2008, Information, Newsletter and White Paper

Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker?

Paper

Paper Enterprise Management Work Management Marketing Management

The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Trade Press Services

MARCH 11, 2024

Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed. Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed.

B2B Thought Leadership

B2B Thought Leadership Conversion B2B Thought Leadership

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. White papers: Without a question, this continues to be the most effective content to build your in-house list.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. This white paper aims to change that perception of them.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. This white paper aims to change that perception of them. Resources

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

In the Needs Awareness and Research stages (the first two stages of the industrial buying cycle ), buyers use a broad array of sources, including social media, webinars, e-newsletters, Google, Bing, Yahoo and vertical search engines like thomasnet.com and globalsepc.com. This white paper aims to change that perception of them.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision. A white paper would fit the bill nicely here. This white paper aims to change that perception of them. Copyright © 2010 Tiecas, Inc.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management

Sales Management Pricing Price Marketing Websites

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit. Get Engineers Can Sell white paper now.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing

Long Tail Marketing Blogger Paper Content

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Resources

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. This white paper aims to change that perception of them.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Provide this information in plain English with compelling reasons for people to do business with you.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. Offering regional and national programs, CIO (and CSO) events bring together some of the most respected names and thought leaders in information technology and security. src = [link]. }. ); WHITE PAPERS. WHITE PAPERS.

Enterprise Management

Enterprise Management Work Management Marketing Management Paid Search Agency

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

Capture visitor information – Implement a method to capture visitor information from your business blog. Install some kind of a sign-up form to capture basic contact information such as name, company name and email address. It has to be a value exchange for people to give up their contact information to you.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Once they find the correct part number, offer datasheets with performance characteristics, applications and tolerance information, include a way for the visitor to send a quick question to your engineering department and if applicable, add a “buy now” button to take advantage of online sales. Get Engineers Can Sell white paper now.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Designing content for 1X use is wasteful.

Planning

Planning B2B Marketing Emarketing B2B

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting. This white paper aims to change that perception of them. What is content curation?

Curation

Curation RSS Web 2.0 Content Marketing

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. After you register, edit your profile to add a link back to your site or a landing page to download a free white paper or register for a webinar. All Rights Reserved.

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. Whom do you trust when you are looking for authoritative and credible information?

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. READ If you are going to edit your own content which is not a good idea, then read your text aloud. Resources

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Thank you for a very informative post. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Features

Features Web 2.0 Planning Work Management

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. This white paper aims to change that perception of them. The four steps are: 1.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Harness that power by gathering all the information and then editing the material into cohesive content. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Be a ruthless editor – business owners and product developers are passionate about their offerings. Resources

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. All Rights Reserved.

Optimization

Optimization SEO Buying Cycle Web 2.0

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Digital marketing has also changed how industrial and technical buyers behave, search and consume information that they need at different stages of the buy cycle. They prefer to consume information at their convenience and in their preferred format. This white paper aims to change that perception of them.

Social Media

Social Media Social Marketing Media Planning

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

Buzz Marketing for Technology

JUNE 27, 2008

Friday, June 27, 2008. Newsletters. White Papers. Get information about your IP. IP Information. Submitted by Susan Hanley on Fri, 03/14/2008 - 4:37pm. Copyright, 1994-2008 Network World, Inc. Research Centers. Anti-Virus / Spyware / Spam. Compliance & Regulation. Cisco Security Watch.

Marketing Management

Marketing Management Spyware Communities RSS

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

OCTOBER 15, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Ardath Albee.

ROI

ROI B2B Marketing Paid Search Agency Planning

American Business Media - Research & Marketing

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

Research

Research Marketing Management Media Planning

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

APRIL 4, 2011

As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. Internal search query reports offer similar data once the visitor is on the website looking for information. Newsletter problems? Are you a Search Engine Watch Member? | Early bird rates expire March 4.

SEO

SEO SEM Effectiveness Enterprise Management

Top Social Media Measurement and Tracking Tools

Online Marketing Institute

JULY 31, 2012

White Papers. 2008 FOLIO Award Winners. The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. FOLIO: Alerts & Newsletters. Newsletter. Sales & Marketing. --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues.

