Biznology

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Why account-based marketing is a game changer for Japan

Biznology

This all changed with what we call the Lehmann Shock in 2008. But if an English-language publisher is interested, of course I’m open. And the US government was guaranteeing an advantageous 360 yen to the dollar, which made us really competitive in foreign markets. Both our domestic and our international markets fell apart.

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Backfill your corporate history onto your blog for Google

Biznology

Let’s say your company was incorporated in 1974, you got your first domain name and brochureware website in 1997, had a proprietary CMS-based website built for you at great expense in 2008, transitioned to WordPress in 2012, and finally implemented blogging and a newsroom in 2016. Don’t be afraid!

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What Will Your Personal AI Look Like?

Biznology

By 2007, social media had started gaining widespread uptake, and by 2008, you’d hear occasional references to the phrase on television newscasts and in prime time. Of course, the devil is in the details. I remember when I started talking about social media after I co-founded the social media platform Ourmedia in 2005.

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Full time, internship, or freelance?

Biznology

The 2008 crash left many new grads fighting to compete for scarce jobs with a huge pool of newly unemployed experienced professionals. Of course, it is absolutely possible to arrange a mutually beneficial internship. Internships have changed a lot recently.

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A Skewed Web: Are you an outlier?

Biznology

Also, a quick glimpse at the current Twitter trending topics , or the top 50 topics of all time (which, in social media terms, means since September 2008) may also leave you wondering about how wise the crowds really are: Twitter Trending Stats (Source: TweetStats.com , Aug 7, 2010, 12:07 AM).

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Social media marketing isn’t a popularity contest

Biznology

Of course, you cannot just pick and choose your followers, and this strategy does not by any means mean that you should not continue to build out your social channels and to continue efforts to increase your follower base. Their findings led to creating new flavors of Mountain Dew, and since 2008 over 36 million cases have been sold.

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The “Name Game” challenge: creating that ideal brand name

Biznology

Not a new archetype (see Newsweek’s cover story in 1986, the “Year of the Yuppie”), but still used to describe the more successful types, those with piles of new money acquired before the 2008 recession.