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Why digital literacy matters for marketers

Sprout Social

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. The fall was at least partly fueled by reverting to manufacturing in 2008 when more digitally literate companies were rising to the recession’s challenge and diversifying their offerings.

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7 ways to increase marketing ROI by combining creativity and data

Bannerflow

Creativity is now key again – not that it ever really went away. Indeed, marketing without creativity is akin to peanut butter without jelly, or Michael Jordan without Scottie Pippen! In this article, we deep-dive into the seven ways your team can achieve that creative and data-driven approach – and drive ROI as a result.

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What makes an effective knowledge worker? (Gurteen Knowledge)

Buzz Marketing for Technology

What makes an effective knowledge worker? Title What makes an effective knowledge worker? Earlier, I had proposed a theme of "What are the habits of effective knowledge workers?" As the others carried on a conversation - I just scribbled down the key attributes - here they are - pretty much in the order they arose and unedited.

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2023 Predictions

Conversica

Do you recall that this was during the 2008 Great Recession? Revenue leaders need to get their teams focused on the right work—building relationships and closing deals. More than anything, you want happier and more productive workforces working on high-value tasks.

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

ClickZ

Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. He was responsible for growing and managing the platform’s ecosystem of strategic technology partners working with some of the largest brands and advertisers around the world and helping them be successful on Pinterest.

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How to Use SaaS Marketing Metrics To Track Your Growth

Directive Agency

For most SaaS businesses, revenue is that sales-based success metric; however, you can also include other metrics, including the total number of sales, average order value , customer lifetime value, and more. Average Order Value (AOV). These numbers also help you determine the most effective pricing strategy.

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The best pharma event management companies in 2023

SpotMe Blog

With so many logistics to handle and compliance regulations to consider when managing pharma events, working with expert pharma event management companies can help reduce stress and ensure you achieve your business goals more easily. It is not a comprehensive list, and the companies are listed alphabetically, not in order of preference.