Social Media

Social Media Enterprise Management Marketing Management CMS Development

Digital Natives in Our Midst | Advice and Opinion

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Newsletters |. NEWSLETTERS. More Newsletters. Mon, Jun 16, 2008 13:22 EDT. s organizations and management systems are not designed for either the new way of work that information and communications technologies have enabled or the new employees these technologies have helped to create.

Enterprise Management

Enterprise Management Opinions Work Management Marketing Management

ClickInsights: How can B2B marketers use content effectively for demand generation?

Ambal's Amusings

AUGUST 27, 2009

Eccolo Media 2008 B2B Technology Collateral Survey. Find: information that helps them understand what they need to know to make the best decision. Eccolo Media 2008 B2B Technology Collateral Survey. With each story, be sure to include links to other relevant information that supports the specific piece of the overall story.

Demand Generation Agencies

Demand Generation Agencies Demand Generation Demand B2B Marketing

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Consequently, I have two recommendations. they were like strangers.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

For example, fill out a form to download a white paper, register for a webinar, submit an order etc. A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. What’s the solution?

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Free Website Design Guide: Step-by-Step Guide to Website (re)Design. All Rights Reserved.

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

APRIL 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Influence Mining is the Next Gold Rush Is Twitter for Business Even Worth the Trouble? All rights reserved.

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

Everything from supply chain management, product design, customer service, accounting and beyond can be informed through analysing the data collected through your social media strategy. There’s a lot of knee-jerk, half-truth information out there about social media and what it can do. link] Alasdair Munn Good post.

Social Media

Social Media Media Webinar Metrics Paid Search Agency

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan. Zillions of blog posts.

Paid Search Agency

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing

ClickInsights: How to make marketing messages memorable?

Ambal's Amusings

NOVEMBER 19, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Then we can share more information. in January 2008. There’s a Sucker Born Every Minute – Esp.

Work Management

Work Management Marketing Management Demand Generation Agencies Paid Search Agency

The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Buzz Marketing for Technology

JUNE 27, 2008

Sign In. | | Free Newsletters. White Papers. Information Management. |. Computing & Information Technology Overview. |. applications fit into the larger scheme of information technology. © Copyright 2008 The Gale Group, Inc. Business Advice |. Professional Journals |. Business Bloggers |.

Work Management

Work Management Marketing Management Resource Management Software

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S. Awesome information!

Social Media

Social Media Media Webinar Metrics Marketing & Strategy

Know Thy Audience: Business and Technical White Papers

The State of B2B Publishing 2024: A Conversation with ASBPE Leadership, Cory Sekine-Pettite and Davide Savenije

Webinars

Trending Sources

Variety of Content is the Key in the Early Stages of the.

Webinars

Deconstructing the Four Stages of the Industrial Buy Cycle

Focus on Content in B2B Marketing

Creating Relevant B2B Marketing Content: Walk the Talk

How Relevant Marketing Content Helps B2B Branding

Using Content to Move Prospects Forward in the Sales Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Content Auditing and Mapping it to the Industrial Buy Cycle

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

5 Things Industrial Marketers Must Do to Attract Engineers and.

The 6 essential rules of a website redesign – Ignore them at your.

How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

How to Use a B2B Blog to Win Customers and Influence Prospects

7 Strategies for Using Content to Market Industrial Products

7 “Rs” for B2B Marketing Content Planning

Is Content Curation an Easy Way for Content Marketers to Do More.

Shortening the Industrial Buy Cycle in 5 Simple Steps

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Content Creation Made Easy

Translate Features into Benefits if You Want Your Marketing.

Can Industrial and B2B Marketers Learn Creative Problem Solving.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Have Digital Marketing and Social Media Killed the Industrial.

Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

American Business Media - Research & Marketing

5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Top Social Media Measurement and Tracking Tools

Digital Natives in Our Midst | Advice and Opinion

ClickInsights: How can B2B marketers use content effectively for demand generation?

Convince and Convert Blog: Social Media Strategy and Social Media.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

What Not To Do For Better B2B Customer Relationships

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

ClickInsights: How to make marketing messages memorable?

The future of groupware in the interactive workplace. | Technology > Software Services & Applications from AllBusiness.com

Convince and Convert Blog: Social Media Strategy and Social Media.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

Stay Connected