Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Ambal's Amusings

JANUARY 21, 2010

One of the goals of marketing is to generate leads. What is the next logical step once you have managed to get high quality leads? Yes, getting those leads into the sale pipeline. Salespeople need leads—right now. in January 2008. How do marketers overcome this roadblock? So marketing tries to feed the pipe.

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Marketing Leads 100

Customer Experience Matrix

NOVEMBER 21, 2014

Sailthru gathers most of its data from its own tags placed within emails, Web pages, and mobile apps. The system can scan, classify and tag company’s marketing contents and then use the tags to build a customer’s content consumption profile. It can do similar tracking based on merchandise category tags from ecommerce systems.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

WebMarketCentral

SEPTEMBER 3, 2009

Turn your social media contacts into leads, and ultimately customers? How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Take advantage of new tools to raise your own profile by commenting on existing content?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

Contently

MAY 13, 2019

So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sure, you can make some badass content your audience loves and increase your inbound leads, but a lot of those leads will need to be nurtured for months to become opportunities.

Top of Funnel 131

Top of Funnel ROI Content Marketing Budget Programs 131

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Tags: Web Marketing. clutter) from good (a clear call to action among other attributes).

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

markempa

JANUARY 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

WebMarketCentral

JULY 20, 2009

Resources for starting a new business, ideas for naming that business, mistakes to avoid, lead generation strategies to embrace, how to apply some of Warren Buffet's wisdom to online marketing efforts.find all of that and more here in this final collection of the best posts on strategy and branding from the past year. What's in A Name?

Marketing & Strategy 20

Marketing & Strategy Brand Identity Branding Best Practices 20

Customer Experience Matrix

SEPTEMBER 1, 2010

The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% The Heart of Growing Conversion Rates," 2008): Best in Class Average % higher Inquires to Marketing Qualified Leads (MQLs) nearly 10% 3.9% Statistics include: • 16.5%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

APRIL 28, 2009

There was actually another dated 6/01/2208, which I treated as 2008. In any case, the ten deployments in the first four months of 2009 (or 12 if you count the two future dates) and 12 in 2008 highlights the newness and fast growth of the demand generation industry. the system itself 0.67 How would you rate your experience with.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

WebMarketCentral

AUGUST 31, 2009

Doing a better job of training employees and qualifying leads? Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

SEPTEMBER 10, 2009

As Glen notes, commenting generally drives only a small amount of direct traffic, but helps establish a relationship with the blogger that can lead to links and other benefits down the road.

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 3, 2009

SEO: best bang for your buck for generating online leads by E-consultancy Aliya Zaidi summarizes research from E-consultancy showing that while " natural search, email marketing and paid search are still the most commonly used methods for generating online leads," " SEO (is) seen as providing the best value for money."

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Buzz Marketing for Technology

JUNE 27, 2008

Enterprise 2.008 » June 12, 2008. Posted on June 12, 2008 at 08:58 PM in enterprise2.0 | Permalink. Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 April 2008. March 2008. February 2008. January 2008. Conference.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Customer Experience Matrix

NOVEMBER 19, 2010

The table below throws in a reasonable guess for 2008 as well. My records suggest the company had about 25 average employees in 2008, for $5 million in expenses. The company started selling in late February 2008 and my records show it ended that year with 120 clients. at the end of 2008 and dropped to 5.7 million total.

Marketo 120

Marketo Enterprise Management Marketing Automation Services Marketing Management 120

Parse.ly

FEBRUARY 24, 2021

Then comes content that helps drive your readers/leads to engage more deeply with your company, like newsletters, webinars, content marketing, and targeted emails. That’s where we get a sense of which pieces of content, which topics, which specific tags, etc. are driving the most revenue for our business.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Then comes content that helps drive your readers/leads to engage more deeply with your company, like newsletters, webinars, content marketing, and targeted emails. That’s where we get a sense of which pieces of content, which topics, which specific tags, etc. are driving the most revenue for our business.

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

B2B Memes

MARCH 19, 2010

Thanks to a Twitter lead from @TomPick , I came across an article by Devin Sugameli offering “ 5 Tips for More ReTweets.&# A 2008 study looked at the best times and days to publish content. (You Though Luciani didn’t apparently include Twitter (2008 was premature, no doubt), I imagine his findings apply there as well.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

JULY 13, 2010

As Sherk acknowledges, he is building upon a list David Meerman Scott compiled last year of “ top gobbledygook phrases used in 2008.”. Tags: Content Marketing Writing content corporate journalism Ethics. Here are the top 12 offenders: leader. innovative. award winning. But one way or another, it must be done.

Ethics 100

Ethics PR Press Fulfillment 100

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. For example, del.icio.us, used with judicious tagging, is a very powerful tool. Bests, April 8, 2008 1:30 PM. Comments (You may use HTML tags for style).

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Tony Zambito

NOVEMBER 15, 2010

  One organization leading the way is eBay.    When Meg Whitman left eBay in March of 2008, the company was coming under harsh criticism, mostly from sellers, for the deteriorating buying experiences buyers encountered.    It is very possible we may be having the wrong debate.

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Industrial Marketing Today

APRIL 28, 2010

Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. Please share with your friends and followers: No related posts.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. Page title (Title Tags) – This is what is visible at the top of the browser window. It is a very important part of your on site SEO strategy and you should take the time to customize your title tag for each post and page.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. All Rights Reserved.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Customer Experience Matrix

JULY 8, 2009

The only vendor with a really major drop in ranking was Lead Genesys , another long-time industry participant. Tags: vendor rankings demand generation marketing automation lead management. Judging from the press releases on their Web site, this may be due to a new release last October that added Salesforce.com integration.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

Industrial Marketing Today

SEPTEMBER 29, 2009

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Click here to read 101 Tips from 50 Small Business Bloggers. Get the free “Step-by-Step Guide to Website (re)Design” now.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

WebMarketCentral

SEPTEMBER 8, 2008

How to get your Blog Traffic to Convert in 5 Easy Steps by Search Engine People Blogger Jennifer Osborne gives simple yet effective tips for converting blog traffic into leads or sales, such as including an "About Us" section and using the loop strategy when writing blog posts. Aune del.icio.us Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

Industrial Marketing Today

APRIL 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

AUGUST 10, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. All Rights Reserved.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Customer Experience Matrix

JANUARY 20, 2009

Back in December, the Sales Lead Management Association and LEADTRACK published a survey on lead management practices that I haven’t previously had time to write about. The other clear message from the survey was that the main reason leads are not followed up is “not enough info”.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Scoring 120

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Typically, that means understanding the prospect’s pain and then offering a solution for relief.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This guide will walk you through each step involved in creating a roadmap for a successful business Website. All Rights Reserved.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60