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B2B Demand Generation Predictions for 2021

The Point

Will B2B marketing, and demand generation in particular, revert to “normal” once the pandemic subsides and economic recovery kicks in, or are recent trends destined to become staple tactics in the months and years to come? I think a significant trend for B2B marketing and sales in 2021 will be video. – Ben, Creative Director.

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MarTech’s event marketing experts to follow

Martech

Here’s the folks to follow to stay up-to-date on trends and informed on best practices. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K Website: KatePatay.com LinkedIn: KatePatay (13K followers) Instagram: KatePatay (7.5K

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Technology PR Sessions at 2008 PRSA Conference

WriteSpark

» Technology PR Sessions at 2008 PRSA Conference. Although I don't attend every year, I have always found the annual conference of the Public Relations Society of America (PRSA) very worthwhile for keeping up with the latest trends in the field and making valuable contacts among corporate and agency PR practitioners. 

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2011 Social Media Marketing Trends

Webbiquity

Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day. Among the top 10 trends identified: 1. Share this on LinkedIn. Facebook added more than 150 million new users in 2010. So what’s next? Share this on Bebo.

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The real and complete history of social media marketing

illumin

This new platform was quickly followed by MySpace and LinkedIn in 2003. LinkedIn was an equally big development, with the networking site remaining the primary professional space online today. In 2007 to 2008 Twitter also introduced Promoted Tweets. MySpace marked a shift in social media into the mainstream.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Companies obviously have to prepare. Companies have two options for that freed-up marketing budget. Conserve it to ride out the storm, or. Virtual Events.

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Thought Leader and Influencer Interview with Maribel Lopez Founder and Principal Analyst, Lopez Research LLC

Thinkers360

Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. After several technology marketing and market research industry analyst roles, I took the leap and created my own independent analyst practice in 2008.