Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. Definitely not.”

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Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?) in B2B marketing content.

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Buzz Marketing for Technology

OCTOBER 4, 2008

Most organizations still see blogs as a way to push their content to learners, which to my mind makes blogs simply a multimedia e-newsletter. Sending one person to a conference can potentially educate your entire organization. There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0

Web 2.0 100

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Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new. What is content curation?

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Curation RSS Web 2.0 Content Marketing 60

Buzz Marketing for Technology

JUNE 27, 2008

Monday, June 16, 2008. While I have previously written about the trends I see happening in education and the workplace as a result of new technologies, I think there are many other issues that will contribute to the work literacy gap. June 16, 2008 11:23 AM. June 16, 2008 1:43 PM. ▼ 2008. (43). Literacy Gap.

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Buzz Marketing for Technology

OCTOBER 11, 2008

of networks for both educators and workplace learning professionals. discuss the use of 25 free tools for education or. community of teachers and educational leaders in basic education, who are natives or immigrants in the digital world (Ning). Art Education. 2.0 : for those interested in Web 2.0

Social Networks 100

Social Networks Ning Web 2.0 Education 100

Industrial Marketing Today

MAY 5, 2010

That however is only part of the solution because if your content doesn’t engage the visitor s/he won’t take a desired action to move forward in the sales cycle. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.”

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

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Web 2.0 Copywriting Content Buying Cycle 60

Buzz Marketing for Technology

JULY 15, 2008

15-lug-2008. 14-lug-2008. 6-lug-2008. 30-giu-2008. 29-giu-2008. l’anno scolastico 2008/2009 le seguenti inziative: 1) SEMINARI. How do you interact with content ideas and experiences to build new knowledge, be it in a school classroom, a museum space, a community space or an online space?

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Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. The instant gratification mindset of B2B content consumers means they’re demanding more content, faster. Designing content for 1X use is wasteful. See my post Rule of 5 for B2B content development.

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Planning B2B Marketing Emarketing B2B 60

Buzz Marketing for Technology

JUNE 27, 2008

user generated content. using wiki in education. Web Content 2007. Web-based spreadsheet. Jun 26, 2008 0. Jun 25, 2008 0. International Forum on Enterprise 2.0: International Forum on Enterprise 2.0 Jun 25, 2008 0. Read the full article: Enterprise 2.0: Enterprise 2.0:

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Wiki Enterprise Management Web 2.0 Work Management 100

Industrial Marketing Today

JULY 29, 2010

Also see a very interesting post from Junta42, “Engage and Inspire Employees First, Customers Second.” ) Because of the longer cycles and the complexities of B2B and industrial sales, marketers find it very difficult to associate leads to specific marketing content. Unfortunately, the answer is a big NO.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Buzz Marketing for Technology

JULY 22, 2008

July 2, 2008 at 7:45 pm. · · Filed under General and tagged: design , models , social media , virtual organizations , web 2.0. » EPORIA wrote @ July 2, 2008 at 8:09 pm As things are looking now, it is believable that the 21st century will be the century of social media and virtual reality rolled into one.

Organization 100

Organization Web 2.0 Tagging Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Archives June 2008. April 2008. March 2008. February 2008. January 2008. Open content holistic research environment. Ma in Online and Distance Education. educational considerations. open educational resources. social justice education 2.0. 14 June 2008, Gráinne @ 9:37 am.

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Buzz Marketing for Technology

OCTOBER 11, 2008

Open Education. Free Education for All. At Openeducation.net, we have taken a definitive stance regarding the use of web 2.0 In our view, educators should look to put these tools into action whenever it is appropriate to do so. We think that teachers should be tempted to put web 2.0 Some Helpful Tips.

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Web 2.0 Tips Wiki Education 100

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This white paper aims to change that perception of them.

Distribution 60

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Industrial Marketing Today

APRIL 20, 2010

Social Media & B2B Marketing Tagged as: Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 10, 2010

I keep these checked to avoid any duplicate content issues. Now that you have a better idea of optimizing your WordPress blog to attract traffic, don’t forget, it is your content that will create fans and convert them into customers. Spend 80% of your time writing engaging content and the rest of your time on optimizing your blog.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

APRIL 28, 2010

Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. Please share with your friends and followers: No related posts.

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Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

MAY 7, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. He is the Founder & President of Tiecas, Inc. –

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

SEPTEMBER 29, 2009

Leave a Comment Previous post: Content Creation Made Easy Next post: Driving Traffic to Your Homepage All the Time May Be a Big Mistake FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales. He is the Founder & President of Tiecas, Inc. –

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Buzz Marketing for Technology

JULY 16, 2008

Monday, July 14, 2008. This requires skills in: interviewing document retrieval story telling interpersonal communication skills searching skills creating links between content and perception the ability to see the other persons perception 2. July 15, 2008 1:02 AM. July 15, 2008 10:35 AM. ▼ 2008. (50).

Knowledge Base 100

Knowledge Base Analysis Web 2.0 Wiki 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. There are plenty of charts and graphs too.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Let form follow function: Your blog’s design should never overwhelm or distract from the content.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

AUGUST 20, 2010

Lesson #3: Features are the benefits Your online marketing content may consist of images, videos, PowerPoint presentations, PDFs, white papers and pre-recorded webinars. It is always a good idea to serve up your marketing content in different formats but your text is the key component. He is the Founder & President of Tiecas, Inc. –

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Web 2.0 Planning Buying Cycle Lead Scoring 60

Buzz Marketing for Technology

AUGUST 4, 2008

Monday, August 4, 2008. It has been my contention that workers at different times in their career may have different needs in terms of work literacy. ▼ 2008. (59). Corporate Policies on Web 2.0. WebTools For Teachers 07/31/2008. Connecting ideas, cultures, and disciplines. A new framework: Part II.

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Industrial Marketing Today

JUNE 15, 2010

The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about? He is the Founder & President of Tiecas, Inc. –

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Buzz Marketing for Technology

JULY 17, 2008

Thursday, July 17, 2008. The last two are tricky, because by making them look at basic skills, many perceive this at too "elementary" or that we, as trainers/educators are underestimating their intelligence. ▼ 2008. (51). Corporate Policies on Web 2.0. skip to main | skip to sidebar. Connecting 2 the World.

Web 2.0 100

Web 2.0 Wiki Long Tail Marketing Analysis 100

Buzz Marketing for Technology

JUNE 25, 2008

… a knowledge worker’s waste blog … Skip to content. Home Video Games: Future of education or harmful addiction? April 2008. March 2008. February 2008. January 2008. © by Brett Miller 2003-2008. |. No Straight Lines. A blog post I wrote a year ago. A recent article in Fast Company.

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