B2B Digital Marketer

MARCH 30, 2023

Throughout the episode, we explore various strategies for creating content that resonates with your audience and fosters loyalty. Instead, Jay leaned toward his mother’s side, and began his content creation career, leading the school newspaper to multiple prestigious awards, while writing sports for the local paper on the side.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Parse.ly

FEBRUARY 24, 2021

Then comes content that helps drive your readers/leads to engage more deeply with your company, like newsletters, webinars, content marketing, and targeted emails. It starts with content aimed at driving high-level brand awareness and top-of-funnel growth, like PR, events, social media, and organic search. Similarly to how Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Parse.ly

FEBRUARY 24, 2021

Then comes content that helps drive your readers/leads to engage more deeply with your company, like newsletters, webinars, content marketing, and targeted emails. It starts with content aimed at driving high-level brand awareness and top-of-funnel growth, like PR, events, social media, and organic search. Similarly to how Parse.ly

Top of Funnel 52

Top of Funnel Webinar Metrics Digital Marketing Funnels Funnel Advertising 52

Hubspot

OCTOBER 17, 2018

But by that time, we had a sizable lead in the market. Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors. First movers also have the gift of capturing consumer attention, mindshare, and brand loyalty before competitors arise.

First-Mover Advantage 71

First-Mover Advantage Work Management Marketing Management Amazon 71

ATAK Interactive

OCTOBER 1, 2019

You know exactly what your business needs from an eCommerce platform: seamless shopping that leads to customer satisfaction, scalability as your business grows, and customizability for customers and business operation, to name a few. In addition to Magento Cloud, Commerce provides many tools to increase sales and customer satisfaction.

eCommerce 78

eCommerce Enterprise Management Marketing Management Paid Search Agency 78

Onalytica B2B

NOVEMBER 14, 2017

In the course of that work, I also started writing about the topic for various online publications, which lead to the book contract and speaking opportunities. They may not be leading as much as I’d love with regard to alternative fuels or electric models (yet?!),

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

ClearVoice

OCTOBER 21, 2022

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. That leads to a lot of confusing messaging.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

ATAK Interactive

OCTOBER 1, 2019

You know exactly what your business needs from an eCommerce platform: seamless shopping that leads to customer satisfaction, scalability as your business grows, and customizability for customers and business operation, to name a few. In addition to Magento Cloud, Commerce provides many tools to increase sales and customer satisfaction.

eCommerce 68

eCommerce Enterprise Management Marketing Management Paid Search Agency 68

ClickZ

OCTOBER 16, 2020

Founded in 2008, Liveclicker is a pioneer in video and real-time email content, Liveclicker is 100% focused on personalized and interactive experiences with over 240 customers located in the US, APAC, EMEA and proudly part of the CM Group family of brands. Check out Liveclicker’s Tech Talk here for a more in-depth look at their offering.

ROI 59

ROI Personalization Advertising Agencies Enterprise Management 59

ATAK Interactive

OCTOBER 1, 2019

You know exactly what your business needs from an eCommerce platform: seamless shopping that leads to customer satisfaction, scalability as your business grows, and customizability for customers and business operation, to name a few. In addition to Magento Cloud, Commerce provides many tools to increase sales and customer satisfaction.

eCommerce 60

eCommerce Enterprise Management Marketing Management Paid Search Agency 60

Tony Zambito

NOVEMBER 15, 2010

  Calling into question how we have conventionally thought about buyer retention and buyer loyalty.    One organization leading the way is eBay.    It is very possible we may be having the wrong debate.   We continue to use language that supports convention and is function oriented. 

Buyer Personas 100

Buyer Personas Paid Search Agency Buying Cycle Lead Ranking 100

WebMarketCentral

JUNE 3, 2009

How can you increase customer loyalty? What are the real reasons many seemingly-promising business ideas fail? Why do corporate marketing departments often seem so chaotic—and how can they operate more like a well-oiled machine? What do sales people need from marketing when launching a new product?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

Martech Advisor

DECEMBER 12, 2019

The concept of Free Shipping day was conceived by Luke Knowles in December 2008 when he noticed a trend of dipping online shopping around December 10. Learn More: 88% Customers Say, Shipping Experience Is An Influential Factor In Building Customer Loyalty, Reports ShipStation. This year, Free Shipping Day is on December 14.

Banner Ads 52

Banner Ads Advertising Agencies Emarketing Urgency Marketing 52

Oktopost

APRIL 4, 2019

The 2008 financial crisis led to a significant loss of audience trust in the financial sector. An employee advocacy approach can help personalize a company’s image, reach new audiences, and build loyalty and rapport. Goal: Garner more qualified leads. Who is going to lead your employee advocacy campaign?

