Trending Sources

Four online marketing metrics to obsess about

grow - Practical Marketing Solutions

Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would  change everything  and propel me into the sunny skies of Internet fame and fortune. One of my blog posts was tweeted by marketing superstar Guy Kawaski , who has a Twitter following roughly the size of France.

10 Online Marketing Shortcuts To Increase Productivity

B2B Marketing Insider

Whether you’re in marketing , advertising or any industry for that matter, the world we live in does not exactly allow for much patience. Without further ado, here are 10 online marketing shortcuts to increase productivity. 1. It takes less than a minute to add a line to promote your latest product, service, offer, or resource, which means you are marketing to everyone who gets an email from you. You have just 20-35 characters for the subject line, depending upon the device, and even less for the content preview (and you thought Twitter marketing was hard).

What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Here are a few of the best technology / marketing related creations. Why not laugh with `em? by CodeWeavers.

How to Master Local Lead Generation

PureB2B

Marketing products and services to your local community, however, can still be quite a challenging task. Unlike large-scale marketing, you can’t just use generic promotional strategies and expect your local customers to feel a connection to your company right away. Local marketing refers to marketing efforts targeting your nearby community—both offline and online.

Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. Every year, more and more companies are finding and vetting potential service firms online. Impact of Online Lead Generation on Growth and Profitability. Optimize your website for online lead generation. Design your site for easy user experience.

5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On

KoMarketing Associates

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company. Make Yourself a Blogger. Interact to Build Community.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

Even though many B2B marketers are already looking ahead to 2016, it’s may be worth recognizing the accomplishments of the past year. Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. In an effort to shed light on how marketers tackled challenges and made strides in 2015, we spoke to a group of industry leaders across the B2B marketing space. Here is what they had to say about their most effective B2B marketing tactics over the past year.

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Showcase reviews: Online Marketing Institute. 3) Bubbl.us.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. Establish yourself as a subject matter expert in a very specific niche market and acquire a loyal group of followers who will click on the advertisements on your blog pages. b.) Sure, that is not likely for most bloggers, but it is possible.

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5 Ways to Get Readers to Respond

Writing on the Web

You spend a lot of time writing content on your blog but if the only comments you get are from people looking for free marketing, maybe it’s time to revise your content strategies. Here’s a guest post from Chris Peterson at Straight North integrated marketing services in Chicago. 1. You can generate a lot of user feedback by letting blog visitors speak their minds.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How to Reach Out to Bloggers by Chris Brogan.

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Blogging vs. Journalism: Identifying the Fundamental Differences

KoMarketing Associates

As a content marketer, I often times have to switch my brain from news writing (journalism) to blogging, and vice versa. Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Any successful blogger or journalist responds well to criticism. Tone and Structure.

Key Takeaways from MarketingProfs’ #ContentBootCamp

KoMarketing Associates

Last week, I had the pleasure of attending MarketingProfs’ Content Creation Boot Camp, a pre-conference workshop kicking off the 2014 B2B Marketing Forum. But he did offer up an afternoon of discourse about some of the biggest challenges content marketers face today – and offered tips and suggestions of how to overcome them. This is an age-old question for content marketers.

How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). 82% of marketers who blog see a positive ROI for their inbound marketing ( HubSpot ). 70% of B2B marketers are creating more content than they did one year ago ( Content Marketing Institute ). Variety = the Lifeblood of Content Marketing.

The Blogger’s Guide to Online Marketing

The Effective Marketer

The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. Many bloggers go years and years without seeing readership increase or any revenue at all. Monetizing a blog with products that are developed and sold by the blogger is becoming more and more popular, and one of the best ways to make money blogging.

12 Marketing Techniques to Increase Your Firm’s Visibility

Hinge Marketing

We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. It may be time to adjust your strategy or incorporate additional marketing techniques to drive your firm forward. Online Search and Search Engine Optimization (SEO). Media and Blogger Outreach. Email Marketing.

The TOP 25 Must-Read Internet Marketing Blogs

Writtent

Thanks to the growing number of blogs popping up online, digging through the abundance of content to find resources that consistently provide value is challenging. As you can see in the following graph from Statista , the total volume of posts and blogs is continously growing – and – yes, it can be easy to  miss important stuff from leading internet marketing blogs. Digital Marketer.

