Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. 2008 FOLIO Award Winners. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Reader Service and Lead Generation. Video Marketing. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. They became like Mac users and spread our brand message like crazy. population.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 14, 2010

Ideally, you also want a way to import the tags already available on user profiles. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# I might add; Social Media can be managed by a junior marketing person. .&# eduGuru Links of the Week for November 14th, 2008 |.eduGuru

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= However, I am still seeing only anecdotal evidence that social media is good for B2B lead generation. Kipp Bodnar´s last blog.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 23, 2010

Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue. Many companies fail to utilize their own client base for revenue generating opportunities. Businesses will surely veer between the two given the way their focus shifts.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Buzz Marketing for Technology

JULY 24, 2008

Senior Web Users Continually Surprise. Patron Technology - the leader in e-mail and online marketing for arts & culture. April 2008. March 2008. February 2008. February 2008. January 2008. July 22, 2008. July 17, 2008. Posted at 12:05 PM in General E-marketing | Permalink. |.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100

Convince & Convert

MAY 11, 2010

By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network! By contributing genuinely will make the users believe that you know what you are saying and can build credibility in your network! This approach will certainly generate sizzle but will it sell the steak?

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? But at the end of the day, it’s a time and cost expense that is meant to generate business.

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 14, 2010

On the other hand the future is one where social media has transformed the organization as it embraces user generated content as a tool to understand the voice of the customer and become more customer-centric. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. The median salary for a social media marketer in the Minneapolis area is $63,179, just a shade below the national average of $64,000. 35% of bloggers are professional journalists. by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

JANUARY 4, 2011

The post linked in the previous graph describes why this is necessary in detail, but one item I’d like to highlight as part of design: make sure to include multiple share/subscribe CTAs neatly throughout the theme so users can’t miss them. Remember, you need to write on topics that will generate organic links.

Tactics 40

Tactics PR Planning Buzz 40

Online Marketing Institute

JUNE 22, 2009

If you do them thoroughly,… Read more… Stan Woods | April 22nd, 2009 | 4 comments Simple Steps To A User Focused Site We never tire of building websites. As… Read more… Stan Woods | January 28th, 2009 | 3 comments B2B Content Marketing - five or so mistakes In B2B marketing, content marketing is what works.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? Have I gone MAD?? This one is creating moderate traffic.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Online Marketing Institute

OCTOBER 1, 2010

As a result, users don’t have to initially register to your website in order to verify their identity. Opportunity for increased engagemen t as users can quickly identify which one of their friends has also visited that same website and interact with them.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. Let us know how your brand uses social media for B2B marketing in the comments below.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

B2B Marketing Zone Posts

DECEMBER 1, 2010

Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Web users spent an average of 4.6

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JUNE 3, 2010

Over time, some of the more web-savvy companies started offering online forms as a way to send them an email – now users didn’t even have to log into Hotmail to send a message! Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? Ok, I’ll knock it off.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

WebMarketCentral

FEBRUARY 11, 2008

by Marketing Interactions After citing research showing that online readers are more likely to read an entire story, or a least a significant portion of it, in an online source than print, blogger Ardath Albee drives home the key takeaway from the research for marketers: "People want to read content that has benefit to them.a

Research 20

Research Planning Best Practices Buying Cycle 20

Convince & Convert

APRIL 8, 2010

The thing I found hugely frustrating about the iPad is lack of multi-user support. Email for several users would have zero privacy, since you can't password-protect multiple accounts. The thing I found hugely frustrating about the iPad is lack of multi-user support. randygiusto yeah, interesting non-multi-user experience.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

AUGUST 26, 2010

Keyword Volume and Analysis – Comparative data across multiple terms Influencer Report – Who is talking about you that has disproportionate online influence? There’s a bonus feature that automatically selects winners of online contests, via random number generator.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. Use active listening to engage users.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I guess they just don’t want to be found.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Webbiquity

SEPTEMBER 8, 2010

“70% of social media users between the ages of 18-34 regularly use Facebook more than other sites such as MySpace, Twitter, and Classmates.com,&# and women use Facebook more than men. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden. While 28% of U.S. Twitter Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Convince & Convert

APRIL 22, 2010

You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. Problematically, however, the “social media&# moniker is now also used to describe a great many things, similar only in that they are online, and involve some form of interaction between customer and company.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Online Marketing Institute

MARCH 13, 2011

ReadyContacts is a provider of role-based contact lists for targeted demand generation campaigns. Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? The 3 C’s of Next Generation Crowdsourcing: Co-Creation, Constant, and Control Co-Creation There are people out there that love your product. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 7, 2010

Sure, the number of users is fairly small today, but Foursquare and Gowalla give businesses incredible insight into their audiences. They do not respond to complaints, offer no solace or solutions and given the larger Blackberry population have already alienated potential users and advocates. And their customer service SUCKS!

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

The actual reach of Twitter is actually double the user base. The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users.

Twitter 147

Twitter CRM Business Paid Search Agency 147

WebMarketCentral

DECEMBER 4, 2008

Check out these posts, more of the best so far in 2008, on web marketing and Internet research to sate your curiosity, make better marketing decisions, and arm yourself with online trivia knowledge. Search engines are now used on daily basis by half of all Internet users. Which blogs do reporters read?

Research 20

Research Paid Search Agency Best Practices Internet Marketing 20

Convince & Convert

JUNE 16, 2010

Buzzing or creating awareness we think generate incremental sales is worthless. But how many apps are truly needed by users and used as part of everyday life? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And masses of Facebook fans or Twitter followers aren’t enough either.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120