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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161
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My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

However, I did get a lot of speaking opportunities, PR opportunities, book comment opportunities, even books people would mail to me unsolicited (aka Schwag!) But I am proud to announce I got a book deal of my own! Tags: Personal Branding Social Networking Blogging Buzz Marketing.

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Best of 2008: Interactive PR, Part 2

WebMarketCentral

What are some of the best tools for implementing PR 2.0? How do PR, SEO and social media work together to build name recognition and credibility for a company? What are the best (and worst) practices in interactive PR? Thankful For PR 2.0 by THINKing Harry Hoover calls out some of his favorite PR 2.0

PR 20
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Best of 2008: SEO Guidance, Part 5

WebMarketCentral

27 Quick Tips To Top Search Engine Rankings by Mike's Marketing Tools Michael Wong condenses all of the top SEO techniques into this one relatively short article, from generating internal and incoming links and the proper use of meta tags to guidance on site maps, keyword density and moving Javascript into separate files.

SEO 20
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The information processing view of humanity

Buzz Marketing for Technology

Books and Reports. Ross Dawson, April 7, 2008 3:20 AM US PT. The trip was centered on speaking, client work, and meetings to prepare for the Future of Media Summit 2008. For example, del.icio.us, used with judicious tagging, is a very powerful tool. Bests, April 8, 2008 1:30 PM. Future Exploration Network.

Web 2.0 100
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Best of 2008: SEO Guidance, Part 4

WebMarketCentral

The Art Of The SEO Proposal by SEO Book Peter Da Vanzo offers an outstanding primer on preparing SEO proposals, from really understanding the client's world and using tools like Google Traffic Estimator to show the value of search traffic to determining if there's a suitable fit between you and the client.

SEO 20