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Why Google is Going to Dominate TV Ads

Convince & Convert

Image via BigStockPhoto.com Google wants to transform television advertising once and for all. A really fascinating announcement from Google recently about their move into television advertising. Google plays the long game better than any company, maybe in history. ” Google’s like, “No.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Here is our 2009 year in review. December 2009 Online Marketing News. MySpace and Facebook sign real-time search deals with Google. Top word of 2009: Twitter. Google Announces New Offerings in Real-Time, Mobile and Social Search. November 2009 Online Marketing News. October 2009 Online Marketing News.

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Happy 10th Anniversary, LiveIntent!

Liveintent

LiveIntent launched in 2009 with a simple idea: Let brands and publishers be present where their customers are paying attention by leveraging the power of the email address. Google, Facebook, and Amazon monopolized media. We have an extra excuse to celebrate this month (as if we needed one). We’re turning 10!

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[Book Review] "The Context Marketing Revolution"

B2B Marketing Directions

Source: Amazon "Starting on June 24, 2009, everything that once worked in marketing, stopped. According to Sweezey, June 24, 2009 was the day when ". According to Sweezey, June 24, 2009 was the day when ". What we do, how we do it, and who does it were transformed forever."

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How AI has evolved in the marketing industry – and where it’s headed next

ClickZ

In the late 2000s, AI, and more specifically, machine learning algorithms, were mostly found within theoretical discussions in academia or left to the large tech companies such as Google and Amazon.

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The First-Mover Advantage, Explained

Hubspot

While Apple’s iOS and Google’s Android operating systems still have closely aligned loyalty rates (a recent Consumer Intelligence Research Partners report has Apple’s iOS loyalty rate topping out at 88% and Android’s at 91%) Android loses more users every year ( 112 million vs. Apple’s 30 million ). Remember when Amazon only sold books?

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Super Bowl 2020 Campaigns That Took the Internet by Storm

Martech Advisor

Amazon’s Before Alexa. Amazon Alexa's Super Bowl 2020 Commercial #BeforeAlexa. What we liked: Amazon brings a humorous unconventional twist to the Super Bowl commercials. Plus Amazon has been able to bring together what works best for them year after year – jest, exaggeration, and celebrities.