use their company Web site, email, public relations and trade shows. for TV and 10.2%

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