Buzz Marketing for Technology

JUNE 27, 2008

change management. enterprise 2.0. Enterprise 2.0 Enterprise Wiki. information management. information management. knowledge management. managing wiki growth. project management. Jun 26, 2008 0. Jun 25, 2008 0. International Forum on Enterprise 2.0: advertising.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Buzz Marketing for Technology

JULY 24, 2008

The original knowledge-management publication. denotes premium content | Jul 24 2008. Enterprise Content Management. Enterprise Search. Case study archive. Your say: Personal knowledge management. Although personal knowledge management is not a new subject, adoption has been slow.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Personalization 100

Buzz Marketing for Technology

JUNE 28, 2008

Case Studies. Content Management (CMS). Knowledge Management. Technology Vendors. Previous: Open source solutions. Next: Realizing your content management wishes. The Enterprise Strategy Group (ESG) reports that as much as 75 percent of most companiesâ?? E-Mail Management: An Oxymoron?

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Content Standard

OCTOBER 26, 2015

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. 5 to watch in 2016: The advancement and sophistication of influencer marketing. This same hesitation applies to the products we buy and the services we use. Every marketing team panders to the influencers in their field.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Content Standard

OCTOBER 26, 2015

Wait, yes I do, because I’m in marketing, and it has basically altered my outlook on reality. 5 to watch in 2016: The advancement and sophistication of influencer marketing. This same hesitation applies to the products we buy and the services we use. Every marketing team panders to the influencers in their field.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Buzz Marketing for Technology

FEBRUARY 27, 2009

Wiley contacted me about becoming an author and after some back and forth on the title of the book we settled on Facebook Marketing for Dummies (due out in the fall). to help with the writing since he is the CEO of AboutFaceDigital the world’s first Facebook only marketing firm. and a general tendency to speak in 140 character phrases!

Enterprise Management 100

Enterprise Management Demand Generation Agencies Network Marketing Buzz 100

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Here, digital audience marketers chime in on the ones they’re using now, and why. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc.,

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Marketing Insider Group

DECEMBER 3, 2019

Tech companies are in somewhat of a unique position in the world of marketing. These factors can make successful content marketing far from a simple task for many technology brands. So educational, non-sales focused content is a vital part of your overall marketing strategy. But when they succeed, the results can be impressive.

Enterprise Management 267

Enterprise Management Work Management Marketing Management Effectiveness 267

Buzz Marketing for Technology

JUNE 27, 2008

Other Terms Of Service Violation. ));"/> " style="display:none;" align="center">. Knowledge Management. Enterprise 2.0. Knowledge Worker and Knowledge Management 1.0 Knowledge Management 2.0 Slide 8: Knowledge Management (and therefore Knowledge Work) is largely stuck in the past, with a focus on.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

B2B Marketing Savvy

SEPTEMBER 30, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. When you’re the marketer or copywriter or Agency social media guru charged with fitting key messages and a link into Twitter dress, a huge amount, I’ll venture.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. I think *everyone* can get to conversion on the web. data above). data above).

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

June 24th, 2008. June 17th, 2008. While these people pay lip service to rapid elearning, they usually relegate it to low-level elearning. In fact, poorly designed elearning was an art form years before the first rapid elearning course came to market. The Rapid Elearning Blog. 15 comments. 30 comments.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

Sana Commerce

MARCH 15, 2023

It’s one common pain point that affects many teams across a business, from IT and customer service to marketing and sales. How often does IT need to regularly update software and systems? The marketing team contributes resources to the upkeep of the website instead of focusing on creating compelling marketing campaigns.

Resources 52

Resources Enterprise Management Work Management Marketing Management 52

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. And once the system was set up and the business rules determined, the company spends almost no time managing the program. Guests want to share their story.