A B2B SEO Strategy to Attract the Right Prospects

Hinge Marketing

Like “SEO for lead generation” or “targeting the right audience.” targeted marketing. market segmentation. SEE ALSO: SEO and Professional Services Marketing: What Every CEO Should Know. We all know LinkedIn is great for B2B marketing, but many firms fail to use LinkedIn Groups. Blogger Outreach. Online Marketing Strategy

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. But, the major problem that a large number of business owners or bloggers face is the lack of quality blog content. Good Luck! Image Source.

The New Risks in Pay-for-Placement Guest Blogging

Hinge Marketing

SEE ALSO: 5 Tips to Take Your Guest Blogger Outreach to the Next Level. Marketing experts agree that while there is still some gray area, their advice would be to shy away from paying for guest blog placement. Depending on the quality of the content, Google may view this as a way to build jobs for bloggers and individuals working for content hubs. Remember that pesky Penguin?

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

If you are using any other platform such as WordPress.com, Typepad or Blogger, then you will need to see if you can find instructions for this since I don’t know how to do it. Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. Blog this on Blogger.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength.  Not convinced?

Five ways to help your product market itself online

grow - Practical Marketing Solutions

If you sell a web app or a software product that has web elements, it’s time to consider how your product can help market itself. More and more we’re seeing marketing  built into products, allowing the code to do some of the advertising work for you. Marketers need to work with development to design the right sharing experiences in order to generate maximum, positive posts.

What to Include in a Content Marketing Proposal

KoMarketing Associates

From the stats I’ve come across recently, starting a content marketing program or ramping up content efforts seems to be a common business resolution for 2016. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. Ways to Measure B2B Content Marketing Performance. B2B Online Marketing Blog Content Marketing

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic

Writtent

While that’s certainly an idyllic thought of a world in which marketers can just focus on creating outstanding content, it’s just not accurate anymore. Once your blog gains momentum, you’ll become a lean machine which is able to utilize your content assets to generate social media followers, email subscribers, and high search rankings. “If you write great content, people will find it.”

25 Awesome B2B Blogging Tips

B2Bbloggers

Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty. Do research on your target audience, either on your own or with the help of an Internet marketing company. To increase traffic or generate leads? Overall Guidelines. To boost SEO?

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10 Metrics Every Marketing Team Should Track

Hinge Marketing

“Make us more visible!” It is the mandate often heard by marketing teams for professional services firms. Many marketing teams are already blazing a path toward visibility for their firm using thought leadership marketing techniques, such as blog posts, books, speaking engagements or social media. SEE ALSO : 3 Huge Reasons Why You Should Care About Online Branding.

8 Ways What You Write Will Affect Your Bottom Line

Writtent

99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! Content Strategy Online Marketing

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

Of course, being a winning blogger is more than just creating good content. After you do so, every email that you send will be a marketing message that could bring you another reader. Getting established bloggers to write a guest post for your blog can boost your standing in a social community – and being a guest poster can showcase your writing talents to a new audience.

Social Media: 3 Things Teenagers Can Teach Business About Getting It Right

Writing on the Web

While it is still relatively easy to find baby boomers who have no social media accounts, it’s tough to find a millennial without at least one online profile. The truth is that there is actually a lot to be gleaned from the younger generation. Here are a few tips savvy social marketers can take away from teens: Don’t take life (or your business) too seriously.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Please don’t. Just like tip #1.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. You earn the most money – and generate the most productive return on your time – when you stay in your “area of strength. Not convinced?

Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week

Hubspot

Check out The Marketer''s Pocket Guide to Writing Good (and yes, we know it should be "Well"). Get Ideas From the Blog Topic Generator [Free Tool]. And it''s called the Blog Topic Generator ? Check it out, fellow bloggers. 15 Smart Marketers Share Insights on the Future of the Industry. 10 Common Mistakes Most Business Bloggers Make. Ugh … writing.

30 Killer Resources to Learn Content Marketing

Writtent

Despite the fact that 86% of brands have adopted content marketing practices, 82% of marketers say they’re not receiving training. From idea generation to strategy and more, here are the best of the best: 1. Content Marketing Made Easy. 29 Content Marketing Secrets. Field Guide to the 4 Types of Content Marketing Metrics. 100 Content Marketing Examples.