markempa

AUGUST 29, 2007

Thats a question I know a lot of very busy B2B marketers ask themselves which is why I found Tessa Wegerts ClickZ article on " Facebook as a B2B Marketing Tool " interesting. But I still wonder about the value of social networking tools for lead generation and business development that Wegerts article brings up.

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 30, 2007

" The result was a special 36-page report with 10 all-new articles (mine included) aptly named "The One Piece Of Advice You Cant Generate Leads Without." This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh. " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

APRIL 5, 2006

« Reaching Decision Makers | Main | Lead generation with Podcasts » Best Practices in Demand Generation Sridhar Ramanathan, over at the Pacifical Group Blog , just published an article on the best practices demand generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Ambal's Amusings

FEBRUARY 18, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Create a buyer synopsis as I outline in my book, eMarketing Strategies for the Complex Sale. ” Being findable is not about seeding one article here and there in hopes it will draw attention. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

markempa

SEPTEMBER 29, 2006

A recent BtoB Magazine article by Carol Krol, " Copy this: Telemarketing big with Xerox " shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. However, as Krol’s article shows, the telephone shouldn’t stand alone.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

OCTOBER 31, 2006

Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders. Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

AUGUST 16, 2006

« Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 | Main | Article: Why Most B2B Websites Fail To Convert Sales Leads » E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper If you’re reading this, it’s likely that you are a reader of other blogs. So “get hip” and read this article.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MAY 8, 2006

prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call? The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. prospecting) for yourself you may want to read the WSJ article, " End of the Cold Call?

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

JUNE 14, 2007

I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog. Johns article highlights something most of us in B2B marketing have come to accept. Johns article highlights something most of us in B2B marketing have come to accept.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

The ROI Guy

AUGUST 4, 2010

According to an article by eMarketer, “Is the Click Still King?”, to less than 3% or revenue (analyzing average from 2003-2009), a 30% decline in IT spending compared to revenue. According to eMarketer however, this is not the case today. The original article can be found at: [link] Source: “Is the Click Still King?”

Marketing Budget 40

Marketing Budget ROI Emarketing CMO 40

markempa

FEBRUARY 23, 2006

« Teleseminar on Selling to BIG Companies with Jill Konrath | Main | Marketing That Reaches Decision Makers In Big Companies » Macs Tasty Recipe for Lead Generation Success I liked the article, " A Tasty Recipe for Lead Generation ," by Mac McIntosh in Microsoft Certified Professional Magazine Online.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Vision Edge Marketing

APRIL 11, 2012

eMarketer estimates that social network ad spending will be $1.3 billion in 2009. Public relations is about attempting to favorably influence the impressions and attitudes of a target audience primarily through endorsements (published articles, reports, reviews, etc) by trusted, credible, objective third parties.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

markempa

NOVEMBER 1, 2006

In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead? This article also emphasizes the critical role that the (often overlooked) phone plays in the lead qualification process. In this month’s issue of Target Marketing , I wrote the cover article on " What’s a Lead?

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

MAY 13, 2007

Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Our exchange spawned an article by Bryan Eisenberg over at ClickZ. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Bryan writes, "Measuring the ROI of lead generation isnt the same thing as full accountability.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Vision Edge Marketing

FEBRUARY 29, 2012

eMarketer estimates that social network ad spending will be $1.3 billion in 2009. Public relations is about attempting to favorably influence the impressions and attitudes of a target audience primarily through endorsements (published articles, reports, reviews, etc) by trusted, credible, objective third parties.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

markempa

JANUARY 23, 2006

« Improve your online sales lead tracking | Main | The Lead Generation Advantage for Small Businesses » Marketing Spend Shifting to Below-the-line This article is a little hard to read if you arent up on buzzwords. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Budget Management Spending B2B Marketing 120

markempa

AUGUST 24, 2007

I also passed along this recent article " Closed Loop Marketing " by Greg Anderson. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Unless this is understood, our attempts to measure results after the fact simply wont work.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. What is effective content marketing? Ardath Albee of Marketing Interactions, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

MARCH 21, 2006

I wrote a post called, " Asking for referrals does more than Generate Leads ," based on the Harvard Business Review article, “The One Number You Need to Grow” by Frederick F. Jim Lenskold and Bill Lee just wrote a practical article on MarketingProfs which builds on Reichheldss research and ideas.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

AUGUST 23, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

AUGUST 18, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

FEBRUARY 23, 2006

» Marketing That Reaches Decision Makers In Big Companies I was quoted in an article on B-to-B marketing in Marketing News, a publication of the American Marketing Association. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 based sales qualifying service InTouch Inc.,

Lead Generation 120

Lead Generation Sales Qualified Leads B to B Paid Search Agency 120

markempa

APRIL 3, 2006

I was recently interviewed on the subject for the article " Reaching the Decision Maker " by Scott Bekker, editor in chief of Redmond Channel Partner magazine. The article also features comments from my friends Mac McIntosh and Jill Konrath. The article also features comments from my friends Mac McIntosh and Jill Konrath.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 10, 2006

Kate Maddoxs article in BtoB Magazine , " Integration Key to Lead Generation ," emphasizes the need for close sales and marketing integration. The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JANUARY 19, 2006

« This Years Hot New Lead Generation Strategy is Thinking | Main | Marketing Spend Shifting to Below-the-line » Improve your online sales lead tracking I liked the lead tracking tips provided in Michael Ortners article, " Eight Ways to Improve your Online Lead Tracking ," on MarketingProfs.com.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

markempa

MARCH 2, 2006

But, Scott Masons article in DM News , written primarily for B2C marketers, illustrates an important truth for us all: Lead generation isnt just about instant gratification. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Leads Lead 120

Ambal's Amusings

JANUARY 21, 2010

Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Related Articles. Ardath Albee's Tip. Short Termism. Ardath Albee Recommends. Seamus Walsh. MarketingSherpa. Marketing Edge podcast.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

markempa

NOVEMBER 15, 2005

Main | Getting your sales channel to really follow-up on sales leads » Embattled CMOs share strategies to improve marketing influence I liked todays article by Kate Maddox, " Embattled CMOs share strategies ," which gives highlights from the CMO Summit last month.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

Webbiquity

JANUARY 2, 2013

eMarketer ). eMarketer ). eMarketer ). eMarketer ). eMarketer ). Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( .” Another 20% of both groups say they use social media, but in an ad hoc manner. MarketingSherpa ). 7 Business Blogging Stats and Facts.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JULY 5, 2007

I came across an interesting article by Greg Oriancant that explains how some historians believe Jefferson developed his “voice of the people” writing style. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

JANUARY 4, 2006

If youre planning any type of event marketing, Ruth Stevens new article on MarketingProfs.com is a great place to start. If youre planning any type of event marketing, Ruth Stevens new article on MarketingProfs.com is a great place to start. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120