Social Media 142

Social Media Media Webinar Metrics Marketing & Strategy 142

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Solution Centers |. Personal IT Organization Enterprise Partner/Vendor. Space Management. Inventory Management. Document Management. Web Services. Enterprise Architecture. Time Management. Project Management. Enterprise. Risk Management. Knowledge Management.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Any factors you look for or service you use that I didn’t mention? She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Golden Spiral

APRIL 16, 2019

He has built a career around human-focused marketing. What first defined your marketing journey? In addition, they had to be semi-cool graphics, because our target market — teens and college kids — wouldn’t come to something that wasn’t semi-cool or better. And it’s the mistake of so many marketers.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

SEPTEMBER 21, 2010

Social Media is “Viral Marketing&# False, in the same way that a square is also a rectangle, but a rectangle isn’t a square. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. There’s been a bit of news about it recently. Can a social media program go viral?

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

SnapApp

APRIL 25, 2018

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. That’s great, but what does it have to do with search marketing? Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Content Standard

OCTOBER 15, 2018

Content Marketing’s All Grown Up. Gone are the days when the content marketer was the enfant terrible of the marketing department. But there’s no doubt that the bounds of content marketing are stretching each year. Seth Godin famously prophesied that content marketing would be the only kind of marketing.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Buzz Marketing for Technology

JULY 28, 2008

Secondary Orality, and the Gutenberg Parenthesis," Campus Technology, 3/5/2008, [link] copy text (above) for proper citation. The Myth and Reality of Risk The hackneyed advice from IT consultants and columnists is that security is all about risk management. Data/Document Management. Solution Centers. Home > Web 2.0,

Web 2.0 100

Web 2.0 Enterprise Management Work Management Peer-to-peer 100

Convince & Convert

SEPTEMBER 17, 2013

SPECIAL NOTE: This is the 1,000th blog post to appear on Convince & Convert since I founded this site in 2008. Expion is an enterprise social media management software platform, and I was the opening keynote speaker at the event’s second day). “It’s hard to get less sexy than taxes.”

Paid Search Agency 133

Paid Search Agency Case Study Case Studies Enterprise Management 133

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. A B2B software company, or Skittles? No stack of case studies or conference road trips will do it, either. Lastly, the people factor is huge. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Online Marketing Institute

NOVEMBER 4, 2010

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

Turning your customers into advocates and marketers on behalf of your brand pays off a lot more when you’re selling $10,000 pieces of manufacturing equipment, than it does when you’re selling $3 cans of Pringles. What this means is that in reality, B2C and B2B marketers are largely using the same social tactics.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Online Marketing Institute

OCTOBER 1, 2010

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. Reduced time in marketing/sales funnel as prospects quickly can be served up relevant products and even shopping carts of peer recommended products within seconds. Enjoy the beach! How about in the B2B space?

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Really great content around B2B Marketing again this month. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Facebook Insights. Google Analytics. Maybe so, maybe not.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

AUGUST 16, 2015

In 2008, Lego's owner Kjeld Kirk Kristiansen was inducted into the U.S. This is a testament to both the quality of the product and the strength of its marketing. A History of Lego Marketing. Like every global enterprise, Lego had humble beginnings. In 1999, it was named "Product of the Century" by Fortune Magazine.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Building Brand Identity 28

Buzz Marketing for Technology

OCTOBER 7, 2008

Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Small Enterprise. IT Management. SOA & Web Services. Security Hardware & Software. NOSes & Server Software. Infrastructure Management. Enterprise Applications. Web Services. Web Site Management.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100

Convince & Convert

SEPTEMBER 20, 2010

By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. Can you imagine an “Illinois Marketing for Dummies&# book? Wrong approach.

Twitter 147

Twitter CRM Business Paid Search Agency 147

Content Standard

MAY 3, 2016

” Later, he confirmed this claim in his 2008 study, summarizing: “On the average web page, users have time to read at most 28 percent of the words during an average visit; 20 percent is more likely.” The Advantages of Long-Form for a Content Marketing Strategy. The Long, Strange Trip of Dock Ellis by ESPN.

Marketing Budget 40

Marketing Budget Marketing Strategy Marketing & Strategy Digital Asset Management 40