Work Management 96

Work Management Service Webinar Metrics Thought Leadership 96

Tony Zambito

SEPTEMBER 28, 2010

To develop a loyalty building Buyer Experience Strategy in today’s digitized world means executives need to raise their qualitative Buyer Insight Intelligence Quotient.    Take the Great Recession as pundits now call the economic crisis we faced in 2008 and onward as an example.    Does it help? 

Buyer Personas 100

Buyer Personas Enterprise Management Marketing Automation Services Social Media 100

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Analytics is the new marketing creative!

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 21, 2010

Whatever you decide, stick to it because consistency is very important in setting expectations and loyalty with your target audience. I’d add that B2B blogs which provide individual contact information of the bloggers or experts referenced in the posts can lead to new sales opportunities.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Adobe Experience Cloud Blog

APRIL 25, 2017

Leading In The Engagement Economy. So how can you lead in the Engagement Economy? Put the customer at your core—take it to the next level and feed into their experience emotionally…creating relationships drives loyalty.”— We need to embrace that we are no longer able to prescribe the terms of the relationship. Jeff Wright.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Martech Advisor

DECEMBER 6, 2019

This means, from 2004 to 2008, for 4 years, the company focused on user acquisition because they knew that once they have enough users advertising on their platform, the net CLV for each customer will be much higher in the long term. This lead to a 10x revenue gain for high churn customers and a 2x revenue gain for loyal customers.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Single Grain

JULY 7, 2023

Recent reports indicate a decline in digital ad spend, which serves as a leading indicator of economic instability. By examining past economic downturns, such as the Financial Crisis in 2008 , we can gain valuable insights into how businesses were affected and identify strategies to navigate potential economic challenges.

Pricing 52

Pricing Price Work Management Terms and Conditions 52

Content Marketing Institute

SEPTEMBER 26, 2018

How does marketing without talking about or promoting our product/service help us create leads and sales? Loyalty, building a long-term relationship, and customer retention are three key components … Consumers today are oversaturated with many businesses providing the same product or service. Truth is, it rarely happens. “If

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Onalytica B2B

MAY 16, 2018

In 1983 Shep founded Shepard Presentations and since then has worked with hundreds of companies and associations on their customer service and loyalty initiatives. Shep has a team of trainers and facilitators that take his customer service concepts to a deeper level.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Hubspot

AUGUST 10, 2011

We’ve attended IMS since the inaugural event in 2008. Previous IMS conferences have provided insight, use cases, statistics and helpful tips on how blogging, search marketing, social media, content and lead management can help generate leads, win sales and build customer loyalty.

Inbound Marketing 28

Inbound Marketing Advertising Agencies Peer-to-peer Paid Search Agency 28

Online Marketing Institute

JUNE 3, 2009

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO. The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI.

Business to Business 40

Business to Business Paid Search Agency B2B Marketing Advertising Agencies 40

Hubspot

NOVEMBER 6, 2014

Before asking something of your prospects, leads, or customers, provide them with a "gift" first -- as in, something for free. This influence can lead someone to believe that they should be doing that same action. Meredith and Wheeler (2008) found that different polling environments impacted how people voted.

Peer-to-peer 28

Peer-to-peer Social Marketing Buyer Personas Paid Search Agency 28

Convince & Convert

SEPTEMBER 14, 2010

You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. There’s been a bit of news about it recently.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

BenchmarkONE

JUNE 10, 2021

Having the right small business CRM can make a huge difference in the success of your business, especially when it comes to things like cultivating leads, turning leads into customers, and turning customers into brand loyalists. In 2017, 87% of businesses relied on cloud-based CRM solutions , versus just 12% in 2008.

Small Business Marketing 60

Small Business Marketing CRM Marketing Automation Services Marketing Budget 60

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Engagio

OCTOBER 13, 2020

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. B2B organizations are realizing it makes no sense for Marketing to focus on leads while Sales focuses on Accounts.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Industrial Marketing Today

JULY 1, 2010

In their research report Replicating the New High Performer, they point out that 53% of the contribution to “customer loyalty&# is “sales experience&# (ie rep offers valuable market perspectives, rep helps me avoid land mines, rep educates me on new issues and outcomes etc). Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. Their support, open ears, and ability to lead by example. link] Scott R.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Of course, content alone is not the answer.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Huptech Web

JULY 21, 2023

The Aberdeen Group: In 2008, the Aberdeen Group conducted a study that found that businesses with a user-friendly website saw a 20% increase in customer satisfaction, a 16% decrease in customer churn, and a 7% increase in sales. Users are kept interested through intuitive navigation, making finding what they’re looking for easy.

Lead Ranking 52

Lead Ranking Optimization Lead Scoring Conversion Rate 52

Conductor

OCTOBER 14, 2019

During the 2008 downturn, it really suffered. ” That really resonates with people, and that’s where you build up brand loyalty. ” We all have a bias towards our own opinion that often leads us to say, “I know what’s right,” or “I know what’s best.”

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15